China Mobile APP Advertising Fraud Analysis Report

PC is disappearing from our daily life scenes at a speed that surprises us. We should forget all the experience and data accumulated on the PC platform and use a new perspective to deal with the various challenges of built-in advertising in mobile applications, especially the challenges brought to advertisers by APP cheating.

This report was jointly written by Sizmek China, a leading company in multi-field advertising technology, which provides international perspectives, methodologies and best practices, combined with research data from RTBAsia , a leading advertising anti-fraud technology company in Asia, and case support from Shunfei Technology, a leading marketing technology company in China. We hope that this will draw enough attention from the marketing community to the cheating issues in mobile APP advertising, making mobile marketing strategies more competitive.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article is @RTBChina and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map