Teach you how to select Sogou advertising keywords in 5 minutes!

For bidders, no matter whether they are facing a familiar industry or an unpopular industry, after deciding on the product to promote, the most important thing is the selection of keywords. The selection of keyword roots directly affects the subsequent conversion effect of the account! When choosing keywords, we must pay attention to one thing, which is to maximize the circle of potential users and accurately lock in target users. In simple terms, it means selecting keywords from as many perspectives as possible, because each keyword represents a type of user habits, and more keywords will have more opportunities to be displayed in front of users! It is particularly important to find, select, distribute and control words in search promotion. Only by monitoring every link can we ensure the maximum effect! But what are the ways to choose keywords? Sogou’s built-in keyword expansion tool! Search term report! Expand the word online! Next, I will explain to you in detail the ideas for keyword expansion!

Ideas of Yituoci

1. Select based on search habits: For a root word, expand it in 6 directions. Includes: alias, synonyms, abbreviation/full name, spoken/written language, misspellings/misspellings, pinyin/English. Chinese characters are profound and extensive, and the same item can be called in many different ways, so expanding keywords based on user search habits is a good choice!

2. Select from the focus: expand the words according to the different focus of users. Product characteristics, region, price, cost, manufacturer and other aspects.

3. Select based on user needs: expand the upstream and downstream search terms of the root word. The upstream is mainly based on attribution and summary; the downstream is further subdivided.

For example: Gabion mesh manufacturer phone number ← Gabion mesh manufacturer ← Gabion mesh

For example: by gabion mesh classification subdivision: welded gabion mesh, landscape gabion mesh, river gabion mesh, lead wire gabion mesh.

Tools and usage of 2D words

The tools are mainly divided into two categories: Sogou backend tools and external tools.

1. Word expansion tools:

①Word expansion tool : Sogou promotion background. Includes: word expansion based on words, tailor-made recommendations, and word expansion based on business points. "Expand keywords by word" means that Sogou recommends some words based on the account. You can also enter the root word, the words that must be included, and the words that you don't want to include, and the background will automatically generate recommended keywords; "Tailored recommendation" means that according to the main consumption habits of the background in the past seven days, the background will actively recommend word packages related to the account's business degree;

"Expanding words with words" is a way of delivery. It can be expanded through peer queries or by searching according to the name of the business point. Sogou's keyword expansion tool is a convenient and fast tool for adding keywords. Displays the number of impressions, clicks, overall average weekly search volume (times), mobile average weekly search volume (times), computer average weekly search volume (times), recommended bid, and competition intensity of the keyword. ; You can download keyword details with one click, add display reason explanation and display reason explanation to the download table, and filter and classify by part of speech, so the operation is also very convenient. In addition, it can also remove duplicate words existing in the account, greatly reducing the workload.

The new version of tailored recommendations covers accounts across all industries, providing personalized word packages for all accounts to quickly find suitable keywords.

2. Search term report:

Most bidders will add some search terms that trigger the account keywords but are not added to the account and may bring high-quality traffic and ROI into the account as key focus keywords based on the keyword and search term reports in the account.

The search term report is one of the reports that bidders must read on a daily basis, and it is related to the quality of the account and the quality of the traffic. Used together with the keyword report, you can fine-tune account traffic by adding negative words to the account and adding new keywords.

③Click the keyword “Add” button in the Sogou promotion client, and add keywords directly by entering the root word; add keywords directly by searching in the background!

3. Online expansion words:

① Recommendations in the Sogou search box: The recommendations in the Sogou search box will be updated in real time, and represent several words that netizens currently have a high willingness to search for and have a large amount of traffic. Because the number of words is so small, it is suitable for adding icing on the cake rather than adding keywords on a large scale.

② Related searches below Sogou: The related searches below are actually the upstream and downstream of netizens’ search terms, which can be used to further expand the upstream and downstream search terms. You can choose appropriate words to use as keywords.

Author: Silk Road Academy

Source: Silk Road Academy