up to date! Data rankings of 59 information flow advertising platforms!

The following is the latest traffic ranking of 59 mainstream information flow advertising platforms in October.

This issue of the list is divided into two parts: monthly active and crowd portrait data of each information flow platform, and mobile terminal data ranking . The overall data can be used to infer the traffic trends in November and December, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

(Click to enlarge the image)

According to the latest monthly active data of the overall ranking in October, among the 59 mainstream information streaming media platforms counted, 26 platforms maintained year-on-year growth, while 33 platforms declined year-on-year ; the traffic fluctuations on most platforms were small, while the traffic fluctuations on some platforms were large.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

▶ Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

Interpretation of the overall data in October

Social platforms - The monthly activity of the seven social platforms counted all showed negative growth year-on-year, among which Maimai had the largest decline of -6.3%; WeChat, QQ, and Sina Weibo had declines close to 0%, which were relatively stable;

Information platforms : Among the 15 information platforms counted, Tiantian Kuaibao, Sina Finance, and Sina News showed positive growth, with increases of 4.8%, 3%, and 2.2% respectively; the other 12 platforms all showed negative growth year-on-year, with Sina Sports showing the largest decline of -8.6%. The traffic fluctuations of each platform were relatively small;

Browser platforms - among the eight browser platforms counted, except for VIVO browser which grew by -0.5%, the monthly active users of other browsers all grew to a small extent;

Video platforms : Of the six video platforms surveyed, Youku, Tencent, iQiyi, and Xiaomi all saw growth, with Youku’s growth being more significant at 3.7%. Sohu Video and Mango TV saw negative growth at -1.6% and -1.8% respectively.

Short video live streaming : Among the six platforms counted, Weishi, Kuaishou, Xigua, and Douyin showed significant growth, with increases of 7.1%, 5.4%, 2.8%, and 2.6% respectively; Haokan Video and Huoshan showed negative growth of -1.3% and -1.2% respectively;

Audio platforms : Ximalaya had the largest growth, at 7.1%; Lanrentingshu had a significant decline, at -7.5%;

Other platforms: In the automotive category , Dochedi grew significantly by 5.7%, Autohome grew by 1.2%, and Jiake Baodian grew by -2.6%; in the mother and baby category , Youbaobao had the largest growth of 6%; tool platforms were relatively stable; knowledge question and answer platform Zhihu also grew significantly by 7.6%; and community e-commerce platform Xiaohongshu grew by -1.5%.

TOP3 growth rates

The top three platforms with the highest growth rates were Zhihu , followed by Himalaya and Tencent Weishi , with similar growth rates of 7.6%, 7.1% and 7.1% respectively.

TOP3 declines

The top three websites with the largest declines were Sina Sports , followed by Lanrentingshu and Maimai, with growth rates of -8.6%, -7.5% and -6.3% respectively.

Age ratio of each platform

▼ Top 10 male users

▶ Overall trend of male proportion (click to see larger image)

▼ Top 10 female users

▶ Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top 5 under 24 years old

▼ 25-30 years old TOP 5

▼ TOP 5 aged 31-35

▼ TOP 5 aged 36-40

▼ TOP 5 aged 41 and above

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The latest statistics for the period from 11.11 to 11.17 are here. Aidou who have device-specific setting needs can refer to it.

▼ Top 10 mobile phone manufacturers

▼ Top 6 iOS devices

▼ Top 6 Android Models

The above is the latest data list of major information flow advertising platforms in October compiled and presented to you by the editor. I hope it can help you to make channel selections and optimization references.

Author: Ai Qi bacteria

Source: Aichisem