"I won't accept any gifts this year, but if I do, I'll accept Nootropics." "Charge for five minutes and talk for two hours." Why do these phrases linger in your mind for a long time? It’s because of brainwashing! So how are these brainwashing texts produced? Through long-term observation and analysis, I roughly divide them into several categories.

What is brainwash copywriting ?

It's the copy that keeps lingering in your mind. I can’t forget the first time I saw you.

Let’s first take a look at the advertising copy that has brainwashed us over the years. Here are 30 classic brainwashing copywritings collected, welcome to add to them.

●I won’t accept any gifts this year, and if I do, it’ll be Melatonin.

●This is your Extra.

●You are my Yolemei.

●Charge for five minutes and talk for two hours.

●Too pretty to look talented.

●If you want good skin, use Dabao morning and night.

●Your energy is beyond your imagination.

●We are just nature's porters.

●JUST DO IT.

●Don’t follow the beaten path.

●I won’t tell ordinary people.

●Once you come here, you are a Shenzhener.

●Start garbage classification from me.

●Fresh Green Arrow is right beside you.

●Which excavator school is the best? Lanxiang is the best choice in Shandong, China

●Not all milk is called Truensu.

●A belt that is better than cowhide.

●If it tastes good, eat more.

●Chocolate and music go better together on rainy days.

●Diamonds are forever.

●If one person gets onychomycosis, it can infect two others.

●If you look at me again, I will eat you.

●Click on the part where you don’t understand.

●Fuyanjie, wash more healthily

●Haodi is really good, and it is really good when everyone is good.

●The first step to genius: Peaches diapers.

●When you are hungry, don’t call mom, call Ele.me instead.

●L'Oréal Paris, you deserve it.

To sum up, let’s analyze the characteristics of these brainwashing copywriting. In fact, it is not difficult to find that they are very distinctive and follow certain rules. Through long-term observation and analysis, I roughly divide them into the following categories.

1. The brand name is the slogan.

Using your own brand name as a slogan can not only deepen brand memory, but also make the slogan more creative. The more direct the text, the more magical it is. Because it is highly memorable.

If it tastes better, eat more.

When you are hungry, don’t call mom, call Ele.me instead.

Here is also Taiwan’s “Drink more water”, drink more water if you have nothing to do. There is also an Absolut vodka, which is absolutely delicious, absolutely powerful, and absolutely tasteful.

2. It can be sung.

Not shouted, but sung. The slogan of Wrigley's chewing gum is sung to the beat. People are extremely sensitive to rhythm and have muscle memory. If you don’t believe it, sing this slogan.

Fresh Green Arrow is right beside you.

Life is better with McDonald's.

Wash, wash and take a bath, baby needs golden water.

No matter where you are, I can find you with just one phone call. Hello~

Many advertisements are now beginning to adopt this routine, using copywriting to compose a little tune. Dancing and singing are common in beverage and food brands.

3. Very rhyming.

Rhyme works wonders. It is also to make the text sound more appealing and smoother. Our poetry pays special attention to rhythm. It's no problem for you to memorize 300 Tang poems, but if you don't have the rhythm, try memorizing an article in vernacular Chinese.

Diamonds are forever.

The first step to genius, Peaches diapers.

If you want good skin, use Dabao morning and night.

Like most lyrics, it rhymes all the time. If you want a good joke, rhyme is a must. Love is always there no matter how far we are. Can you please touch my thigh? It can't stop tonight on the Chinese Valentine's Day. Right, it's easy for you to remember these.

4. The name is highly replaceable.

When everyone starts talking about and making fun of it, your slogan is destined to be extraordinary. Why do people make fun of it? Because it can be interactive and adapted, it's fun. The names in advertising slogans are highly replaceable, and changing a name adds more fun. When the name is interchangeable, the slogan becomes a sentence pattern. For example—If you want to know which company is the best, China _____ will look for _____. On rainy days, _____ and _____ are more suitable.

Chocolate and music go better together on rainy days.

Five minutes of charging, two hours of talk time.

If you want to know the best excavator school, go to Lanxiang in Shandong, China.

Do you know how important an underscore is? It is no exaggeration to say that it is worth a fortune. Because this opens up a gap for interaction and everyone can play together, I don’t know how much communication costs can be saved.

5. Talk about a phenomenon.

The advantage of phenomena is that they can explain many things. In other words, this slogan can be used in many places. When your ingredients are purely natural, when plagiarism occurs, you can use the phrase "We are just nature's porters." In other words, this slogan speaks for you.

When you join a pyramid scheme, when you are washing your feet, when your manuscripts are being washed, you may suddenly hear the words "washing is healthier".

Fuyanjie, wash more for a healthier you.

You have more power than you can imagine.

L'Oréal Paris, you deserve it.

We are just nature's porters.

The magic comes from the fact that it can be used in multiple life scenarios. When the memory point is triggered, the slogan comes to your lips.

6. Repeated text.

When the same word appears multiple times in a sentence, it is equivalent to you hearing the sentence twice. Slogans with repeated words are like repeating them in your ears. To give a simple example, I am me, and I have a sense of left and right channels.

A belt that is better than cowhide.

I won’t accept any gifts this year, and if I do, it’ll be Melatonin.

Another typical example is the iPhone copy translated into Chinese by Apple. The only difference is that everything is different. Bigger than bigger. The gifts that make mom happy are opened again and again.

But I have to point out that this is a word game . For example, be serious, really laugh, and laugh out loud. The brainwashing copy of Melatonin also used the method of being extremely truthful. The end of the previous sentence is the beginning of the next sentence.

7. Emotional.

An emotional sentence, it seems as if there is a person standing in front of it at that moment. He said something meaningful to you, and you took it to heart. Then, you use this sentence to influence the next person. For example, Metersbonwe does not follow the beaten path. When your friend quits his high-paying job and decides to start his own business , you encourage him by saying, "Life should be unconventional." How fitting this is in the context.

Don't take the beaten path.

JUST DO IT.

Once you come here, you are a Shenzhener.

L'Oréal Paris, you deserve it.

Slogans that convey emotion and attitude will make you understand the truth they convey at certain moments. There will always be a moment when your emotions, mood and attitude go hand in hand with it. At that time, the slogan was shouted out.

8. It’s inherently interesting.

Some copywriting has a natural sense of humor. When things are particularly pretentious and annoying, you will feel inexplicably happy. You are my Youlemei, what a loving statement. This is your Extra, and it has become a flirtatious opening line.

This is your Extra.

You are my Yolemei.

Let’s start garbage classification from me.

It must be said. Let’s start garbage classification from me. In fact, it is a very simple and direct slogan, but suddenly it has a hidden humor. Let’s start sorting garbage from myself (this garbage). What a profound realization this is, and so beautifully written.

If your copywriting wants to achieve a brainwashing effect, you should always have the above characteristics. At least you have to take one.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @Black Little Finger Compiled and published by (APP Top Promotion), please indicate the author information and source when reprinting!