I have an implementation plan that can make 100 million yuan. Are you willing to do it?

This article is suitable for: those who hope to achieve an annual income of 100 million through their own efforts rather than by chance, and those entrepreneurs who are willing to persist in achieving a goal for many years.

Salute to those who have dreams and are willing to take practical actions.

A few days ago (August 29), Wang Jianlin’s small goals flooded my circle of friends. I took a look and found that among the people who shared, none of them could earn 100 million. It is estimated that most of those who can earn 100 million are still focusing on their work, and may not find this a very surprising thing.

The truth is that I don’t have any friends who can earn 100 million…

But in fact, what Wang Dada said is very right. A young person who dreams of becoming the richest man should regard "making 100 million" as a small goal. After all, a fortune of 100 million may not even allow him to enter the door of the rich club.

As a person with a net worth of over 30 billion US dollars, Wang Dada, I am already very considerate of your feelings when I say that earning 100 million yuan is enough.

The pattern determines your life. For a young man who has set a goal of making 100 million yuan, his way of working and thinking must be different from that of most people.

Those with an annual salary of one million in Internet companies are generally at the second level in large group companies, which is the so-called director level.

An annual income of one million is just a drop in the bucket for rich people, but it is beyond the reach of 99% of people in business.

Those with an income of over 100 million are basically business owners or investors .

These people often enjoy huge compound interest effects. For example, Buffett's average annual investment return rate for 60 consecutive years was 26%: 1×(1+26%)^60=1052525.696. If the starting capital is only 10,000 yuan, and you can achieve an annualized rate of return of 26% for 60 consecutive years, then after 60 years you will be worth tens of billions!

For us, how do we start setting a goal of breaking down into 100 million?

The fastest way:

1. Find entrepreneurial opportunities quickly

2. The entrepreneurial project can gain the favor of capital parties

If these two conditions are met, I can say that very tough thing: I will make 100 million first!

First, let’s look at the current development trend. The overall pattern of the Internet is now very stable, so more opportunities are hidden between the Internet and traditional fields. Whoever can find this cross-border opportunity at this time will have the opportunity to further seize this opportunity.

How can we quickly and comprehensively understand a cross-border industry?

Step 1: Comprehensively understand the current situation and see the

From the spatial dimension: What types of companies/organizations are there in the industrial chain from upstream to downstream? Taking agriculture as an example, we start from the fields, then upstream to the fertilizer plants, and then downstream we need to see all the channels, restaurants, and end consumers.

So why watch the whole thing? It is a more ideal model to extract it from a more complete industrial chain.

Time dimension: For example, when referring to the United States, we need to see how their traditional industry developed step by step.

Part 2: Predict opportunities and look at thin

The three most indispensable parts of an industry are: the group that provides products and services, the group that upgrades products and services, and the consumer group for goods and services. Only by grasping at least one or two of these three core groups can you ensure that you are competitive enough. A dealer, for example, is not competitive because he does not possess any stable resources.

Find the core groups that lead the trends, explore investment opportunities, and how to accelerate their growth.

Step 3: Finding the path to get there

The order of priority is channel first, then product. For example, for mobile phones, the hardware must be laid out first, and then there can be download sites like App Store , so that people will be willing to experience it. The same goes for supermarkets. First there must be a supermarket, and then the goods can be located here and people will be willing to buy them.

The concentration of the Internet and oil is very high, but agriculture is a sufficiently decentralized market.

Generally, this low concentration is more suitable for entrepreneurs to participate in, while high concentration is more suitable for cooperation with the government and is not very suitable for a market economy.

Look at how many small organizational structures there are within these organizations, and see what each group is concerned about.

Step 4: Use some tools to obtain this information

1. IT Orange focuses on the company’s main model, core operating data and investment data.

2. Read relevant industry news through Huxiu and 36kr .

3. Find middle-level managers and former employees through Maimai. Generally, founders are reluctant to share the real situation, so they have to go to middle-level employees who are more willing to speak their mind.

4. For listed companies, you can usually find research reports from companies like Xueqiu, Futu NiuNiu, and Maibo Huijin.

5. Then there is the historical comparison between China and the United States, focusing on traditional industries, CNKI papers, and various research books and reports. Find the core process of development in other countries, etc.

6. Finding analysts in the secondary market is also a good way to obtain information. Although the research reports they write may not be suitable for entrepreneurs to find opportunities, if you find these people, they will give you a lot of information about local market conditions. To find this group of people, I usually use tools such as Maimai, WeChat groups , and LinkedIn.

How to judge whether a startup project is favored by investors?

Let’s first look at how investment institutions look for investment projects.

Investigation point 1: Market size

Now everyone knows that we should pay attention to segmented areas, but most media don’t say how detailed these segments are.

The Internet/consumer sector needs to be more than 100 billion (preferably with a net profit margin of more than 10%), and the trade-level sector needs to be more than 500 billion (with a net profit margin of more than 3%). They are only willing to invest resources when there is a possibility that the company will become worth tens of billions of dollars. I have received many BPs with field scales of 4 billion or 20 billion RMB. If investors see this data, they will basically lose interest.

Because such a small market cannot bring a very high rate of return. Therefore, there must be enough market for segmentation.

Inspection point 2: It must be in line with the trend of the next 5 to 10 years

This is easy to understand. In a market that is undergoing rapid changes, big opportunities are more likely to occur.

Inspection point 3: Take listed companies as reference

There is an opportunity for new listed companies to emerge in the industry, and the market value, transaction volume and profit margin of existing listed companies exceed those of most industries (indicating that this industry is easier to create profits), avoiding competition with the core business of existing listed companies.

Inspection point 4: Look at the development history of foreign countries

For example, when we look at agriculture, we will see how American agriculture has developed step by step, and China’s market development trajectory will roughly follow it.

Of course, when looking at the industry, we also need to pay attention to cultural differences. For example, the agricultural insurance industry in the United States has developed very well, but it may not be able to adapt to the local environment in China. The same is true for used cars in the United States. In the United States, 70% of people buy a used car as their first car, and the maintenance records of used cars can be checked and the data is very comprehensive, so people can feel at ease when buying a used car. However, in China, records are only available at mid- to high-end 4S stores, and the internet is not connected. This leads to concerns about safety if one cannot see the car on site, and also makes it difficult to expand the used car market across cities.

Inspection point 5: After finding this direction, it is time to judge the competing products.

If a competitor has already received Series B investment, it will be many years too late to invest in the Angel round now.

There is a big difference between competitors in the eyes of investors and competitors in the eyes of ordinary people.

As long as two companies are in the same field, they are competitors even if their models are completely different. That is, as long as the user base is a group, it can be a competing product.

For example, if we were to invest in a team 1 km from the campus, we would help them optimize their BP and list some competing products such as Wheat Commune. However, investors often use Qufenqi as a competing product.

Because the student market is not that big, it's only about 200 to 300 billion.

In the O2O industry, there can only be 2 or 3 companies with a market value of tens of billions.

Other examples include Didi Haopin Shuttle Bus, NetEase Kaola Haomitao, and Miaya Baby. This is the perspective from which investment institutions view competitors.

Are you ready to start setting a goal of making 100 million?

Don’t be in a hurry, first look at what an excellent team looks like in the eyes of investors.

Having said that, do you have a direction? There are plans, but in the end it all depends on who executes them best.

The core content of this article comes from [How to accumulate one year's cross-industry knowledge and connections in 15 days] by Teacher Zhang Lu in [Numa Online Chat].