Why do many companies attach so much importance to search marketing?

Why should enterprises do search promotion? What benefits can search promotion bring to the company? Although search engine optimization (SEM) is not as popular as before, it is still an indispensable promotional method for every company.

Recently, some clients have left me messages saying that their company is just starting out, or that their company is too small and cannot compete with other companies. Is it appropriate to do SEM promotion in this case? Here I suggest that it is necessary for enterprises to do SEM. Without SEM, there will be few opportunities for exposure. Your product is hard to sell. Let me tell you here, why companies need to do search engine optimization (SEM)?

1. Paid promotion is an investment, not a consumption

SEM can bring us returns, it is not a waste of money. For small companies, the budget may not be that high, but you can invest in just a few words. Never invest in broad words, which will basically have no effect. SEM can give our ads more exposure, thereby increasing the number of users.

2. Internet portal, search engine traffic

Anyone who uses the Internet will use a search engine. A search engine is like a door through which users enter the Internet. This is just as Baidu's slogan says, "Just search it in Baidu and you'll know." So search engines cover almost all Internet users.

3. Accurate traffic, only valid customers come

Search engine advertising requires setting keywords in the background. For example, if you set the precise keyword "weight loss products", it will only be displayed when users search for this keyword. Searching for this word means that users want to lose weight and also want to buy products. Therefore, the probability of a deal is very high, which is more than a hundred times more efficient than handing out business cards everywhere. The cost of acquiring customers for an enterprise should not be calculated only in terms of money. Time is the most precious thing.

4. Quick results, effective on the same day

People's patience is very limited nowadays. Like the ASO in the past, although the effect was very good, it took too long. SEM promotion is effective in real time. As long as your account has budget, the search engine will recommend your ads.

5. The effect can be adjusted

Many advertising campaigns fail due to lack of monitoring, and the money is wasted. If you have any questions about SEM, you can contact the editor. We will teach you how to monitor the order status of each keyword, the return on investment, whether you need to continue to advertise, and truly spend your money where it counts, using the least cost to get more customers.

So what should we pay attention to when doing SEM promotion?

1. Promote with a purpose

The purpose of corporate promotion is to "spend the least money and get the most returns", but some companies think that as long as the ranking is good, the effect will be good, and they pay high prices to grab rankings. In fact, this cannot effectively improve conversions or achieve promotion effects. More attention should be paid to user experience.

2. Multi-dimensional analysis

Many companies hire SEM promotion specialists or agent customer service staff who do not have a thorough understanding of the products. The promotion accounts they set up are all the same without any characteristics, making it very difficult to optimize them later.

The SEM hosting company analyzes the customer's product advantages, target audience, geographic location, consumption habits, etc. from multiple dimensions, angles, and perspectives to conduct a detailed analysis and statistics, find out the unique keywords that meet the customer's needs, add product-specific advantages, and make reasonable account settings.

3. Real-time monitoring of dynamics and timely adjustment and optimization

When SEM hosting companies maintain accounts, a professional team is responsible for monitoring account dynamics in real time, and when there are fluctuations, they will promptly and continuously adjust the promotion plan. Instead of ignoring it after the account is set up and allowing it to develop freely.

4. Improve user experience

SEM promotion is not just about promoting products or companies, but also about focusing on user experience. SEM hosting companies will put what customers want in front of them from the perspective of user experience and company conversion, so that they can choose the products they need.

SEM promotion is not that simple, but it is not that difficult either. You need to have sufficient understanding of the industry, products, and platforms, and optimize the account in all directions and dimensions, otherwise the effect will not be very good.