The secrets of how to attract traffic from Douyin’s matrix account

There are many ways to do marketing on Douyin, among which the matrix account method is simply a traffic harvester.

When I was sharing cases, I also kept emphasizing the importance of matrix accounts. Many well-known sickles on TikTok are also using matrix accounts.

So what exactly is the matrix number, does the matrix number have any effect, and how should the matrix number be played? I believe that some fans don’t know much about this.

So today I will quickly talk to you about some basic content about matrix accounts in a bullet point manner. I hope you can also master this screen-dominating traffic method.

01What is the matrix number?

The matrix account creates multiple accounts and updates and publishes a large number of videos to gain enough exposure for its products or services to meet its sales, service and other transaction needs.

02What are the benefits of matrix number?

1. From the brand perspective

It can strengthen user trust. Whether you are searching for a well-known brand like Xiaomi or a newly emerging internet celebrity brand, when there are more than a dozen certified accounts on Douyin, users' doubts will be reduced a lot.

It’s just like when we promoted our products in the past, users liked to search for our products on official accounts and apps.

2. From the perspective of traffic acquisition

The difference in exposure between one account and 10 or even 20 accounts is exponential.

The most typical case before was Fan Deng Reading Club. An agent was registered in each city, and there were hundreds of accounts editing and publishing his works to sell reading cards.

3. Consider the risk

This is a situation of pros and cons. If there are major violations, all accounts registered by the relevant entities will be cleared.

Of course, if the order number is in ordinary violation, other accounts can still publish and make money normally.

03 Matrix Number Type

Remember that matrix numbers do not have to be under the same organization or have the same name to be called a matrix number. We can divide them into at least three types of matrix numbers.

1. Same name and same field

There are hundreds of accounts on Douyin that share Chinese studies related to Zeng Shiqiang, such as Zeng Shiqiang Chinese Studies Culture, Zeng Shiqiang Chinese Studies Essence, Zeng Shiqiang Chinese Studies Wisdom, etc.

2. Same field with different names

Although they are all selling Chinese studies books, some are called Chinese Studies Self-cultivation, Chinese Studies Lectures, Ancient Sages and Sages, Classical Wisdom, I Ching Thinking, etc., but it is very likely that they are all done by one person or one organization.

3. Products from the same organization

For example, Xiaomi, Xiaomi ecosystem, Xiaomi smart home, Xiaomi official flagship store, etc.

There are also some well-known internet celebrities on Douyin who appear as family teams, such as Hongtuo Intelligence, Xia Hu Family, etc.

There are also some family comedy accounts that, in addition to the main account, also have accounts of parents, sisters, couples and even children that appear in the drama registered at the same time to attract fans.

04 Matrix number parent/sister mode

1. Brother Mode

It can be called a clone model or a product model. For example, if you make a Chinese culture product number and the effect is good, you can make ten or twenty of them in batches.

Another example is the division by product, such as Xiaomi bracelet, Xiaomi watch, Xiaomi TV, Xiaomi mobile phone and other accounts.

If you are doing business without source of goods, you can also sell clothing, food, books, etc.

2. Parent-child mode

Only with A can B, C, and D exist. For example, making friends is the most typical parent-child model.

In addition to Luo Yonghao's comprehensive live broadcast room covering all categories, there are also accounts for series such as wine, clothing, and beauty.

Another example is the Xia Hu Shi Jia that the village chief just mentioned. After the boss became famous, the boss’s daughter, son, assistant, security guard, production line girl, etc. in the video, who are popular and have the ability to sell goods, all opened accounts to sell goods.

Of course, the main account will direct traffic to these small accounts, and these characters will appear whether it is live broadcast or video shooting, thus realizing the circulation of traffic.

05 Matrix number test function

The most important function of the matrix account is testing. I don’t know if you have seen some film and television drama commentary accounts.

You often see excerpts from some movies or TV series, but they are usually only for one or two episodes, or repeated for three or four episodes. We usually call it - one cut.

Of course, there are also some accounts that share good things. When you click on them, the content is a mess, but some of them have astonishingly high views and sales.

These accounts are some accounts in the matrix that serve as testing accounts , for example, if you want to sell a mobile phone holder.

It is not clear which style type will have a large volume, so you can first use a few accounts to send them out and test the effect.

If it is feasible, then the other main accounts can shoot in this style, and then cooperate with the investment to increase output.

The same goes for some film and television drama commentary accounts. They don’t know whether the content they want to edit will be popular, so they first edit a few clips and post them on other accounts to test the waters.

06 Matrix Account Monetization Model

1. Make money from traffic

For example, movie commentary accounts and couples accounts, every additional account with content played means additional revenue.

There are bloggers online who specialize in editing overseas Texas Hold'em matches. There are four or five accounts, and each video has more than 100,000 views.

2. Earn money from bringing goods

If one Chinese studies account sells 10 books a day, ten accounts could sell 100 books.

3. Earn money from private domains

Remember that I have shared wallpaper accounts, avatar accounts and the like before? The exposure of the matrix account will eventually direct traffic to the WeChat private domain for monetization related to communities, courses, services, etc.

07 Matrix number has a threshold

Although matrix numbers have many advantages, they still have operational thresholds.

It is not as simple as registering an extra account. There are also many processes involved such as content creation and account creation.

First, newbies should spend time to create an account.

Secondly, the matrix number also costs money, such as mobile phone equipment, store deposits, traffic investment, etc.

Thirdly, many people may only be able to update one account a day. If they operate three or four accounts at the same time, the requirements for content creation are extremely high.

Fourthly, if you really want to create a matrix account, it is recommended to start with a simple business. For example, the content creation of a book list account is relatively simple.

08Traditional businesses can also be operated as matrix numbers

Matrix accounts are not exclusive to Internet businesses. On the contrary, many traditional offline businesses have natural advantages in using matrix accounts.

Taking local real estate and car sales as an example, there is one Douyin for every salesperson, and there are several in one company.

Especially for companies in fourth- and fifth-tier cities, even if they only have two accounts for publishing and live broadcasting, the exposure effect in the same city is already excellent.

Of course, some companies may feel that forcing employees to post on TikTok is not appropriate. In that case, they can change their thinking and give rewards directly.

As long as you open a Douyin account and publish works, you will be evaluated based on dimensions such as likes, number of posts, number of fans, and traffic. There will be no punishment, only rewards. The better you do, the more rewards you will get.

The company provides equipment, venues, personnel, training and other related support, and has a good promotion effect on wedding, hotel, catering, car rental, beauty, clothing, home appliances and other businesses.

If you are a business owner, you might as well give it a try.

09 The Matrix is ​​back from the dead

Not every matrix number can have continuous traffic and orders. Every matrix number has its own mission or life cycle.

So what should we do with these numbers? Of course I cancelled it directly!

Let me share with you how we create a book list matrix account. We have created more than 50 accounts to sell a Chinese classics book, and have been updating it continuously for two years. Later on, the sales effect became worse and worse.

what to do?

Simply cancel all accounts that do not place orders or place few orders, and then create new names.

Modify the previously edited content and publish it again.

That’s why you can still see content you saw a year or two ago.

Everyone should just think about it logically. For example, a video of making scrambled eggs with tomatoes was shot in 2018, and I shoot it again in 2022. Which one do you think Douyin will recommend first?

If you understand this principle clearly, you will understand the logic behind the account revival strategy.