How can educational institutions prepare good plans for Double 12 activities?

Double Eleven has just passed and Double Twelve is coming soon. In this annual event, it is a carnival of discounts for consumers and a good opportunity for educational institutions to increase brand exposure and improve brand awareness.

As the Double 12 shopping carnival is approaching, major educational institutions are now racing against time and are in a state of excitement, hoping to reap the fruits of victory in this event.

Next, we will compile a complete "Double 12" promotion plan for everyone to help educational institutions boost sales.

1. Preheat and attract traffic, and blow up the whole city

On the eve of the Double 12 Carnival, merchants can promote their activities on platforms such as Douyin, Kuaishou, and Weibo to increase brand awareness and allow more users to join this shopping carnival.

1. Douyin, Kuaishou, and Weibo attract fans through public domain traffic

Educational institutions can open multiple Douyin and Kuaishou accounts as a matrix, and fill in the WeChat public account information in detail in the account profile to guide fans to follow. Secondly, update short videos regularly to increase activity, and guide fans to follow the official account in the discussion area.

Of course, you can also put your self-developed teaching materials on the Douyin product showcase. After students purchase them, customer service will inform them how to receive the teaching materials and online supporting courses, perfectly guiding fans to enter the online store to study.

In addition to public domain traffic pool promotion, you can also design exclusive posters to embed event information, allowing new and old students to spread the information in their circles of friends and communities. The slogan of the poster design must be eye-catching, simple, grasp the pain points, highlight the event discount information, and avoid using words that are too profound.

For example, words like "9.9 yuan for a limited time purchase of good courses" and "30% off on all items". A good title is like a sharp claw that can catch the consumer's attention in an instant.

After making a beautiful poster, let new and old users share it on their Moments. If they collect 38 likes, they will receive a learning gift package (coupon, 7-day VIP experience + information package). Just take a screenshot of the collection method and send it to customer service.

2. The store’s exquisite festive atmosphere attracts a large number of customers to stop by.

In terms of store decoration, maintaining a unified overall activity atmosphere and creating a Double 12 activity atmosphere can subtly drive consumption.

Educational and training institutions can start from store carousels, pop-up ads, detail pages, list pages and other related pages. Among them, pop-up ads can directly reach every user entering the store and expose event information to the greatest extent in a short period of time. They are a must-have choice for holiday marketing and are suitable for all walks of life.

3. Connect offline and online

Traffic generation should be done both offline and online. Print the QR code of the online store on the QR code of the marketing flyer to guide users to follow the store and enter the community, allowing them to receive free online trial classes.

In addition to the existing offline promotion channels, educational institutions can work with Maker Artisan technology service providers to build online education platforms such as public account knowledge stores and mini-program classrooms to bring enrollment activities online.

At the same time, you can also push course coupons, group purchase links, etc. in the community, and use free gifts or trial classes to attract more new and old users to shop in the store.

In order to prevent users from missing out on activities, educational institutions divide the target groups into groups and send text message notifications or WeChat push notifications to help merchants segment user groups more accurately, thereby improving store operations and conversions.

​For the old user group, you can also push some Double 12 Thanksgiving feedback, give old users a 50-yuan coupon, give exquisite small gifts for purchases over 12.12 yuan, etc. The content of the text message should highlight the selling points that attract customers.

New users can be pushed other promotional content, such as a 50% discount on all items during the event, and discounts for the first 120 people. There are constant surprises, so you are welcome to participate.

2. Diversified activities to meet the various needs of users

Traditionally, price wars are the usual strategy of businesses, and educational institutions are no exception. As in previous years, as Double 12 approaches, various educational institutions have put a lot of effort into their discount strategies.

1. Limited-time discounts are a commonly used marketing method that allows customers to truly feel the discount.

When shopping online, you will often see limited-time flash sales, which is a common marketing method used by merchants and can effectively boost overall sales.

Moreover, the short validity period of limited-time discounts will give users a stronger sense of urgency. The shorter the time and the smaller the quantity, the more precious the product will be, creating an atmosphere of "once you miss this opportunity, it will never come back", which will arouse users' desire to buy.

2. In the big scene of Double 12, in addition to price, coupons are also a part that consumers value very much. After all, consumers have already tacitly accepted that Double 12 is the time to get bargains.

For example, if a course is a product of 139 yuan, we can set a coupon for 50 yuan off for purchases over 200 yuan. In order to get a bigger discount, buyers will definitely stay in the store and shop around, placing orders of more than 200 yuan or even higher amounts, which will drive course sales to a certain extent and improve conversions.

3. In addition to regular discounts, coupons and other activities, you can also add some more flexible activities such as "lucky wheel" and "buy one get one free", which not only effectively stimulate consumers' desire to buy, but also increase the fun of the activities.

The lucky wheel prizes can be combined with the most popular trends or gifts that suit students' preferences, such as smart watches, eye protection lamps, Bluetooth headsets, stationery gift boxes, etc., to attract students to actively participate.

3. Enhance activity communication and realize shopping spree

If you want to further enhance the dissemination of the event, fission marketing is naturally indispensable. As a result, some organizations began to take advantage of the Double 12 hot event fission to increase fans for their products and increase users for their brands.

Advanced gameplay includes: group buying, gift giving for recommendation, event voting

1. Group buying is a common way of playing in educational institutions. Group buying has a strong social attribute and mostly occurs between acquaintances. Through strong price contrast and stimulating countdown, it effectively stimulates students to take the initiative to start a group. After all, group prices are more favorable, which can easily attract users to actively initiate dissemination and ultimately form fission dissemination.

The organization selects three or four high-quality courses as the "group course sales" activity. The original price of the course is 199 yuan, and it only costs 99 yuan for a successful group of three. Group buying allows users to buy the products they want at the lowest discount, and also helps merchants attract new customers!

2. Gift-for-recommendation tools are currently a popular and very effective means.

Through the reward policy, we can effectively encourage new and old users to actively initiate sharing, continuously form fission, help them reduce customer acquisition costs, and attract new students to join.

During this process, students will definitely actively encourage their friends to buy courses in order to win prizes.

On the day of the festival, old students can get a 150-yuan voucher for each classmate they bring to a free trial class. If they sign up for an offline course after the free trial class, they will be given a bonus of 100 yuan per person. At the same time, parents of new students who register will be given a 150-yuan voucher, which can be exchanged for courses or equivalent gifts.

3. There are many other ways to play fission games, such as "activity voting", which allows users to use their social influence to complete tasks and win rewards by setting certain rewards.

Voting activities are the most common way to increase fans. They can stimulate users' competitive spirit and desire for rewards, and fully mobilize the autonomy of participants.

To give a simple example, children's art institutions can carry out voting activities such as "Children's Parent-Child Painting" on the eve of Double 12. The top ten students with the most votes can receive exquisite gifts such as watercolor pens, drawing boards, and paints.

In order to win the competition, parents will post on WeChat Moments to encourage their relatives and friends to vote, so that the platform brand can get greater exposure. Event voting is suitable for maternal and child care, parent-child, education and other industries. As long as the voting activity is aimed at children, every parent will frantically canvass for votes.

4. Live streaming for free lessons

Live streaming can be said to be a very popular marketing method this year. During the live streaming, you can also flexibly use the current popular live streaming sales, live streaming rewards, live streaming gift-giving, coupon giving, promotional product push (such as limited-time purchases, group buying, etc.) and lucky wheels, etc., to enrich the interaction between students and teachers and enhance the atmosphere of the live streaming room.

The instructor uses a very short time to clearly introduce the courses and activities, creating a feeling similar to a shopping spree in a shopping mall, which makes buyers want to buy.

4. Activity review and residual purchasing power

The end of the festival does not mean it’s really over. In order to avoid a cliff-like drop in traffic, continuing to offer new courses in the store after the festival can still attract most of the old customers.

Secondly, after-sales service must also be done well. Use dedicated customer service to ask customers about their experience through text messages or social media exchanges, and make follow-up visits to improve buyer satisfaction and loyalty and create a perfect reputation.

In addition, by observing background activity data, such as user feedback, retention rate, and new paying users, educational institutions can analyze their own shortcomings, user preferences, and mine valuable information such as potential users to more effectively set up and plan the next activity.

The Double 12 shopping carnival is coming soon. Educational institutions should quickly adopt the above event operation strategies to make your store achieve sales soar!