Website marketing plan, second-hand notebook online marketing promotion plan!

1. Keywords and descriptions on the homepage of the first site

title: Mingxiang Shangpin Second-hand Laptop-Beijing Second-hand Laptop Store
keywords: second-hand laptop, second-hand laptop in Beijing, second-hand laptop recycling, IBM second-hand laptop, second-hand laptop quotation, second-hand laptop rental
description: Beijing Mingxiang Technology & Trade Co., Ltd. is an IT company mainly engaged in the sale of second-hand IBM laptops. At the same time, our company also recycles high-quality second-hand laptops, and provides second-hand laptop quotation, leasing, mortgage and repair services. Free consultation hotline: 18673936764

2. Add a friendly link section at the bottom of the website (very important)
Adding high-quality friendly links can improve keyword rankings, and you can also purchase suitable black links. For this, I need the phone number and QQ of the person who built our website.

3. Forum homepage
title: Mingxiang Notebook Forum - Second-hand Laptop Forum | Beijing Second-hand Notebook Forum | IBM Second-hand Notebook Forum
keywords: second-hand laptop forum, Beijing second-hand laptop forum, IBM second-hand laptop forum
description:-Mingxiang Second-hand Laptop Forum is the most professional second-hand laptop forum in Beijing. The forum provides the latest industry information for second-hand laptop enthusiasts and helps them solve software and hardware problems of second-hand laptops. We also provide a second-hand IBM laptop rental service at 5 yuan per day for friends who cannot afford to buy a laptop for the time being.

4. Forum Management The existing posts in the forum should be sorted out according to the situation. Now the contents of each section are very inconsistent. You need to modify the section to which the posts belong in the background, or delete them all. The content of the forum section should be constantly updated. It is best to be original, but pseudo-original is also acceptable. Do not completely copy other people's information, as it is not good for SEO. You can invite your friends and friends in the IT circle to join the forum as moderators.

5. Mingxiang Forum Promotion In addition to posting and replying to posts on other forums on the Internet, Mingxiang website also has its own forum. This forum first answers netizens' questions in other forums to gather popularity and indirectly promote its own forum. (After the forum gained a certain popularity, Feng Chao from Dongguan suggested hiring moderators from the IT industry for a fee. A small commission could be paid directly, or the moderators could use the laptops for free for a certain period of time. To use the computers for free, the moderators had to bring a copy of their ID card. This suggestion has been adopted. Interested friends are welcome to pay attention to this matter.)

The above are internal issues of the website, and the following are promotion channels:
1. The first choice is to open an online store on Baidu Youa to increase exposure. Secondly, you must register an ID in the name of Mingxiang, open a space, and then upload all the products. (The reason is that Baidu ranks its own products higher in search results)

2. Baidu Knows > Computer/Network > Computer Installation > Second-hand/Laptop

These two channels should be promoted as the focus. First, they are conducive to search. Second, they have a large user base. Third, registering a pseudonym and writing soft articles can be used for event marketing. You can also register multiple IDs and ask and answer your own questions.

(Note the skills here)
100% positive reviews do not necessarily mean the most credible. You must pay attention to the ratio of positive to negative reviews. 100% positive reviews are the least credible and the pseudonym is easiest to be exposed. However, you must also pay attention to the skills when writing negative reviews and play to your strengths and avoid your weaknesses. Here is an example:

aQuestion: I bought a second-hand laptop computer in Zhongguancun E-World for 4,000 yuan. Do you think it is expensive?
The configuration is: ...

b’s answer: I’m not sure. I don’t know much about the computer market. If you can wait online, I will ask my friend for you right away.

cAnswer: Where did you buy it? There are five or six second-hand laptop counters in E World that have decent value for money. Looking at this configuration, they can't make much money, haha. Most important

What matters is the after-sales service. If a second-hand laptop does not have after-sales service, you should consider it carefully. At this time, a must answer
a replied to c: I bought it at "Mingxiang Shangpin", haha, it seems I didn't suffer any loss, but I am not very satisfied with the computer bag they gave me. My roommate also wants to buy a second-hand laptop with higher configuration. We form a team to play games. Next time I go to his house, he insists on getting a good bag. If he doesn't give it to me, he won't buy it. I'm going to trick him, hehe.

a replied to b: thank you, you are good man!!!

d’s answer: I would suggest buying a new laptop. Although it costs a little more, it makes you feel better. It also makes you feel proud when you tell your friends that you bought a branded laptop.

eAnswer: Shangpin, I have seen their website online. They mainly sell second-hand IBM laptops. However, I suggest that friends who want to buy laptops should find a friend who understands hardware to go to the counter with you to check it out, so as to avoid being cheated. Remember to download a testing software at home when you buy it. If it is not original but refurbished, you will know it by testing it. Also, when purchasing, be sure to check whether the screws on the back cover of the computer show any signs of having been screwed in, or ask to open the back cover of the computer to see whether the hardware inside shows any signs of refurbishment. If the person selling the computer finds reasons not to let you disassemble it, there is something fishy. I wonder if the original poster has had this situation?

f replied to d: College students are spending their parents’ money, so they can just buy a second-hand one.

g's answer: g may not be one of us, and g may answer on any floor. If g replies, we can use a pseudonym to deal with it depending on the situation.

a replied to e: He did let me open it and take a look. It shouldn't be fake. I'll find some time to download the software and test it.

The purpose of this self-questioning has been achieved:
(1) Let people who see this post know that the author bought his computer from Mingxiang Shangpin

(2) Mingxiang Shangpin staff can allow customers to disassemble the machine for inspection, which shows our integrity.

(3) LZ said that he was not satisfied with the computer bag. Although it may seem that we were a bit stingy, it is a drop in the bucket compared to the quality and performance of the computer. At the same time, he can cleverly avoid other people's suspicion and prevent people from seeing at a glance that the author is a member of "Mingxiang Shangpin".

When posting under a pseudonym, you have to make sure that the authenticity is hard to distinguish, so that you can help others while promoting yourself. This is the hard truth. (The first person should avoid replying to information that could easily reveal your identity.)

3. Baidu Post Bar The same goes for Baidu Post Bar. What needs to be paid attention to is how to reasonably add our website URL without being easily deleted by the bar owner. There are also skills and methods here, which are also quite complicated to explain.

4. Question and answer websites: Tianya Q&A, Sina iAsk, Qihoo, Sogou Q&A, Soso Q&A…

These websites should also be promoted selectively. By utilizing these large websites with high authority, long-tail keyword optimization can be performed based on user search habits. It should also be noted here that optimization of popular long-tail keywords does not necessarily have to be done on one's own website.

5. Webmaster Forum Although the webmaster forum is also composed of people in the IT circle, it can increase the exposure of the website, but the conversion rate of selling second-hand laptops is really slim. In the webmaster forum, you can add the website's keywords as a signature, which is a benefit. At the same time, you can also ask others for good opinions or suggestions on our promotion methods and publicity channels, and make adjustments at any time.

6. Second-hand laptop forum
http://bbs.taobao.com/(emphasis)
(1) Wangwang Mass Sending
(2) Wangwang status setting (directly use advertising slogan)
(3) Participate in various public activities (you can also plan your own activities), mainly computer-related activities on Taobao.
(4) You can try to join Taobao Through Train for a period of time to see the effect. When the bidding word is searched by the buyer, our product will appear on the right and bottom of the Taobao search results page.

When our products are linked, the system will deduct fees from the prepayment according to the bidding rules. There is no charge if there are no clicks, and the display is free.
(5) Taobao affiliate promotion (www.alimama.com)

For Alimama advertising, we choose the promotion model of charging by transaction. Alimama may charge a certain platform service fee. I am not sure about this. You can call us for consultation.

(6) Store recommended products Buyers can see these recommended products at first glance when browsing products and stores. The recommendation will also appear in the recommended products in the Wangwang dialog box. When chatting with Taobao friends, the other party can directly see the recommended products in the Wangwang dialog box.

(7) Community Home Page Picture At the bottom of the community home page, there is a column called "Advertising Space Purchase Zone". This is very helpful for promoting and selling products and can greatly increase exposure. These advertising spaces can be purchased with community silver coins, no money is required. (This is very difficult and not easy to obtain)

How to obtain community silver coins ① New registered users have 1 silver coin by default;
② Post good posts and add them to the recommended posts to receive 10 silver coins as rewards;
③Write a shopping guide, and you will be rewarded with 10 silver coins after it is approved by the waiter;
④ Participate in various activities organized by the various sub-forums of the Taobao forum (often with large silver coin rewards).
The recommended purchase time for the community homepage picture is: starting at 12:00 noon, 100 silver coins per position, and the quantity is 10.

(8) You can take a cheap, low-configuration computer to participate in an auction to greatly increase the attention rate. This is a bit risky. If there are few people participating in the auction, it is likely to be a losing deal.

(9) Buyers search for products by taking advantage of the time difference between when the products were put on the shelves. By default, the closer the products are to being taken off the shelves, the higher they will be listed. The higher they are listed, the more people will see them and the greater the chances of them being clicked. This is especially obvious within ten minutes before a product is taken off the shelves. (This method has not been put into practice, but has been heard from friends and needs to be verified.)

7. Second-hand recycling channel of classified information network
(1) http://bj.58.com/huishou/ 58.com Computer Recycling
(2) http://bj.ganji.com/ershoubijibendiannao/ Ganji.com laptop recycling
(3) http://bendi.koubei.com/beijing/searchstore--category-1---subcates-289 Koubei.com second-hand recycling

8. Paipai online store Tencent’s Paipai online store needs to be carefully managed. You can open a website mall, set up a store, and upload laptop pictures to it. Promote your store with Taobao and Youa, track your customers and make timely return visits.

9. The advertising alliance is a promotion model that charges by transaction. Common CPS advertising alliances include:
(1) http://www.alimama.com
(1) http://www.heima8.com Dark Horse
(1) http://www.ClickValue.cn Dawen Alliance
(1) http://www.myad.cn Pulse Advertising Alliance
(1) http://https://www.chanet.com.cn
(1) http://www.9lianmeng.com Ninth Advertising Alliance
(1) http://www.tjq.com Tai Chi Circle

10. Baidu bidding Since we started late, if we want to snatch the meat from the wolves' mouths, we have to disguise ourselves as tigers, scare them away, scare them to death. Even if we are just a fox, we have to pretend to be natural. So you can use money to hit him for a few months. (Computer sales also have off-season and peak-season. May Day, National Day, and Spring Festival are the hottest sales. It is recommended to bid on Baidu during these months.)

Feng Chao from Dongguan wants to make one point: Although SEM should not be put first in promotion when doing online marketing, if it can create more benefits for the company after rigorous data analysis and market evaluation, why not do it?