What does "starting with an egg" mean? This is called native advertising!

When doing information flow advertising , the most common high-frequency word we hear is:

"Native"

Not to mention what is native.

Let’s first take a look at a super original and creative piece that is obviously not an advertisement but has become popular all over the country! (Let’s call it creativity)

So, what exactly is native?

Baidu Encyclopedia explains it this way:

1. Value of content: Native advertising provides audiences with valuable and meaningful content, rather than simply advertising information. Instead, the information can provide users with information that satisfies their lifestyle.

2. Originality of content: The implantation and presentation of content should not destroy the harmony of the content itself, rather than being presented abruptly to grab consumers’ attention and destroy the harmony of the picture.

3. User initiative: Users enjoy reading, sharing and participating. Rather than simply "stop at me" advertising, it is an interactive sharing-based communication where every user can become a diffusion point.

can't read?

It doesn’t matter, we can interpret it like this:

“It doesn’t look like an advertisement, but it has a strong interactive and communication effect.”

Next, let’s go back to the “closure notice” at the beginning of the article and analyze why it is so popular.

Originality

My brother is fed up with it! Handwritten calligraphy in Lishu script!

When they were interviewed by Xinhua News Agency, the family of three was traveling in Beijing.

The boss said that business was usually good and many of the customers were old customers, so he was afraid that everyone would be confused after he closed the business, so he issued this notice.

In addition, the boss used to be a soldier and worked as a radio operator in the army. He also loves calligraphy, so he wrote this notice in official script.

Everyone in the country knows that your son was admitted to Tsinghua University!

In addition to notifying the closing time and reasons, the newspaper also told everyone that "my son went to Tsinghua University", and the words conveyed a sense of pride and joy to the readers.

User comments:

@hello丸子君: I feel happy for the boss and his family even through the screen~

@Shoe Quality Designer: Even the red paper exudes pride. My mood is so good that the words I wrote are floating!

What was originally a simple sentence of "tell each other" has been interpreted in various ways among netizens. Greatly enhanced sociality and secondary dissemination.

User comments:

@Mr Tang Siyun: The last sentence "please inform each other" does it mean to inform each other to close the business or to inform each other that their sons are going to Tsinghua University...

Do you get it?