Lighthouse SEO Training: What optimizations should be made to the website domain name for corporate website promotion?

The user's first impression of a website is the website's title, and the second is the website's URL. It can be seen that this is also very important, especially for corporate website promotion. Failure to optimize the domain name is also fatal. For professional optimization, this must undoubtedly be done well. This is also a very basic part. So what exactly do we need to do? Dongguan SEO Feng Chao

What optimizations should be done on the website domain name for corporate website promotion

1. Preparatory stage:

1. When choosing a domain name, you must pay special attention to whether the domain name you choose has any bad history. Once you find any bad situation, you should choose another domain name.

2. When purchasing a domain name, choose a domain name that includes the keywords of your website. Under certain circumstances, this will increase the relevance between the domain name and the website, and have a significant positive effect on search engine rankings. Of course, if the keywords are in Chinese, don't force it.

3. Keep the domain name as short as possible. Of course, this will have little effect on search engine crawling, but it will be very convenient for users. From the user experience perspective, it is very helpful for user memory.

2. Domain name operation part

1. Determine your primary domain name, that is, whether it has www or not. This requires us to do a good job of 301 redirection of the website. In addition, we should also make links with www in the internal links and external links of the site. Related reading: 3 new ideas for Baidu SEO optimization ranking

2. A lot of data shows that static domain name ranking is better than dynamic domain name ranking, and the former is relatively more conducive to optimization.

3. It is recommended to use definite addresses for URLs within the site. This will not only increase the density of URLs within the site, but also allow search engines to understand the location of this page more deeply, and will not cause many link errors due to some of your own operations.

Regarding some very important operational details in the process of website optimization and domain name optimization, if any of the above points are not done well, it may have a very adverse impact on the optimization effect of the website.