Kuaishou short video advertising platform gameplay + case introduction!

Product and event details display: product details pictures (use animated pictures appropriately)

Form: Name + Contact Information + Address + Payment Method (Cash on Delivery) + Form Submit Button

Bottom floating navigation: purchase button + other purchase methods + customer service

Product ads need to have bottom floating navigation

It is not advisable to add too many products, which will result in the form submission button not being visible on the first screen, and some products are not included in the video. The default product option must be the product promoted in the video

CPM: cost per mille, the cost of the previous display, that is, pay by display

CPC: cost per click, cost per click, that is, pay by click

oCPC: optimized cost per click, target conversion cost, pay per click

eCPC: Estimated cost per click, average click cost, pay per click

Provides different target options such as exposures, clicks, behavioral clicks, download completions (exclusive for Android download advertisers), and activations (exclusive for advertisers who send back activation data) as optimization targets.

1. Confirm whether your industry is consistent with the customers of Kuaishou users

When we decide to place Kuaishou ads, we need to first determine whether our company’s products are suitable for Kuaishou users.

2. Plan each aspect of advertising

This includes analyzing advertising materials, landing pages, customer service, page details, etc. Only by unifying these items can better advertising effects be achieved.

1. The above prohibited products shall not appear

2. Promotional content should be true, clear and understandable, and should not use exaggerated or untrue promotional descriptions

3. Products suspected of being high-end imitations must be trademarked products, and trademark certification or authorization must be provided. The corresponding trademark of the product must be reflected on the product in the material or landing page, and the promoted product must be consistent with the scope of the registered trademark license.

4. If it involves patented products or patented methods, the patent number or patent type must be indicated

5. If the promotional content, product copy or landing page description involves the origin, material, function, etc., it is necessary to provide the corresponding import and export certificates and corresponding product quality inspection certificates and other qualifications of the product, and describe them in detail on the landing page.

6. For content that affects user purchasing behavior, such as sales data, product parameters, and citation content, corresponding data authenticity documents must be provided. The cited data must indicate the source of the citation. If there is an applicable scope and validity period, the applicable scope and validity period should be clearly stated.

7. Limited-time events must indicate the duration of the event in the materials and describe the event in detail on the landing page

8. Gifts: The specific content of the gifts must be clearly stated in the materials or landing pages; the value of the gifts must not be higher than the value of the goods being sold; products that are prohibited from access to the platform or prohibited from promotion by law, such as health products, medicines, and tobacco, must not be involved; if the gifts involve special qualifications, the corresponding qualification certificates or authorization documents must be submitted

9. You cannot use a price that is significantly lower than the average market price for similar products to promote and sell products.

10. Do not disparage the products or services of other operators or third parties

11. Do not imitate Taobao Wangwang screenshots or other content that may mislead users

12. Screenshots of comments from other platforms or channels such as WeChat, QQ, etc. are not allowed

13. Static or dynamic (such as scrolling bars) purchase records are not allowed