9 commonly used title routines for short videos, please keep them!

With the advent of the Internet age and the popularization of smart phones among the masses, the new media era has also arrived, and traditional media such as newspapers, radio, etc. have gradually retreated to the second line.

The advent of the new media era has also made information spread faster than before. Compared with previous information dissemination, the overwhelming information protection allows short videos to reach people's eyes and hearts in a shorter time and more quickly. This is also one of the reasons for the rapid development of short videos in this fast-paced era. According to the latest data research, the average annual growth rate of short videos has reached 400% between 2015 and 2020. In the future, with the development of 5G technology, short videos will occupy a larger market share.

In other words, we are now in an era of rapid development of short videos. Everyone wants to get a piece of the short video dividend, and is eager to create popular short videos.

But do you know that for a high-quality short video, in addition to paying attention to content and operation, the title of the short video is also very important! Like the title of a picture or text, the title of a short video is the first window to display the video. The title largely determines whether the user is interested in your video and whether they will open your video. In addition, a good short video title can also guide viewers to like, comment and forward the video, thereby increasing the interaction of the video. Here comes the data!

Since the title of a short video is so important, how can you write a high-quality and eye-catching title? Today, the editor has summarized 10 tips for writing popular short video titles , hoping to help you create a hit video.

9 common title routines for short videos , please keep them:

1. Use hotspots

The so-called hot spots are things that are widely discussed in society during a certain period of time. Because everyone is paying attention to them, they bring natural traffic and can directly attract people's attention.

For example: "What are the celebrities who live in XX doing recently?"

The video title, based on the recent hot topics of Shanghai epidemic and Shanghai celebrities, brought its own traffic, aroused everyone's curiosity to know the dynamics of Shanghai celebrities during the epidemic, and sparked heated discussions.

2. Ask questions

This type of title can always hit the user's pain points directly, give the pain points of various groups in society, stimulate the user's interest, and thus guide the user to click to watch. Titles that hit the pain points directly are also more likely to arouse discussion.

For example: "XXXX million people will be single. How much pressure will the post-00s feel to get married?"

The video title uses the keyword "post-00s" to capture the precise users - those born after 2000. If you were born after 2000, you would inevitably think about the current social situation and the pressure you will face in getting married in the future, thus sparking heated discussions on this topic.

3. Problem Solving

This type of title can be used to describe certain problems that you often encounter, or relatively hot issues, and provide solutions in the video.

For example : How to quickly become popular, this is the essence

This type of title directly gives the answers people want to know, attracting people who are interested in such issues to watch and get the answers from them.

4. Emotional resonance

This type of title mainly describes the characteristics of human nature and tells stories about things that everyone has experienced, allowing users to feel emotional resonance from the bottom of their hearts.

For example: "Real shot of the Spring Festival in 1996, how old were you that year?"

Such emotional and resonant video titles can easily trigger thoughts and memories among users born in the 1990s and 1980s, thereby triggering clicks and discussions among users.

5. Rapid Implementation

This type of title is mainly for users to see valuable things that can quickly improve a certain skill. It is often suitable for grass-roots, practical, and knowledge sharing videos.

For example: "Easily get the spotlight feeling of female stars when taking photos"

Words like "easy to get" are often used in such titles, and such titles can allow users to see the most valuable information.

6. Exclusive revelations

This type of video is mainly about problems that you want to solve in your daily life but don’t know how to solve. This exclusive way of revealing secrets is used to attract users to watch the issues they care about.

This type of title is very suitable for short video content for sharing content, knowledge, and secret recipes.

For example: "The secrets of classic magic are revealed. It turns out that I have been deceived for so many years"

This title takes advantage of the magic tricks that people want to know and whets the user's appetite, making them want to click.

7. Awaken Emotions

This type of title mainly contains some emotional emotions, such as: "heartwarming", "tearful", "heartbreaking", "insight" and other words. If this type of title is used well and combined with a video, it can effectively awaken and touch the user's emotions. When the emotions are touched, they will naturally express their thoughts. It is mostly suitable for emotional, musical, and positive energy videos.

For example: "XX walked ten miles along the mountain road carrying apples just to express the most simple gratitude. I couldn't help crying when I saw the end..."

This type of title uses sincere and simple words to touch users' emotions, and receives a high number of clicks and discussions.

8. Arouse curiosity

This type of title aims to create scarcity and rarity, which can arouse users' strong curiosity of "never seen" or "never heard" before. The title is half-spoken and half-hidden, so as to make users want to "find out what is going on" and attract users to click.

For example: “ What is it like to study medicine? ”

This type of title can arouse users' strong sense of curiosity and easily make users curious about "what's going on?", thereby achieving the purpose of watching.

9. List the numbers

Numerical titles are relatively common but have always been effective. They always give people a sense of intuition and clear logic, and can bring a stronger sense of impact to users. When numbers are used in the titles of short videos, they can have an unexpected dissemination effect.

For example: " How much can I earn in a year if I put 10 million yuan in a bank? "

Digital titles are mostly used for scarcity effects. 1000w is a very unusual number in real life. When such unusual numbers are used in short video titles, they can bring a strong impact to users and attract users to watch and comment.

Summarize

With the arrival of the new media era, the interactive function of the Internet has been fully utilized. New media has the advantages of rich resources, high participation, and timeliness. In this fast-paced society, a key factor that leads more people to watch short videos is the title. If you want your video to attract attention at first sight, the title of the short video must be recognizable, highly contagious, and memorable.

I hope that the short video title routines I shared today can help you in the publication and promotion of short videos. I also hope that you can learn to integrate and apply them flexibly, because these routines can also be applied to the titles of other new media content!