How to write copywriting to take advantage of the May Day holiday?

The May Day holiday is coming.

I feel happy just thinking about it, and my heart is flying to every corner. Thinking about it again, I became anxious because I haven’t found the copywriting for Labor Day yet.

Let’s first briefly analyze Labor Day. Its biggest features are labor and holidays, so it can be roughly summarized into two directions.

1. What actions are taken to use your product?

2. What can your product do during the holidays?

To this end, we wrote some copywriting that leverages the trends of some industries and brands . For reference only, I hope it can help you expand your thinking.

1. Education and training

No pain, no gain.

XX Education doubles your learning results.

2. Financial products

People rest but money doesn't.

XX Financial Management, let the money move on its own.

3. Reading APP

When you are away from home, it is inevitable that you will want to read.

XX Reading APP, read whenever and wherever you want.

4. Skin care products

Bounce away the crow's feet.

Pat, pat, pat to create a small V-face.

You can make two GIF animations, one for the playing action and the other for the shooting posture.

5. Underwear

Use my hands to support your dreams.

Also make a simple GIF, the effect of the picture is probably from |· ·| to (·人·).

6. Sunscreen

Let the sun bask in the sun.

If conditions permit, you can make a comic poster. It was great to show the helpless expression of Taeyang, and the unbridled confidence of the heroine. Who gave you the confidence? This is very obvious.

7. Sex toys

Refuse to get something for nothing.

XX sex toys, pleasure is a mutual fulfillment.

8. Bags

The May Day trip is on my shoulders.

——VIPSHOP holiday bag special event.

I like this double entendre. First, the context of working hard and willingly fits Labor Day, and second, it's inevitable to buy a bag when going out to play, haha.

9. Building Blocks

Labor creates wisdom.

XX toys, use your hands and brain more when you have nothing to do.

10. Fitness

You take a break, but fat doesn't.

XX fitness APP doesn't give fat any chance to breathe.

The above are the copywritings that leverage the opportunities in these industries, from which we can see some clues of thinking. In addition, each brand has its own characteristics, so I have written several specific copywriting to leverage their characteristics for your reference.

11. Dior

Diligence can make up for lack of talent, and air cushion can make up for makeup.

12. Zhenai.com

Action speaks louder than words.

13. DingTalk

Instead of dealing with all kinds of things all day long, it is better to leave it to DingTalk.

14. Pulse

On May Day , let's get our pulse moving.

15. Tmall

After being busy for so long, reward yourself.

Finally some suggestions. It’s better not to stay at home during the May Day holiday. Go out more often and you will find how comfortable your home and company are. Also, order less takeout and go downstairs more often. After all, if you do it yourself, you can have a fuller breast and eat more.

I wish you all a happy May Day.