Which types of people will Tik Tok support in 2022? What types of videos can you make?

If you want to become popular by creating videos on Douyin , you need to follow the platform's support policies. For example, last year the Douyin platform vigorously supported agriculture, rural areas and farmers. So what types of people's videos will Douyin mainly support in 2022?

Douyin’s daily traffic support for works means that Douyin gives cash rewards plus traffic incentives to content creators.

The analysis is as follows:

The Douyin platform will recommend anchors and creators with creative characteristics and personalities to users, package them for activities, provide them with exposure resources, etc. For example, Douyin’s annual Wonderful Night will recommend some talented bloggers with few fans to participate in the event to showcase their talents, which can help bloggers increase their fans during Douyin live broadcasts.

Douyin’s profit model is not simply for the platform to take advantage of the profits while the creators drink soup, but to create incremental revenue together with content creators. From the methods that Douyin has vigorously promoted in the past year, such as Star Map, live broadcast, e-commerce, and micro-endorsement, it can be seen that the income of Douyin creators is diversified and has not affected the quality of Douyin content.

So what types of videos can Tik Tok make that will attract more traffic?

1. Food

Douyin’s food accounts are divided into types such as teaching, review, and eating broadcast. Food teaching is the most common and more suitable for the general public, with fewer restrictive factors.

The teaching type is to film the preparation methods of each dish. It is relatively simple and anyone who can cook can try this type.

2. Beauty and Cosmetics

The vast majority of Douyin’s fans are basically women, and beauty products are the most popular on Douyin and are the easiest to monetize.

You can share beauty tutorials, makeup and hair tutorials, or skin care courses, which are both practical and simulated.

3. Life

The video content is shot in a very simple format, usually with the individual as the protagonist. In some scenes of daily life, the video tells stories about family, work life or philosophical words in infectious language to convey positive energy to people.

4. Live-action appearances

As the name suggests, "live-action video" expresses a concept and value to users through real-person presentations. Because it is presented by real people, the sense of trust will be very strong, and it is easy to establish a personal brand effect. If you want to build a personal IP, then live-action video is a very good choice.

5. Funny jokes

You can record most of the time you spend on Douyin. Is it always in fragmented time such as after meals, after get off work, and before going to bed? Users use this time to relax and entertain themselves, so funny content is the main focus.

If the posted video can make the people who watch it laugh, it means it is a success, and liking and forwarding it becomes a natural expression of reward. Everyone pays for the fun of the video by likes and reposts. Funny content videos are a type of general entertainment suitable for everyone.

What is certain is that as long as the Douyin works released follow the platform's support policy, they will definitely be able to gain a lot of fans and playback volume, because the platform will give these works more exposure and traffic.