A complete guide to new media hit articles!

If you want your corporate WeChat public account to quickly gain attention, often all you need is one hit article. As we all know, a good WeChat viral article can increase the number of followers of your public account and make it well-known immediately.

With the resulting high-intensity exposure of your corporate account, your public account articles will be reposted by multiple accounts. You will have your own group of loyal fans, and many advertisers will come to you one after another. Your public account will reach a new level and have greater autonomy. Well, today I have summarized the tricks behind the 1 million WeChat viral articles, to analyze for you how to write a viral article that has over 1 million views.

1. Case

"What Will You See When You Climb Mount Everest?" has been read 2.91 million times and gained more than 60,000 followers. Official account: Planet Research Institute

"Who is this girl? I want her to marry me" has been read more than 5 million times and gained nearly 100,000 followers. Official account: Creative Society

"They are waiting for an apology, the Japanese government is waiting for them to die", read more than 3 million times in one day, gained 180,000 followers, public account: Crow Movie

"The Calabash Brothers, which only adults can understand, were really too pure in the past" has been read over 6 million times, and gained 100,000 followers in three days. Official account: Sai Lei

The above are all cases where the number of followers increased by nearly 100,000 through a popular article. It can be seen that a good popular article is so powerful that it can indeed make the official account stand out immediately. Well, without further ado, let's take stock of what are the routines of explosive articles?

1. To Youth (has a large fan base)

There are many popular articles of the youth type, and because this type of article itself has a huge fan base, it does not take too much time to find the corresponding user group.

People are always easily moved by their childhood memories, which is the same as movies that recall youth. Therefore, if this type of article is well written and pushed at the right time, it is bound to be forwarded crazily.

Just like these days, many people in the editor's circle of friends have been forwarding this article "Hogwarts Homecoming: 19 years later, this day has finally come". This article captured the hearts of Harry Potter fans and wrote about the day of September 1, 2017, which happened to be 19 years after the Battle of Hogwarts in 1998, thus triggering many Harry Potter fans to express their feelings and forward it.

The reading volume of the article "The Calabash Brothers, which only adults can understand, were too pure in the past" written by Sai Lei on the public account exceeded 6 million+, and the number of followers increased by 100,000 in three days. The same is true. Basically, everyone has watched the Calabash Brothers when they were young, right?

Naturally, I would like this kind of article very much, "What? Why is Calabash Brothers different from what I thought? I must read it. Similar articles include "Friends, reunited after 21 years", a popular article with more than 160,000 views, and "The Big Bang Theory", which has been with us for ten seasons this year.

2. Follow the hot spots

(1) Film and TV hot spots: "Wolf Warrior 2: Real Men Are the Luxury of This Era", "The First Half of My Life"

(2) Celebrity Hot Spot: "Wu Jing, You're Tough"

(3) Social hot spots: " ip hone8" and " Chengdu "

(4) Predicted hot spots: "60th Grammy Awards" and "56th Golden Horse Awards"

Hot articles can easily go viral because they are very time-sensitive (two or three days). Basically, they are new things that have just come out and the public is still only partially aware of them, which is most likely to arouse everyone's curiosity and attention.

At the same time, the so-called hot topics are the topics that everyone is paying attention to. According to the herd mentality, the spectators like to read them. For example, last year’s article “Movie star Li Bingbing urgently deleted a Weibo post that shocked domestic hospitals. You must want to know what the content was” received over 4 million views.

Earlier this year, Chen Sicheng cheated on his wife, and there were 132 articles with over 100,000 posts. The popular movies "Wolf Warrior" and "Twenty-Two" that were popular some time ago also triggered followers from major public accounts. The public account Crow Movie's article "They are waiting for an apology, the Japanese government is waiting for them to die" was read more than 3 million times in just one day, and gained 180,000 followers.

3. Sense of resonance (taking emotional writing as an example)

The operator of the public account Li Xiaolang has mastered all the theoretical knowledge of operations, explored and analyzed the skills of public account operations . By comparing and studying several outstanding large accounts in the industry, he summed up a rule: emotional articles can easily resonate with users, trigger explosive points, and be widely shared.

The public account Di Renliu gained thousands of followers at one time with the three consecutive popular articles, "I've already broken up, do I have to become ugly?", "He just wants to be ambiguous, not in love" and "The two most incompatible zodiac signs in the world are together". After the publication of the next article "I'm broken up", it attracted the attention of 15,000 people again.

How can we make an article resonate with readers? Di Renliu believes that it is necessary to make readers feel involved, rather than just talking about general principles. The details often play a decisive role. Just like writing an essay, try to make the expression as lifelike as possible, preferably something that everyone will encounter. For example, "I feel very lonely lately" sounds particularly empty.

But if it is changed to "I went to the movies and saw the couple next to me feeding each other popcorn, but I could only bite the straw of my Coke tightly", the effect would be different. Remember, your most popular articles are often the ones you wrote most thoughtfully.

4. Emotion + story (ups and downs)

Let's get started." He once published an article titled "New York celebrities spend a lot of money to find this guy with tattoos, but he only likes to give homeless people a surprise." This article has been read more than 6 million times. Because the article is very good and has a lot of readers, it immediately gained 60,000 fans.

This kind of popular article with story-telling nature can make users addicted to it. Gui Bin, the operator of Start, believes that popular articles on social media must be emotional. Above emotions are feelings, and above feelings are values, which represent different levels of content.

The editor believes that this type of popular article does not necessarily have to be original and can be integrated. Just like the British things, British red scarves, and North American Tucaojun that we often see on Weibo, don’t we also love to watch them??

5. New experience + new attempt

There is a type of explosive article that is very special. It is an experience that people rarely see. For example, the "Book Throwing Campaign" launched by Xin Shixiang before attracted a lot of attention because the activity is fresh and interesting and it is a new attempt. Another example is the "Southeast Asia Hedgehog Experience Activity" previously pushed by the public account Hedgehog Internship. It was the first time in China to release an international volunteer activity in the form of a hedgehog experience on a WeChat public account, so it became a hit on the first day of its release.

The public account Zaoyangfanshu once wrote an article titled "Everyone is talking about escaping from Beijing, Shanghai and Guangzhou , so why don't we escape further away?" In this article, the operator Wayne invited a fan to travel to Italy with him for free. Because the activity was novel, it attracted many fans to sign up.

There was also the controversial article "A Box of Coins" some time ago. Many places across China were doing this activity, "We put a box of coins in XX place, and the result was shocking! This "box of coins" activity was very new. Before this, everyone had not encountered a similar practice, so once the activity was launched, readers would naturally want to click and try to understand the form and content of this activity.

(Screenshot source: Xigua Assistant)

The freshness of the article is also very important, just like freshly-baked roast duck, freshly-caught fish, and freshly-potted soup. They make people linger. You don’t even know what they taste like, but you just want to have a taste of them quickly. If the content is all the same, it won’t be that attractive.

6. The content touches people’s hearts

"What Will You See When You Climb Mount Everest?" has been read 2.91 million times and gained more than 60,000 followers.

The number of readers of "Will Jiuzhaigou Disappear?" has exceeded 1.9 million so far.

Why are these two popular articles from the Planetary Research Institute so exciting? Because their content is very touching and has aroused great curiosity among everyone. In the comment section of the article "What will you see when you climb Mount Everest?", people who have climbed to the summit of Mount Everest, people who stopped just short of reaching the summit, people who have set foot on Mount Everest, and people who have never set foot on Mount Everest all said that they felt like they had experienced the cruelty and magnificence of climbing to the summit by following the text, which made the reading very exciting.

The director of the Planetary Research Institute believes that: "Reading more and less fragmented reading will make it easier to form a big picture. The most important thing is to form a perspective on the problem through in-depth reading and deep thinking. When writing, find materials based on a perspective.

7. Unique viewpoints

The president of the public account never pretends to write the article "Don't fall in love at the age of hooking up ", which was inspired by the death of Mr. Yang Jiang. The person who was begging for the video of the Lujiazui heroine in the group in the morning was forwarding Yang Jiang's handwritten quotations in the afternoon. The president wrote an article to tear apart pseudo-intellectuals and slapped most of his friends in the face.

In fact, articles that can become a phenomenon in the circle of friends are usually represented by "chicken soup articles" and "anti-chicken soup articles". The president concluded that writing for public accounts is either to meet the growing demand of young people to show off, or to give a loud slap in the face to those who show off on behalf of another group of people. This unique point of view naturally attracted everyone's attention. Of course, this kind of counter-intuitive view must be very persuasive in itself, which is a test of one's writing skills.

The public account Hua Chi Na Nv Li once wrote an article titled "Tell me! How much money would it take to make the once extremely handsome Leon Lai have sex with a man?" At the time, this public account had only 100 fans, but it had over 100,000 views, which was quite amazing. The operator queen believes that when writing articles, you might as well try to think in multiple dimensions and be good at digging out the jokes that everyone has not discovered yet. This article by Liming is like this.

At that time, Yang Guifei was very popular, the horse shock incident caused a big uproar, and everyone was writing about Fan Bingbing. The queen wondered why no one was paying attention to Leon Lai, when it was obvious that Leon Lai was very handsome. So she started from this perspective and wrote about how handsome Leon Lai was before, and the helplessness of the male god getting old. As a result, it aroused a lot of resonance.

This article was compiled and published by @西瓜助手 (Qinggua Media) by @西瓜助手. Please indicate the author information and source when reprinting!

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