Why did NetEase Cloud Music become so popular? How did Ding Lei hit the vital point of users?

In the TV series “锵锵三人行”, financial writer Wu Xiaobo said: “Among the wealthy people I have met, almost none of them are happy.” Dou Wentao confirmed with him: “Really not a single one?” Wu Xiaobo thought for a moment and added: “Oh, there is one, Ding Lei .”

Upon hearing this, I quickly found the "Human Consciousness (Emotion) Energy Level Map" by David Hawkins , a famous American psychology professor.

Human Consciousness (Emotion) Energy Level Atlas

Upon checking, my god, it’s 540, saint level; no wonder NetEase’s half-baked rice “ NetEase Cloud Music ” has become popular again recently. Inadvertently, the hermit Ding Lei also revealed how he understood the "human consciousness (emotion) energy level map" (only with compassion can there be magnetism) and hit the user's vital point (emotional energy (EE) field).

1. Knowing the unknown self: David Hawkins's "Human Consciousness (Emotion) Energy Level Atlas"

Science has long revealed that the essence of everything in the universe is energy, and everything operates on the transformation of energy. Here is a bigger secret to be revealed: everything that exists in the world has a certain level of consciousness and energy.

The reason why most people have not even touched upon classics (literary works, music, famous paintings, etc.) is because their energy levels do not correspond to the energy levels of the classics at all, that is, they cannot resonate with the classics, and so it is natural that they will not read the classics; David Hawkins, a famous American professor of psychology, spent more than 30 years researching and discovered a hidden chart that exists in our world; a chart about the energy levels of all human consciousness; I believe this will surprise you: whether it is books, food, water, clothes, people, animals, buildings, cars , movies , sports, music, etc., all have a definite energy level.

Dr. David Hawkins applied the basic principles of human kinematics, combined with the use of sophisticated physics instruments, and after nearly three decades of long-term clinical experiments, he discovered that various levels of human consciousness have their corresponding energy vibration frequencies. According to the "Human Consciousness (Emotion) Energy Level Map", human consciousness can be mapped to a frequency scale value range of 1-1000, which is divided into 17 energy levels in total.

1. Two very critical frequency scale values: "200 (courage)" and "540 (great love)"

(1) The frequency scale value of 200 is the dividing point between a person’s positive and negative energy.

People whose consciousness energy levels are above 200 are people with positive energy, and people whose consciousness energy levels are below 200 (in the first consciousness kingdom) are people with negative energy; any state of consciousness that causes the vibration frequency of human consciousness to be lower than 200 will weaken the body. When a person's energy level drops below 200, he begins to lose life energy, becomes more fragile, more unhealthy, lacks vitality and motivation, is more influenced by the environment, and lives day by day worse than the day; and the frequency increase from 200 to 1000 will gradually increase physical strength; Dr. Hawkins' research results on consciousness energy levels have answered countless puzzles about human behavior, especially in interpersonal communication, speech, facial expressions, voice intonation, these external manifestations of interpersonal communication effectiveness all come from the internal level of consciousness health.

The quality of a person's life is largely determined by the energy level of his subconscious mind. The theory of consciousness energy levels also shows why 85% of the population rarely feel happy in their lives, because 85% of the population can never get out of the "consciousness bowl", and it is difficult for them to truly enjoy "human" life, let alone "make their wishes come true".

(2) Leaping 500 to the third realm of consciousness is another huge energy level jump

People who reach 500 already have a very powerful energy field, which can affect tens of thousands of people (a person with an energy level of 500 is equivalent to 750,000 people with an energy level below 200). Only four thousandths of people in the world reach this energy level. It is worth mentioning that 540 is also a very critical frequency scale value. Only at this energy level can people be truly healed and achieve complete forgiveness and gratitude for the hurtful people/hurtful events. Reaching the energy level of 540 and above is the energy level of many saints, monks, spiritual mentors and senior spiritual healers. Their powerful energy can make many people's physical illnesses and mental pain disappear miraculously, and can easily increase the consciousness frequency of others, and even change a person's worldview in a short period of time.

People with an energy level of over 600 are very rare on Earth, with only 646 people. Above 700 is the energy level of all the great men in history who have created spiritual models and have been followed by countless people throughout the ages. This is the energy level of powerful inspiration. The birth of these people has formed a gravitational field that affects all mankind. The highest and fastest frequency Hawkins has ever encountered is 700, which occurred when he was studying Mother Teresa. The moment Mother Teresa (winner of the 1997 Nobel Peace Prize) walked into the room, the hearts of everyone present were filled with happiness, and her appearance made people almost forget any distractions and resentments.

2. Energy level 250 is the beginning of a person's meaningful and satisfying life. It is the energy level at which a person becomes confident.

A person's energy level is sometimes high and low at other times. His energy level is the average of all these times. The fluctuations in energy level are directly related to a person's state of mind. This also explains why a person "feels refreshed when happy events occur", and this is why Abraham taught us to be happy and joyful. When you are happy, when you are in those high-energy states of mind, your attractiveness will be enhanced thousands of times!

Anthony Robbins taught: "Be with successful people", that means, successful people have their own good magnetic field, and at the same time they can give you different teachings, which is also to actively respond to the law of attraction: "Birds of a feather flock together". When you stumble into a higher level experience, you know where to go next, and sometimes you have a flash of insight that things need to change, but when you fall into a lower level, that memory becomes foggy again.

We must consciously draw ourselves closer to the resources that can help us make the next leap. Each step requires a different solution. For example, a book on time management will not be of much use to a person at the pride level. Self-defense makes them resist the concepts therein. At the same time, time management is meaningless to people at the peace level. But if you don't master the basics first, you won't be able to reach a higher level. Jesus was a carpenter, Gandhi was a lawyer, Buddha was a prince, and we all have to start somewhere.

3. In human society, the energy of a few high-energy people is equivalent to the sum of the energy of a large number of low-energy people.

The collective consciousness experiment shows that there is a person with higher energy who can connect everyone and everything; and even when the brain cannot realize the truth, it can still measure the truth; through testing, people realize that the truth of things still exists when they are not aware of it. In human society, the energy of a few high-energy people is equivalent to the sum of the energy of a large number of low-energy people:

• One person with energy level 300 is equivalent to 90,000 people with energy level below 200;
• One person with energy level 400 is equivalent to 400,0000 people with energy level below 200;
• One person with energy level 500 is equivalent to 750,000 people with energy level below 200;
• A person with energy level 600 is equivalent to 1,000,0000 people with energy level below 200;
• A person with an energy level of 700 is equivalent to 7,000,0000 people with energy levels below 200;
• Twelve people with energy levels of 700 are equivalent to an Avatar (such as Buddha, Jesus, Krishna) with energy level of 1000.

Above 700 is the energy level of all the great men in history who have created spiritual models and have been followed by countless people throughout the ages. This is the energy level of powerful inspiration.

At this energy level there is no longer a sense of separation between individuals, but instead there is a unity of consciousness and divinity. People like Buddha, Jesus, Krishnamurti, and Lao Tzu are people at the top of the energy level; the wonderful thing is that in the past few thousand years, there have been such masters in every successive era, which just balances all the other people at lower energy levels. This is an arrangement at a higher level of the universe to maintain the balance of the earth's overall energy. As the earth enters a new era, more people will move to higher energy levels, and the earth's overall energy will also be raised to a certain level.

2. Understanding the "Emotional Energy Map" - Only with Kindness can there be Magnetism

1. Positive energy can be transmitted and influenced by each other.

If we always keep the power of our mind and beliefs at a positive angle, we can not only help ourselves, but also help those around us. Such energy is inexhaustible and will never run out. On the contrary, the more we use positive energy and beliefs, the stronger the energy will be, and the easier it will be to solve problems. We will also have a powerful power to repair and help ourselves. The best way to increase life energy is to maintain a sincere, kind, friendly and tolerant heart. Through self-examination, each of us can realize what level our thoughts and consciousness are at at this moment. Are you absorbing energy or contributing something to the world?

According to Hawkinson's "consciousness energy level" theory, with "courage" of 200 as the benchmark, the 8 levels of consciousness above it can be called "ability", which is a virtuous cycle, and the 8 levels of consciousness below it can be called "pressure", which is a vicious cycle.

2. In every moment, we are either moving towards health or disease.

(1) The relevant concepts and theories have been tested by more than 25 years of practice in kinesiology

Kinesiology has almost 100% accuracy. It only presents right or wrong, true or false results. For false answers, the muscles are weak, and for true answers, they are strong. For example, the experiment on apples sprayed with organic pesticides: the artificial sweetener experiment (putting in the mouth, holding in the hand, hiding in an envelope, without the test subject's knowledge, all show muscle weakness), any test with a false result will result in muscle weakness. Strong patterns are related to health, and weak patterns are related to disease. Every thought, emotion, word and action has its own pattern. In every moment, we are either moving towards health or disease.

[This illustrates a problem, if we either choose the healthy, we choose the unhealthy. Similarly, the thoughts we choose are either positive, healthy and uplifting, or passive and negative, unless we transcend to the level of no thoughts, and that state can only be reached when the energy level reaches above 500. 】

(2) Important analytical tool : sentiment meter

In emotional communication, some people are good at expressing or conveying emotional information, while others are good at feeling or receiving emotional information. This presents different emotional expression characteristics, active and passive; if a person's social environment is free and open, surrounded by many peers, and his emotional communication is equal, relaxed and direct, then their emotional expression characteristics are active.

If a person's social environment is closed and restrained, and there are few peers around him, but elders or people of the next generation, then his emotional expression characteristics are passive. Undoubtedly, the connection between these two emotional expression characteristics depends on the acquired growth environment and experience; in interpersonal communication, active emotions and passive emotions have the two polar expressions of positive emotions and negative emotions respectively.

The figure below is an emotion meter adapted from Russell's circumplex theory model. It is a two-dimensional plane chart. One dimension represents the comfort level of emotion and the other dimension represents the concentration of emotion.

This is an important analytical tool. Going through this experience process helps us understand the relationship between the position of emotions and the achievement of current goals. Different emotions are needed to face different situations. In fact, the emotions in each quadrant will affect our thinking in different ways. Simply put, quadrants one and two tell us to "stay away from these situations." They warn of danger and threats; quadrants three and four tell us to "approach these situations." They are signals of safety and help.

• The first quadrant represents strong, unpleasant emotions, such as anger, grief, disgust, etc. When emotions are in this quadrant, it is often because a serious problem has occurred.
• Quadrant II represents less unpleasant emotions such as boredom, anger, and suspicion. When your emotions are in this quadrant, there may be some minor problems that are not so good.
• The third quadrant represents more pleasant emotions such as tranquility, approval, and liking. When emotions are in this quadrant, we tend to accept the current situation.
• The fourth quadrant represents highly pleasurable emotions such as fascination, admiration, triumph, and vitality. Emotions in this quadrant often inspire our passion to innovate, or the situation takes a leap forward.

Emotions permeate our behavior at all times and, therefore, are always involved in communication between people. Therefore, if you are like those people in the story who are always in an active positive emotional state, many people will naturally approach you; if you are like those people who are always in an active negative emotional state, many people will inevitably stay away from you because they dislike you; if you are like those people who are always in a passive positive emotional state, you will either approach others or expect and accept the emergence of friendship; if you are like those people who are always in a passive negative emotional state, you will stick to your own small circle and become a lonely and silent person.

3. How to improve your personal energy level

As human beings, the most important thing we can do is to raise our own level of personal consciousness. When we work towards this, we are also spreading higher levels of consciousness to those around us. Imagine how incredible the world would become if everyone could at least reach the Acceptance (200) level! According to Hawkins, more than 85% of people live below the level of courage. Look at these levels with an open mind and see if they can bring out deeper insights in you, which may help you make the next leap in your life. No level is right or wrong compared to others. Try not to let your self be labeled with a certain level unless you are currently at the level of pride. The most direct way is to give up low-energy things and stay with high-energy things. This includes people with higher energy levels, high-energy books, music, movies, videotapes, paintings, crafts, gentle cats and lovely dogs. A person's energy level is sometimes high and low at other times. His energy level is the average of all these times. The fluctuation of energy level is directly related to a person's state of mind. Therefore, if we keep ourselves in a peaceful, joyful and loving state of mind for a long time, we will naturally raise our average energy level. The following points need to be explained in this process:

1. Interactions between people require chance, and need time and space to slowly ferment. If you try too hard, it will have the opposite effect.
2. If you try to please others in the hope of gaining their understanding and respect, it is usually difficult; if you try to please others, what you usually gain is the reputation of being a good person; but if you are too humble, you often fail to gain respect.
3. In today's society, personality is very important. If you have personality, your aura will radiate and naturally attract people like you. But don't expect to please everyone. Do you think you can win their hearts by being nice to them? Things are really not that simple in the world. Some people will buy into the idea that if you are nice to me, I will be nice to you as well, but some people won't buy into that.
4. Sometimes relationships are like a dance, or a martial arts practice, with you coming and going, advancing and retreating. If you only keep being nice to others without being able to see the other person's response, it will be very boring, just like "one-sided enthusiasm". If you give but don't get the corresponding understanding and respect, you might as well take a few steps back, examine the relationship, and make adjustments.
5. The relationship between people is like the flow of water. Where it flows to depends on fate. It must be harmonious and lasting. Please don't be too greedy. No matter the reputation of being a good person, the pleasure of getting along with others, the understanding of emotions, or actual help, a little bit is enough.
6. Being nice to others but not being nice to them in the right way is useless. If you want others to recognize you, you have to consider their actual needs from their perspective. It is difficult to expect others to appreciate you just by being nice to them in your own way.

Entering the pinnacle of human consciousness evolution, reaching this level, there is no longer attachment to the body, no longer attention to it; the body becomes a tool for consciousness to descend into the mind, and its primary value is to connect the two; this is non-duality, a level of complete unity. In history, people who have reached such a high level of wisdom are most appropriately called "Lord". They are: Lord Krishna, Lord Buddha, and Lord Jesus Christ.

3. Why did NetEase Cloud Music become so popular? Ding Lei hits the nail on the head for users - emotional energy (EE) field

An internal email from NetEase's website department revealed how much importance NetEase attaches to this product. The email, dated February 22, stated that according to the instructions of CEO Ding Lei, all employees of NetEase's website department must download and register NetEase Cloud Music with their mobile phone numbers, must set up personal avatars, and download at least 600 songs before February 25. Although some NetEase employees have complained about this practice, as of now, most NetEase employees have completed the extra work of downloading songs. Some employees even said that the forced use practice was offensive, but after using it, they found that the user experience of NetEase Cloud Music was better than similar products on the market.

NetEase Cloud Music is the product of NetEase Hangzhou Research Institute. Wang Lei, the former editor-in-chief of NetEase Entertainment Channel, serves as the project director. Wang Lei has previously planned large-scale performances such as Zhao Chuan's Beijing concert and the Helan Mountain Rock Music Festival, and planned or supervised the records of several artists such as Zhao Wei , Shui Mu Nian Hua, Li Jian, Tan Weiwei, and Rain. To reflect the importance of this project, NetEase CEO Ding Lei personally inquired about the progress of this project. An insider said that apart from games , there are very few projects that Ding Lei directly inquires about at NetEase, and NetEase Cloud Music is the project that Ding Lei has inquired about the most recently.

Different from similar products on the market, NetEase Cloud Music focuses on discovery and sharing with playlists, DJ programs, social interaction and location as its core elements. In other words, this is a mobile Internet social product based on music. Compared with other music products on the market, this music APP, which was launched in 2013, can be said to be a rising star. NetEase Cloud Music focuses on four core functions, including playlists, social networking, big-name recommendations, and music fingerprint technology, creating a unique "social discovery and sharing" mechanism.

1. NetEase Cloud Music: The emotional energy (EE) field established through music social networking

Ding Lei has four main reasons for taking charge of NetEase Cloud Music:

• First, some competitors have already obtained tickets to the mobile Internet , and some have already stepped into the mobile Internet . NetEase currently has no presence in the mobile Internet field except for games as its mainstay business. However, Ding Lei agreed with the idea of ​​NetEase Cloud Music to develop mobile social applications from music.
• Second, looking at NetEase's current product line , other than NetEase Cloud Music, other products do not have the potential to grow further;
• The third is that the project leader Wang Lei has extensive connections and resources in the entertainment industry , and is highly appreciated by Ding Lei;
• Fourth, Ding Lei himself has a passion for music . In addition to asking his employees for some unpopular music, he also downloaded various music applications such as Spotify, MOG, and Rdio on his mobile phone.

In the red ocean market of digital music, NetEase launched this late music product. Is it due to Ding Lei's love for music or the market value that has yet to be explored? Perhaps there is not a single reason to explain it. However, from this product, we can see the characteristics of NetEase's thinking in deploying mobile products:

(1) Mobile social networking derived from music

Unlike traditional digital music products, NetEase Cloud Music provides users with a way to discover music, not based on albums, singers or charts, but centered on playlists created by singers, DJs or users, and DJ programs.

In addition, the user's relationship chain is also a clue to discovering music. In addition to importing user relationships by binding to Weibo, Renren , Douban or mobile phone address books, you can also directly follow strangers who are interested in you. The discovery channels for this type of users include using geographic location to understand the listening status of people around them to decide whether to follow or interact.

NetEase was not late in developing its music products for PC. Its MP3 search function was developed earlier than Baidu, and it also purchased music copyrights very early and created music interactive sharing platforms such as NetEase IDJ. But in the past few years, NetEase, which got up early, ended up being late and has never been able to find the right answer in this field. The mobile Internet has brought new inspiration to NetEase.

Someone once summarized that the current successful mobile products, including Instagram, WeChat , Foursquare, etc., are all developed entirely from a mobile perspective, without the inherent thinking of the PC side. NetEase is remaking music products, and both the product form and function settings are aimed at mobile Internet users; "music social networking" has always been the main card of NetEase Cloud.

Therefore, as a music player, it has pioneered the "Nearby" function based on LBS technology, painstakingly managed the comment area and playlist functions, and developed the "dynamic" function. Now this overwhelming presence has proved to be a success. At least in the field of music social networking, NetEase Cloud Music has become a textbook.

(2) Space-like comment area

The NetEase comment area is almost a "concept". When there are enough users and they are concentrated in a certain group, a shared concept is formed. When most young people today mention the NetEase comment section, they should have a picture in their mind: those infatuated, funny, positive and desperate words, that is the NetEase comment section. That’s what NetEase is playing this time.

(3) Creation of “dynamic” function

In this section, users can share songs and express their emotions with pictures and text. Other users can like, comment and forward the music, send text and videos, and add tags. This is the legendary music APP version of Weibo. This is the unique feature of NetEase Cloud Music. Other music players also have functions such as liking, collecting, and adding to playlists, but they do not have an in-APP community. Therefore, NetEase Cloud Music has truly achieved vertical social networking with music as the entrance.

2. NetEase Cloud Music: A ritualistic emotional energy (EE) aggregator

American sociologist Randall Collins systematically explored the mechanism of interaction rituals in his "Interaction Ritual Chain" theory. The core of this theory is the expression of emotions. Intense and short-term emotional outbursts will eventually form stable and lasting emotional energy. It is this emotional energy that connects individuals in the situation to each other, thus forming an emotional bond. The following is a diagram of how NetEase Cloud Music presents the interaction ritual chain:

(1) The core of the interactive ritual chain is emotional energy (EE)

Emotional energy is a force generated in emotional connection that can consolidate group solidarity, and group solidarity must have group excitement as an excitement mechanism. Factors that generate group excitement include: physical gathering, shared themes, and cultural symbols; group excitement is generated by short-term emotions, but its ultimate output - group solidarity is a manifestation of long-term emotions; everyone brings previously accumulated EE to participate in a group activity composed of symbols, through sharing common emotional experiences and constructing group identity symbols, and continuously accumulating EE and identity symbols after repeated group activities, thus forming an interactive ritual chain. Collins believes that interactive rituals are a process of rational choice. People will only choose to participate in interactive rituals that truly have emotional energy. Therefore, whether or not they can obtain the most EE in this activity becomes one of the criteria, and interactive rituals thus constitute a market.

(2) Adequate emotional energy (EE) can be generated in music interaction

NetEase Cloud Music at the interactive level:

First, thematic playlists and songs become a common focus for the gathered group, which is a key factor in developing shared symbols;

Secondly, the ubiquitous music reviews have become a stimulant for creating group excitement. The music social networking feature of NetEase Cloud Music makes its comment section extremely active. The way of listening to music while reading comments is a mechanism for creating excitement.

Secondly, Collins believes that instantaneous group excitement is easy to create, but difficult to maintain; NetEase Cloud Music maintains the rhythm of group excitement through a series of sharing activities - music circles, private FM and anchor radio stations;

Then, enough emotional energy (EE) can be generated in music interaction. Based on the analysis of the front-stage and back-stage behaviors proposed by Erving Goffman, this paper proposes that emotional energy can blur the boundaries between front-stage and back-stage behaviors, drive highly cohesive emotional bonds by establishing resonances with common experiences, and establish a high degree of collective excitement through common situational emotions;

Finally, in the interactive ritual chain, each emotional gain is short-term, and they are not enough to constitute a stable emotional energy. Only when short-term emotions are transformed into long-term emotions can EE be formed. NetEase Cloud Music uses LBS technology in music interaction to instantly check what music people nearby are listening to, giving individuals a sense of current participation, so that they can better participate in the music group.

(3) Ritual can be understood as a symbolic expression of emotion, which is symbolic, expressive and regular.

The concept of "ritual" in anthropology and the concept of interaction in sociology are important parts of this theory. The so-called ritual can be understood as a symbolic expression of emotion, which is symbolic, expressive and regular. Let us understand the above in a popular way. Collins mentioned in "The Interaction Ritual Chain" that there are four main starting conditions for interaction rituals, and we can see how the use of music apps corresponds to them.

1. Two or more people gather in the same place, so whether they are interested or not, they will affect each other; (also using the NetEase Cloud Music APP)
2. There is a setting for outsiders, so participants know who is participating and who is excluded; (people who hear a certain song form their own group)
3. People focus their attention on common objects or activities, and by communicating with each other, they know each other's focus; (comment, like, reply to comments, create playlists)
4. People share common emotions or emotional experiences. (The communication of the music itself)

3. Music social interaction is a group interaction ritual based on emotional energy (EE)

(1) What is the “ritual” of NetEase Cloud Music?

Through actions such as commenting, liking comments, creating playlists, collecting playlists, posting updates, etc., the audience can strongly express the emotions aroused by the song. At the same time, other people who listen to the song will establish a connection with you. If they have the same emotional resonance, you will generate emotional energy EE (emotional energy). Emotional energy further consolidates group relationships and generates group excitement. What is your group relationship? User base, so your loyalty to the music APP is generated, and emotional capital is a key factor in cultivating user loyalty .

NetEase's recent move of spreading user comments on the ground is another ritual. But it seems a bit reckless and willful because it adds too much initiative compared to the former.

(2) The music resource library is what users care about most

Having said that, for some people, they use the APP just to listen to a song and will never click on the playlist and comment area; therefore, the music resource library is what users care about most. This is why other APPs also have precise recommendations, comment areas and playlists, but NetEase has become a celebrity, because more than one person said that "it has everything he wants to listen to"; in fact, the success of NetEase Cloud Music lies not only in these fancy designs, but in the constantly expanding music resources. As someone who has downloaded three players on my phone, I am looking forward to the day of unification! After socializing for too long, I just want to be alone, taking the subway, and emptying myself with songs.

(3) NetEase’s mobile route: starting from emotional energy (EE)

NetEase Cloud Music needs to use differentiation again to break into the digital music market. As early as the product was released, digital music observer Ge Li published an article saying that some of the highlight features of NetEase Cloud Music are very sincere, but overall, it can only be regarded as a semi-finished product; from the perspective of social functions, it can only import social relationships from other social products at present, and only by taking emotional energy (EE) as the starting point can it establish music-based social interaction; how to truly help users obtain valuable social relationships through music, in addition to location-based functions, still requires more attempts; Ding Lei said a long time ago that good business is on mobile phones, but so far, NetEase’s mobile terminal layout has not yet reflected that they have really made a good business.

Ultimately, in addition to leveraging its celebrity resources, NetEase needs to make achievements in SNS in order to open up a market space. This includes relationships among acquaintances, but more importantly, it includes the music-making function between strangers. Music critic Chen Xianjiang said that if NetEase Cloud Music's goal is to create a music version of Momo , it is a direction worth looking forward to. As mentioned earlier, the reason why Ding Lei values ​​NetEase Cloud Music is that it can derive the direction of mobile social networking, which is not only suitable for innovation at the mobile level, but also because there is no real leader in this field yet.

Easter egg: Ding Lei’s quarrel secrets with his wife

When we feel very bad, we will always want to struggle to escape from this quagmire; we use many escape strategies to avoid facing it, suppress it, deny it, and reject it; remember: "Whatever you resist will persist." Because when you resist something or a certain emotion, you will focus on that emotion or event, which gives it more energy and makes it stronger; so men should remember that the key to quarreling with their wives is to ignore all the content just like reading the "Terms of Service" when installing software or registering for a website, and check "I Agree" at the end, and then click "OK".