What are the essential elements of high-quality creativity? On the importance of a high-quality creative idea in bidding promotion

What should we do if we encounter the above situation? The editor recommends that you quickly take a look at the bidding promotion ideas and optimize them.

Don’t underestimate creativity. A high-quality idea can have a significant impact on a bidding promotion account! So how important is high-quality creativity? How can we write high-quality creatives for bidding promotions? For this purpose, the editor has specifically analyzed thousands of high-conversion rate creative bidding promotions, and concluded that high-quality creative bidding promotions all have the following four elements! But before that, let's first understand the importance of high-quality creativity:

The importance of quality ideas

High-quality creatives have a great impact on the display of our bidding promotion. If the creative writing is not attractive, users will not click on your ads and will not be able to enter your website. The subsequent leads, transactions, conversions, and money-making of the bidding promotion will be out of the question. Therefore, the importance of high-quality creatives can be summarized into two points:

(1) High-quality creatives can bring more potential customers to bidding promotion websites;

(2) High-quality creatives can filter out invalid customers and improve the conversion rate in the later stages of bidding promotion

Note: Bidding to promote high-quality creatives cannot filter out invalid users 100%, but it can serve as a filtering effect, thereby improving the final conversion rate.

High-quality creativity requires essential elements

After understanding the importance of high-quality creative bidding, how can we write high-quality creative? To write high-quality creative, you need to meet the following 4 elements:

1. Insight into potential users’ psychology

"Short video marketing", "education and training", "economist registration time"... When users search for keywords, they must have some needs, they must have needs. Can your bidding promotion creative predict user needs in advance? And show and write them out in the creative, which will directly affect whether users will click on your bidding ads.

For example, when a user searches for “restaurant franchise”, “franchise” is not the purpose, the essence is to make money. When writing bidding promotion creatives, have you gone beyond the user's current goals and directly displayed his intermediate goals? For example, by highlighting "broad duration", "monthly profit of 300,000", "daily income of 60,000" in the bidding promotion creatives... to attract more users to click.

Tips for high-quality creatives: When users conduct keyword searches, they always have needs in mind, so after writing the creative, check whether there is a solution in the creative.

2. Keep it relative

Keywords related to creativity

Creative and landing page related

Landing page is relevant to the need

If any of these three relevances is not done well, the final effect of bidding promotion will definitely not be good. Keywords must be reflected in the creativity and cannot be separated from creativity; creative writing should not be too clickbait, and the creative content must have an effective reflection on the bidding promotion page; landing page and demand, continue to take "franchising" as an example, join some hot pot restaurants, join some beauty salons, etc., joining is not the ultimate goal of users. Ultimately, users hope to make money through joining and gain financial freedom, then on the bidding promotion page, you can highlight these points, such as "making money", "making money without doing anything", "earning over ten thousand a day without management"... To highlight these, the page must be related to the needs, that is, to have insight into the user's heart.

High-quality creative skills: Keywords must be relevant to your creativity, your creativity must be relevant to your page, and your page must be relevant to your needs. The three relevances are very, very important in bidding promotion.

3. Avoid exaggeration

On the Internet, building trust is always the first step

Although relevance must be ensured, the creative writing should not be too exaggerated, as users generally will not believe it if it is too exaggerated. Nowadays, users are very experienced on the Internet. Generally speaking, they will be wary of exaggerated bidding promotion ideas, so your ideas should not be too exaggerated, and the content of your page should not be too exaggerated either. The content of the page has only one purpose, which is to increase the visitor's sense of trust and let the visitor leave clues. This is the only purpose of the bidding promotion page.

High-quality creative skills: On the Internet, building trust is the first step, so when writing creatives, don’t be too clickbait, but make sure they can attract users to click and leave clues.

4. Discounts and offers

People generally don't want to lose the opportunity to get a bargain, and always like to get a bargain. This is a "commonality" of people. Does your bidding promotion creative reflect your discounts, offers, limited-time discounts...

High-quality creative skills: Potential customers of bidding promotions will always compare, so find ways to highlight product value and discounts through creative writing.

The above is all the content about high-quality creative bidding promotion today. It is recommended that you take it out and read it once before writing it, until you are familiar with the necessary elements of high-quality creative ideas. Finally, if you are:

01. Want to switch to bidding: Not satisfied with the current job and want to switch to bidding

02. Theory without practice: Understand the basic concepts of bidding promotion, but lack account operation experience

03. Tutorials but no guidance: I watched the bidding video, but no one guided me when I encountered problems.

04. Break through the bidding dilemma: After operating a bidding account for 1-2 years, I am still confused when facing problems