Soul advertising, Soul advertising billing model

Soul is a new generation social APP whose audience is mainly those born after 1995 and 2000. It not only has large traffic but also new traffic. It has over 100 million users, including more than 60 million Generation Z users. Moreover, the population tends to be young with strong consumption capacity and intention. Therefore, it is still in the early stages of commercialization, and the effects of investing in e-commerce, education, games and other industries are very good.

SOUL platform crowd analysis:

Soul male to female ratio: 4.5:5.5

Age: 80% of users are between 18 and 30 years old

Regional release: Nearly 50% of users are in first- and second-tier cities, with young and high-spending characteristics.

Soul integrates the advantages of other platforms and develops an information flow advertising system suitable for Soul. Soul's information flow will be presented on Soul's mobile terminal in the form of pictures and texts. Advertisements are charged on a click-by-click basis, using a bidding model. The actual click price is calculated based on the user's actual bid. The SOUL advertising platform is a programmatic advertising purchasing and delivery platform that supports users to independently place and manage advertisements with flexible rates. Users can instantly control and adjust advertisements based on the effectiveness of the advertisements to obtain a better return on investment.

Since it is information flow advertising, we must talk about the issue of dimensional targeting. SOUL information flow advertising has only been around for a short time, so compared to mature information flow advertising platforms such as Weibo and Toutiao, it is definitely simpler, but it has everything it should have.

1. How to place Soul ads

1. Open an account: Before placing advertisements, we must first open a Soul advertising account. After opening, there will be a Soul advertising background.

2. Prepare creative advertising materials: Soul ads come in different forms, and we need to provide different advertising materials based on the different placements of the ads. These may be in the form of large images, small images, videos, or graphics and texts, etc.

3. Set up the background: Soul advertising background can support targeted investment. The region can be targeted to the prefecture-level city, it can distinguish the operating system, support WiFi targeting, and there are 19 major categories of interest tags in total. We need to select these labels based on the characteristics of the target group to ensure that the advertisements reach the target audience accurately.

2. Soul Advertising Charging Model

1. Bidding model: CPC, pay per click

2. Dimensional orientation:

Crowd targeting: name, age.

Geographical targeting: core cities, key cities, other provinces and cities, and overseas are available.

Scene orientation: 1OS/Android, WIFV/non-WIFI

Industry and interest targeting: You can choose to segment the preferred groups in the industry and interest keywords. You can see the detailed segmentation in the preferred industry selection.

3. Display forms of advertising in SOUL APP

At present, all major mainstream traffic platforms have advertising resources for information flow ads. Soul information flow ads select high-quality resource positions on the square recommendation page flow, based on young user groups with diverse interests, while maintaining a good user experience, helping advertisers reach high-quality advertising audiences and interest circles. The display forms are small information flow graph, large information flow graph, and four information flow graphs.

4. How to open an account for Soul advertising? Can I open an official account?

Answer first, no! Soul does not undertake the promotion business itself, but directly gives the authority to the agent service. This is actually beneficial to merchants because as professional agents, they can provide operation services such as promotion account opening, material production, and promotion delivery optimization.

To place soul advertisements, please contact Qinggua Media official