What are the four common mistakes you should pay attention to when applying ASO?
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Now, the total number of apps in Apple's App Store has exceeded 2 million, and the number of apps on Google Play has exceeded 2.5 million. How can developers get maximum exposure for their products among these vast applications? This is inseparable from ASO ( App Store Optimization), but developers are likely to make several mistakes inadvertently during the optimization process. Among them, the following four points are most worthy of attention. 1. Keyword Stuffing As we all know, keywords play a vital role in the ASO of the application. But over-optimizing keywords will only backfire. From the user's perspective, when they search for a certain type of application, the app store will present a series of search results based on the keywords. However, if users see your app description and it does not accurately express the functions of your app, but is instead a pile of keywords, it will be difficult for them to have a good impression of the app. The above app uses the word "Emoji" too much in the keyword description, which makes the description of the app seem unrealistic and unnatural. Therefore, for app developers, instead of stacking a large number of high-ranking keywords, it is better to choose keywords related to their own apps. This will appear more convincing and will attract more users to download. 2. Frequent name changes For some app developers, a small mistake they often make is to modify the name of their app according to currently popular elements. For example, after the game "Pokémon Go" became popular, many application developers added relevant words to their product names, hoping to increase the chances of their products being searched. In reality, there is no benefit in doing this, because the factor that determines the ranking of an app is mainly the number of downloads. This means that the more downloads an app has, the higher it ranks in the app store and the greater the chance that it will be browsed by users. Therefore, app developers need to create their own independent app names so that potential users can search for them directly. 3. Ignore basic information such as icons and previews . Similar to the app name, the icon of an app is also one of the first things users notice. Therefore, developers need to design their app icons well to make them look attractive enough. It is best if the icon has a strong relevance to the application function. For example, a photo application can use a camera icon. Instagram is the best example. The design of the app icon should be as simple as possible so that users can know the type of app at a glance. If users like your app name and icon, they will further check out information such as app description, preview, and screenshots. Therefore, using high-pixel app screenshots to display the main functions can give users a preliminary understanding of an app. 4. ASO optimization has no continuity Finally, a common mistake app developers make is that when they see results in ASO, they stop optimizing. In fact, the app store is constantly evolving, and new best-selling apps will appear at any time, which will change the keyword rankings. Without continuous efforts, the optimization effect of the application will be greatly reduced. Therefore, don’t think that ASO is a one-time thing, but rather view it as a process of continuous optimization. In this regard, developers can update their app icons and content with relevant themes based on seasons or specific holidays to attract more users. For example, during the Children's Day, some Chinese children's game apps that changed their themes for Children's Day were officially recommended by the Apple App Store, and some children's game apps also received more downloads as a result. Mobile application product promotion services: ASO optimization services Qinggua Media information flow The author of this article @ Milo compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting! |
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