How to increase followers and traffic through Xiaohongshu?

Xiaohongshu is a platform that focuses on community content and blogger note sharing to attract traffic. Xiaohongshu's users can be roughly divided into two categories: one is bloggers who like to share interesting and fun things like beauty, travel, lifestyle, etc.; the other is young people who like to read Xiaohongshu notes. This group of people has high requirements for the quality of daily life and are accustomed to reading bloggers' notes and strategies before shopping and then making a purchase.

Nowadays, Xiaohongshu has a growing user base, with many celebrities joining the platform. In addition, it has realized the monetization of social traffic through various modes such as content display and celebrity effect.

Fans of Xiaohongshu platform are currently the platform with the strongest purchasing attributes, that is, the platform with the highest product conversion rate. Therefore, Xiaohongshu has become the first choice for many people to attract traffic. After all, many people rely on Xiaohongshu's popular notes to attract traffic.

Okay, let’s get to the point. Here are some ways to make money and increase followers on Xiaohongshu:

1. Set the framework

Find your positioning and write about what you are best at. There are many young men and women on Xiaohongshu who share food, makeup, and outfits. It can be sharing skin care tips, daily life, travel, sports and fitness, etc. In short, it is the area that you are good at. You need to know what you want to do and what you want to write. Once you have determined your positioning, you can start preparing materials.

2. Copywriting

The copywriting of Xiaohongshu is divided into three aspects:

Title, content and pictures, if you get these 3 things right, your notes will be on the hot list!

1. Title

How to write a good title is a skill that everyone needs to learn, whether you are working on other self-media platforms or Xiaohongshu. A good title can attract the user's attention, and a well-written title can increase the click-through rate.

Currently, Xiaohongshu's user base is mainly young women with certain purchasing power. Try to use high-frequency exclamation marks and emoticons, and use more numbers in the title to help attract attention.

Another way is that when we write the title, we can add some keywords or hot search words to the title. Allow users to find your article when searching for articles, so that even if you don’t have an outstanding title, you can increase your exposure to a certain extent.

2. Content

If you want to make good use of Xiaohongshu to attract traffic , you must create original content and publish more high-quality original content. At the same time, you must know how to use search engine thinking to layout keywords to obtain accurate traffic! The content must not only be original, but also have a certain degree of authenticity. You cannot copy and paste from other users' notes on Xiaohongshu, because the system will detect the originality of your notes. If you move too much content, the system will automatically block your notes, resulting in no traffic. If you really can't write it yourself, we can search for some information on various self-media platforms, such as Weibo, Taobao, etc., and find the products you sell. Generally, there will be relevant copywriting.

3. First image

The first picture of Xiaohongshu must be good-looking. The first picture is the first step to attract users. The quality of the picture you choose will directly affect whether users will click on your article. The first picture to be used as the cover requires patience in selecting the picture, which must be clear and have no watermarks. Because Xiaohongshu is a community where pictures are more important than text, proper photo editing will also improve your originality, so it is important to learn how to edit photos.

3. Keywords

The title of the article must contain keywords, and the entire article should be written around these keywords.

4. Step on the hot spots

Hot tags are the activities that Xiaohongshu officials have recently promoted. The official will give the corresponding tags higher exposure than ordinary tags. If you have suitable content, you might want to try participating in popular tags to increase the exposure of your content.

5. Ideas for attracting traffic

Post notes normally, output value normally, and attract users to actively send you private messages and comments. If it is a comment, you can say private message me, if it is a private message, that's the best, but don't reply directly to add me on WeChat, WeChat is absolutely not allowed to appear on Xiaohongshu.

Summary: Things to note when using Xiaohongshu to attract traffic:

1. Do not leave contact information directly on the notes. Once the platform finds out, the account will be blocked or the user will be banned.

2. When sending private messages, avoid giving out contact information directly. Try to express it with homophones, and do not send the same sentence repeatedly to fans. Otherwise, the platform will identify it as spam and block your information, causing users to not receive your private messages.

Well, the above are the operating skills of the Xiaohongshu platform, but don’t be too eager for success and expect to have a lot of traffic all at once. The core of Xiaohongshu is to encourage users to share useful and interesting content, so we must calm down and create more high-quality notes that are liked by the platform, let the platform give more exposure, and slowly accumulate and retain users to achieve the drainage effect.

Author: Cong Shao Ai Xue Tang

Source: Jianshu

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