New media operation Weibo planning plan!

Official Weibo operation plan:

1. Planning Purpose

In today's era of rapid development of information technology, the speed of information dissemination is beyond people's imagination. With just a tap of a finger, we enter a new world of information. Information is shared instantly and widely disseminated. Information crosses national borders and overcomes one obstacle after another to reach all parts of the world.

In recent years, if you ask what is the most popular issue in China today. All the answers point directly to Weibo.

A short Weibo post of 140 characters is equivalent to a small free media with its own voice and audience. If the number of fans exceeds 100, it is like an internal magazine. If the number of fans exceeds 100,000, it is a metropolitan newspaper. If the number of fans exceeds 1 million, it is a national newspaper.

Weibo has a large number of registered and active users and can be used as a platform to promote company culture and products. This is why many companies have launched their own official Weibo accounts and spent a lot of money on activities to attract and please fans.

2. Goals and Time Planning

Short-term goal: to gain a foothold in the Weibo section on women's fashion matching, gradually gather popularity, win the favor of ordinary fans, and interact well with some very active fans. Strive to reach 8,000 fans (1 month)

Mid-term goal: Have a fixed fan team with more than 10,000 fans, have your own characteristics in the Weibo section, each Weibo post can be forwarded at least 50 times, be frequently @ed, and be followed by heavyweight Weibo accounts in the game section. (About three months)

Long-term goal: The number of people I follow is less than 2,000, and the number of fans exceeds 50,000 (in one year)

3. Strategy

1. Set different tags according to different periods, and always keep the system search results on the front page to increase exposure and attract attention. The official website must have an official Weibo follow-up module and WeChat QR code, and the Weibo and WeChat comments or personal signatures must have a link to the official website.

2. Write valuable, useful, and eye-catching microblogs, such as (1) brand updates (2) product updates (3) company executives’ opinions (4) consumer reviews (5) humorous jokes (6) interactions (7) character reviews, hot news (8) fashion, art, culture, trends (9) product market competition (10) employee insights. Each account should have a special topic format, such as strategies and crisis management tips. It is prohibited to post information that is not related to business, such as anecdotes, political topics, non-mainstream sexual and vulgar articles. Only then will users communicate with me, forward my Weibo posts, and finally become my fans and pay attention to my Weibo content.

3. Join a certain number of Weibo groups to expand your exposure to relevant groups and help increase your fan base

4. Actively search for relevant topics, actively interact with relevant users, and develop new fans. Stable fan base.

5. Use current hot topics to write microblogs, because hot topics are suitable for most microblog users, and respond to current hot topics, increase participation in hot events, and be close to the lives of the majority of users

6. Update Weibo regularly, 5-10 times a day, to ensure that my Weibo is not covered by other Weibo posts, but do not post too frequently in the same period of time, otherwise fans will not pay attention to the number of posts. It is forbidden to post in the form of forwarding. You must copy and organize the layout, and then modify it and post it as an original.

7. Take advantage of the peak online times for Weibo users, such as during rush hour, lunch break, after get off work, and evening, to increase the number of Weibo posts read and forwarded. , Example: 8:00-9:00 Beautiful words or pictures, music (positive energy) in the morning 10:00-11:00 Product dynamics, hot news in the morning 2:00-3:00 Funny and humorous jokes in the afternoon 4:00-5:00 Inspirational short essays by famous people 4. User compilation

8. Organize events regularly, such as sweepstakes. (Raffles can quickly increase the number of fans, but there is a possibility of losing fans quickly after the event ends)

9. For cooperative promotion, you can contact the Weibo platform administrator, such as Sina, to add the account to the "Company Organization" column and pass the real-name authentication.

IV. Implementation plan for increasing followers (attention)

1. Organize daily quiz activities with prizes.

First, do the preparation work in advance. The activity will be carried out for five days, so you must prepare questions for each day and publish the questions for the day on a regular basis every day. The questions don’t need to be too complicated, the simpler the better. Add a reference answer website link (Sikuai Tiancheng official website) after each question on Weibo, so as to boost the traffic of the website.

Because a Weibo post only has 140 characters, it is impossible to include all the rules, because we need to make a picture to explain the detailed event rules and prizes.

Then, the execution begins. It can be implemented in several aspects:

(1) Make use of Weibo’s own resources: tell people who have Weibo. There is a free online and offline local activities on Weibo. After the daily quiz is posted, online local activities will be launched simultaneously on Weibo local activities.

(2). Micro group. The WeChat group is updated frequently and has a large number of views, so the information posted here will be seen by more people. However, due to the large amount of information, what you post may be covered quickly, so you must post it at intervals. Just send the event content and address.

(3) Existing fans: The characteristic of Sina Weibo is that people follow a lot of people, so the information I post may be covered by your fan page. The way to make sure they can see it as soon as they go online is to send them a private message. After sending the private message on the first day, they can come over the next morning. Estimated number of fans: 2000

The first thing is to select the target and @ their Weibo (when new content is released), and the second thing is to comment on their Weibo and participate in the interaction.

These celebrity Weibo accounts have a huge Weibo fan base. If a Weibo post can attract their attention and be forwarded, commented on, or replied to, it will attract the attention of their fans and ultimately lead their fans to follow the official Weibo account. However, there are thousands of comments on celebrities’ Weibo every day. If you want to stand out among these comments, it not only depends on whether the content of the comments can attract people’s attention, but also depends on luck. Not every celebrity will read the comments carefully.

Estimated number of fans: 200

2. Follow each other

(1) It is best to follow users with less than 500 followers. If the other person has tens of thousands of followers, he will not notice me.

(2) Directly follow the fans of your peers. This way you can lock in a more precise fan group and increase the probability of mutual following.

(3) Search for Weibo users whose Weibo content mentions “dressing” and “matching” and follow them.

Author: Super Adaptable

Source: Jianshu