Flea Market ASO Beginner's Course: Use of Beginner Tools, App Query Tools

After I told you how to choose and optimize keywords, many friends added me on WeChat to discuss the use of ASO tools. So today I will talk in detail about some optimization tools currently on the market.

1. Choose your competitors

List the selected competitors based on the category your product is in.

The “Search Ranking” in ASOU can list the rankings of popular keywords according to different categories. Since users on the app store do not use natural language searches like search, but mostly use product terms or demand terms to search, so most of the terms listed in the "search rankings" are competitor terms in the category.

ASOU's "Search Ranking"

Of course, you can also check ASOU's "hot searches" and APPYING's "appstore hot searches", which are what we often call the hot search lists, to see if there are any known competitors of yours. If so, you can also record them for easy analysis. I personally like to look at the hot search data of appying, which is clearly divided by time period. This function is very useful for analyzing wealthy opponents.

Top searches on Appying

2. Pay attention to your competitors’ word choice

After selecting the competitors through the first step, we need to analyze the keywords that competitors use.

Only by knowing yourself and the enemy can you fight a hundred battles without danger.

Use the free version of the veteran appannie to analyze your competitors’ keywords and rankings and keep records.

The recently launched appduu also has the same APP keyword analysis as appannie. I personally feel that its functions are stronger than the free version of appannie. The free version of appannie can only view the first 30 words. And appduu can basically cover them all.

3. Choose industry words

The "Search Ranking" of ASOU introduced earlier can select relevant industry terms

Appduu also has a "keyword expansion" function, which can expand the main keywords

Of course, you can also use keyword expansion tools such as the "Demand Map" of the "Baidu Index". There are quite a few words like Baidu, for example, Jinhua Webmaster Tools. Students can search for them online. There are a lot of them.

4. Follow up on the ASO optimization of your own products

Appduu's "Tracking Keyword Settings" and Asou's "Keyword Tracking" both allow you to set keywords for your own product optimization to follow up on product ranking changes for these words. I prefer APPDUU because it allows batch input of keywords, which is something asou needs to improve. To be honest, inputting hundreds of keywords at a time is too costly.

In addition to focusing on words, we can also use the "Application Radar" to pay attention to the ranking of products in various lists and analyze changes in relevant information about competitors in the same echelon.

Finally, Tiao Ye still recommends that you make some Excel spreadsheets so that you can regularly analyze the fluctuations of your own keywords.

APP Top Promotion (www.opp2.com) is the top Apple and Android application APP promotion platform in China, focusing on mobile promotion operations, research on ASO algorithm rules to optimize rankings, market channel promotion, WeChat marketing promotion, App marketing promotion experience case sharing, and App promotion marketing information.

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