These 7 steps helped me reach 1 million users in 6 months

Achieve 100,000 users in 6 months

I had just arrived at Mint.com and the CEO gave me this task, and I had no idea how to accomplish it. Soon six months passed and I achieved 1 million users, ten times the goal set by the CEO.

The two most important points

Most importantly, the product must be good. Good products can reduce the burden of education. Of course, no matter how good the product is, if no one knows about it, no one will use it.

Secondly, when I started Mint, I didn’t rush into Google promotion and social marketing . Instead, I built a reverse engine framework based on the goal of 100,000 users . What’s even more amazing is that this framework was later bought by someone for 270 million. [Translator's note: Is this just bragging?]

Quantitative Marketing: The Success of the Reverse Engine

No matter what your goal is. Whether there are 10 new consulting users, 1,000 mailing list users, or 10,000 registrations, a quantitative engine can help. [Translator's note: I will omit 100 words from the following passage]

Okay, let’s get down to business.

Step 1: Set your goals

Know your goals and carefully study how they can be quantified.

Step 2: Set a time frame

Once the goal is set, time is used for execution. You need to set how long it will take to complete the goal.

Step 3: Organize your resources using a table

This is a basic example.

Terminology explanation:

• Source : Where do users come from? What are the channels to become users?
• Traffic : Estimate the amount of access traffic
• CTR : How much traffic will click to your website
• Conversion : User conversion rate
• Total Users : The final converted users
• Status : How is the channel following up?
• Confirmed : Whether the execution has started
• Confirmed Users : How many actual conversion users are there?

Step 4: Research your channels

Now that the table is ready, the next step is to consider whether these resources are suitable.

Where do your users come from? A channel can be represented by the following information:

• PR : Public relations skills
• SEM : Search Engine Marketing, Buying Keywords
• SEO : Keyword optimization to rank higher
• Social and Display ads: Social platform advertising purchases
• Content Marketing : writing blogs and articles
• Direct sales : Direct sales, find the right customers and try it directly
• Target market blogs : blogs, public accounts and other self-media channels that can be marketed
• Influencer marketing : Influencer marketing, build your own influence through social relationships and use it for promotion.

Use these to help you plan the weights, find at least 10, preferably 15, and then also consider where the most suitable point for target users is.

To plan channel weights based on quantitative marketing strategies, use the following two indicators:

• Difficulty
• Potential Impact

Based on these points, you should be able to sort out different channels. For example, the New York Times has a huge influence, but you have to put in twice or even more effort. So it depends on whether you are suitable to achieve it. Otherwise, it is better to find something with less influence but less difficulty.

Give each channel a score on a 5-point scale as follows:

Now, the high-authority ones have come out, and we can focus on influencer marketing, self-media marketing, and content marketing.

Consider budget and timing

Time

If you want to reach 100 users with 0 budget, then it should be okay to consider doing an efficient SEO? Of course not. If you have one month, it is not certain that you will create a successful SEO strategy. You simply don’t have time to implement it and go back and adjust it. If there is only one month, the most efficient way should be direct contact. You should try your best to find direct users to contact them by email or phone.

Budget <br />When I was at Mint, we bought 40% of the traffic from 0 to 1 million users. Whether we had a budget determined what we did. If you have some budget, sponsored ads or social ads are good options. If not, it is best to consider content and PR first.

Step 5: Set more quantitative goals

When you start executing a strategy, you must focus on quantitative goals in order to continuously adjust and optimize the strategy. You can use SimlarWeb or SEMRush to keep an eye on your traffic.

CTR and conversion rate take some time. Not all resources are willing to share this data, so you need to get it step by step.

You can do some testing on Facebook or Google Ads to find out the CTR of these platforms. For example, WorldStream found that the conversion rate of Google Ads is 2%, so you should set this as your quantitative goal. If you still don’t know, here’s a little trick. You can make the best assumption based on your head, which doesn’t need to be very precise, and then continue to execute marketing to optimize.

Step 6. Create a schedule

The next step is to break down the goals step by step, and a timeline is needed to divide them. I recently used these strategies to get my podcast to 1 million downloads. My goal is 100,000 downloads per episode, and I set a 12 month goal to achieve that.

No matter what the time frame is, you have to find a way to divide it up. For example, if it is three months, you need to divide it into each month. If it is three weeks, you need to divide it into each week. Because big goals are often difficult to visualize, small goals are easier to execute.

Tip: Don’t leave it to chance

If you want to do marketing based on quantitative strategies, you must make everything quantifiable, so all resources must be prepared and not likely to be lost, so put more effort into it.

Make sure all resources are ready before execution.

Additional tip: When you are working with a resource provider, you can schedule a calendar for him or her and put the relevant scripts and attachments that he or she needs to send. Because the easier you make things, the more willing others will be to cooperate with you.

Step 7: Track execution progress

You need to continually measure and optimize your strategy.

Once execution begins, most resources will start to work properly, but don't assume that all resources will work properly. My habit is to review once a month to adjust and optimize. Doing this all the time may lead to several times growth.

The most important thing is to keep your eyes on the ultimate goal.

In the first few months, you will gradually accumulate experience until you find the best way. At Mint, we tested 6 different landing pages and finally found the one with the highest conversion rate.

The key point of quantitative strategy is to continuously optimize and adjust the strategy based on the results.

If a resource is not strong enough, you should find a way to remove or replace it. If the execution is very good, you should put more resources and managers on it, which will greatly increase the growth rate.

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