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Training course video lecture content introduction:
Suitable for: People who have learned some Douyin operation courses sporadically but do not understand the specific practices of physical stores. Teach you how to make popular short videos, how to increase group purchase sales and find suitable influencers. Through this set of learning, you will master a systematic methodology for operating a Douyin account.
Teacher Qi's "Physical Store Douyin Account Traffic Growth Operation Course" systematically studies the methodology of Douyin account operation. Course content directory:
01. Preface.mp4
02.What is a new account? What is an old account? What is the difference between the two? .mp4
03. Can the initial push of Douyin still be given 500 now? Why should Tik Tok give us the traffic? .mp4
04.Why does Douyin need to create a corporate account? Which of the four types of enterprise accounts is more suitable for physical stores? .mp4
05. Have we not maximized the value of the Tik Tok search box at all? .mp4
06. How to make the number of views of a single work exceed 100? How can a single work exceed 500? .mp4
07.What are the benefits of a collection and how to set it up? .mp4
08.How many works should a new account post per day? As long as the work is good enough? Can it explode without investing in DOU+? .mp4
09. In addition to the Douyin hot list, what other ways can you find useful hot spots? .mp4
10. How to improve the efficiency of short video production through quick inscriptions and love inscriptions? .mp4
11. What should I do if the number of views of my recent works has declined? .mp4
12. Why are labels important? Analogy: What is the reference value of labels for supermarket products? .mp4
13. How to let the system recognize account tags? Learn 3 ways to create account tags? .mp4
14. How to make the system accurately identify creative tags? Learn 5 ways to create a label? .mp4
15.Why do works with streaming tags still have no traffic? How to deal with the problem of distorted streaming labels? .mp4
16. How to increase followers from 0 to 1,000? What kind of fans can follow each other? .mp4
17. Does having one thousand followers mean the account is a success? How to go from 2000 to 10,000 followers? .mp4
18. What should the fan portrait of a physical store look like? How to delete "unqualified fans"? .mp4
19.What data should we focus on in fan portraits? .mp4
20.What are the five types of fan interaction? How to find fans who have frequently interacted in the past 3 days? .mp4
21.How to set up a Douyin fan group? How to differentiate fans through grouping? .mp4
22. How can physical stores break through the loyal fan mechanism? .mp4
23. Analysis of popular group buying cases in physical stores? What are your ideas for designing group-buying products for physical stores? .mp4
24.What impact does product aggregation have on group buying? How to put it on the shelves? .mp4
25. When will we conduct promotions through coupons and limited-time sales? .mp4
26. Types of Tik Tok charts and how to get on the list? .mp4
27. What is the impact of the payment date in the coupon payment details on group buying operations? .mp4
28. Analysis of group purchase exposure, clicks, total number of orders, and order channel sources.mp4
29. How to set the general commission for influencers’ sales promotion? How to set up a targeted deposit? .mp4
30.How to select suitable talents in the anchor square? At different stages, which of the five dimensions should we focus on? .mp4
31. "What is the impact of the group buying expert center on physical stores? What is the sales point? How many levels are there for group buying? .mp4
32.What can we learn from excellent sales cases? .mp4
33.What are the roles and functions of DOU+? What is the impact of the old and new versions of DOU+ on physical stores? .mp4
34. How can stores that have upgraded to the new version of DOU+ increase video playback volume? .mp4
35.How to choose among the six target delivery strategies? Why shouldn’t you prioritize the number of followers for a new account? .mp4
36. Is it better to choose 2 hours or 24 hours for delivery? Under what circumstances would you choose 6 hours or 12 hours? .mp4
37. Under what circumstances should you choose system intelligent recommendation? Under what conditions is batch delivery suitable? .mp4
38.How to choose the region in custom targeted recommendations? How to select interest tags through massive arithmetic? .mp4
39. How do experts compare? How to choose fans similar to experts? .mp4
40. Is it necessary to invest in DOU+ for a new account? Under what conditions can an old account vote for DOU+.mp4
41. What is the budget strategy for physical stores to invest in DOU+? How to use the least cost measurement strategy? .mp4
42. What kind of works are worth investing in DOU+ and under what circumstances is it suitable to follow up with DOU+.mp4
43. How can I accurately find the 5 fans who added me yesterday? .mp4
44. What is the level of performance in the five dimensions of account diagnosis? .mp4
45.Which data should we focus on in the works data? What should I do if the audience analysis of the work and the fan portrait are inconsistent? .mp4
46.What are the free high-traffic activities organized by Douyin officially? How to participate? .mp4
47. Which three are better for presenting corporate information in homepage management? .mp4
48.What are the benefits and settings of advanced online appointments? Benefits of Matrix Marketing and How to Set It Up? .mp4
49. Which data do the four sections of business operation data in the background focus on? .mp4
50. From an operational perspective, should we re-examine the works we upload? .mp4
51. Colleagues, we have taken a series of actions on Douyin, what exactly do we want? .mp4
52. Why can’t I do well even though I’ve watched so many Tik Tok lessons? Can't grasp the direction and focus? .mp4
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