A guide to setting up a GuangDianTong information flow account!

How to choose from so many slots? How can we achieve the best results? Let’s share below: GuangDianTong channel characteristics and GuangDianTong advertising delivery process .

Guangdiantong Channel Features

Tencent Guangdiantong has many advertising products, including: Moments, official accounts, mini-programs, Tencent News, Tiantian Kuaibao, QQ client, QQ space, browser, etc. However, it should be noted that although Guangdiantong can deliver ads to public accounts, it cannot deliver ads with the conversion goal of attracting attention from public accounts. It can only deliver ads that are carried on web pages.

Guangdiantong bidding method selection: oCPM, OCPC, automatic bidding

Guangdiantong advertising advantages: No. 1 social application ranking, wide coverage, high daily activity, high user stickiness, suitable for brand promotion, and a wide audience of young people

Disadvantages of Guangdiantong advertising: multiple platforms, wide audience, difficult to be accurate, and many fake ads (especially ads from Youlianghui)

Guangdiantong advertising suggestions: education, novels, games, credit, light industrial products, etc.

Guangdiantong backend construction practice

Generally speaking, setting up a GuangDianTong account is relatively simple. Now let me tell you about some related settings. Only when the early settings are done well can the later effects be good, so the account setting link is very important.

Guangdiantong Advertising——New Plan

There are two main choices for [Plan Type] : "Display Advertising" and "Search Advertising". "Display ads" are equivalent to information flow ads, and "search ads" are searches, but Guangdiantong ads are rarely searched, almost never.

[Target of Delivery] The more commonly used ones are "Collecting sales leads" and "Web page promotion", so we take "Collecting sales leads" as an example. If you are delivering to the second-tier e-commerce, you can deliver "Product promotion".

【Delivery method】 Select "Standard delivery"

[Planned daily budget] This is a budget for the promotion plan, so you can leave it blank for now.

Guangdiantong Advertising——Advertising Placement

[Automatic placement] cannot place advertisements in Moments and official account mini-programs. It will only choose placements such as Tencent platform, content media, and Youlianghui.

[Position selection] It is mainly divided into WeChat placement and Tencent platform placement. It is recommended to use separate accounts to place advertisements in the Moments placement.

Because there are many GuangDianTong apps, there are more choices of placements. If you want to place ads in your circle of friends, you can choose these two. However, the more popular option for GuangDianTong ads is "Tencent Platform and Content Media." To see what advertising formats are available in each placement, you can click on the left and see the corresponding ad style and placement on the right.

Guangdiantong Advertising——Targeted Method

There are many ways to target GuangDianTong. You can choose according to your product audience and actual needs.

New accounts can choose to customize "Roca Orientation"

Behavior: Select users who have specific behaviors in specific scenarios. Add as many industry-related words as possible.

Interest: Select users who have a long-term interest in a certain type of thing, and add dozens of behavioral words with the best intentions. Generally, there are 50 to 60, and no more than 100.

Intention: Select users who are interested in a certain type of product or service and are likely to make a purchase, more for second-class e-commerce products

The relationship between the three: the union of the three orientations of behavior, interest, and intention

Custom Crowd Pack

If the quality of back-end payment is relatively poor, you can package it and target high and middle-income consumers, and exclude low-income consumers.

However, after using the custom population package, behavioral interest targeting is no longer performed. The exclusion package can be used together with Roca targeting.

Do you want to enable [Automatic Volume Expansion]?

"Automatic expansion" is used when the original advertising traffic level decreases, and the account has not increased in volume. A new plan can be directly started.

Guangdiantong advertising - scheduling and bidding

[Delivery schedule] The so-called schedule refers to the time period for GuangDianTong advertising delivery, that is, whether to choose long-term delivery or delivery within a certain date range, and whether the delivery time is all day or in a specific time period.

[Bidding method] GuangDianTong's bidding methods include OCPM and OCPC, and most people choose OCPM.

[Conversion Goal] There are many types of GuangDianTong optimization goals, which can be set according to the conversion goal.

[Bidding type] Automatic bidding is rarely used

Bidding strategy

In the early stage, new accounts should run stably to get volume. If they cannot get volume or the traffic of old ads decreases, they can be modified to prioritize volume. If they really cannot get volume, then modify the bid. If you must use the one-click start function, set the budget to bid*10 at most*20.

Guangdiantong Advertising——Creative Settings

There are many creative forms in Guangdiantong, but they can be roughly divided into two types: pictures and videos. Large horizontal pictures and horizontal videos have better effects, so when you don’t know how to choose at the beginning, you can focus on these two.

When uploading materials, due to different styles, you need to prepare and upload materials according to the system requirements.

After choosing a creative style, it’s time to work on titles and subtitles.

There are word requirements for titles and subheadings. It doesn’t matter if you don’t know how to write. There are copywriting assistants and dynamic word packages later. These information flow platforms such as Baidu and Toutiao also have them.

There are also additional creative options, such as adding a phone number, form, or consultation.

Guangdiantong advertising - landing page

The last step is to set the landing page. Generally, choose Custom and Path. Customization is your own link, and Qiji is a website building tool for the Guangdiantong platform. Similar to Qiji are Jimuyu for Baidu information flow and Orange website building for Toutiao information flow.

After selecting the page, name the idea and submit it.

Note: Creatives can be previewed and tested before submission.

The above is the GuangDianTong advertising delivery process and the settings of each link. During the GuangDianTong advertising delivery process, you must pay attention to the detailed settings and master the details to achieve better results in the later stage.

Author: New List

Source: New List