How to write a hit title that generates traffic?

How important is a good title?

David Ogilvy, the godfather of advertising, once said: “Four times more people read headlines than read content.”

When Xiaohongshu added the independent title option in 2019, it clearly reminded: "You will get more likes by filling in a title."

It can be seen from this that the title is an important option used by Xiaohongshu officials to identify content attributes, and it is also an important entry point for obtaining Xiaohongshu traffic.

In the Internet age where content is flooded, no matter how well the content is written, it will be useless without click-through rates. A hit title is king.

A wonderful title can help us gain more exposure and is a standard for attracting more readers to click.

So, how do you write a hit title that comes with your own traffic code? Today we will learn from the following five aspects.

In Xiaohongshu, keyword layout is conducive to the distribution and recommendation of the system, which will obtain more traffic. Adding keywords in the title allows readers to get the content we want to share at a glance.

Label or mention the readers' identities, such as age, sophisticated mother, worker, etc., so that they can identify themselves with the categories they belong to.

People are naturally interested in things that are related to themselves. When readers see the title for the first time and know that this note is related to them, they will click in.

Try to stimulate readers' emotions and create an experiential effect for them, such as adding emotional keywords such as "happy" and "excited" , and behavioral keywords such as "highly recommended" and "read N times" in the title.

Experiential learning is also a major focus of note-taking. Using our sensory and cognitive experiences, we create an atmosphere where participants enjoy a certain state and get immediate feedback. For example, the basic articles such as immersive work and immersive unboxing that were popular some time ago became a hit.

Directly hit the readers' pain points, such as "lose 13 pounds in 40 days", "win an offer from a big company", "the more you lose weight, the heavier you get" , etc. It will be more intuitive and attractive to directly present the results of the matter. This type of content mainly focuses on sharing experiences and practical skills.

Throw out a topic in the title to hit the questions in the readers' minds, let people who see it click in to view the content, and then leave a message in the comment area to actively interact with readers. Not only will the number of clicks be high, but the number of messages will also increase significantly.

Symbols can increase the recognition of the title and attract readers' attention.

"!" It feels like emphasis.

“?” can arouse the reader’s curiosity and make people unable to help but click in.

“……” There is a feeling that something is unfinished, which makes people want to know the follow-up.

Symbols such as “|”, “+” and emoji expressions will make readers want to read.

When readers have read too much text, it will be refreshing when a different pattern suddenly appears.

Being good at using punctuation marks will make the title clear and easy to understand, highlighting the key points while attracting readers to click.

Compared with words, numbers are more intuitive, more credible, and easier to remember. When readers see the title with numbers, they will know which aspects or methods can solve the problem they encounter.

In addition, numbers will make your notes more organized and your reading more efficient. It will be more convenient for readers to read.

Adding recent hot topics such as celebrities, famous schools, and stars to the title can bring popularity to the title and increase the click-through rate of the note.

For example, the recent "Boys and Girls Rush Forward" has been played with memes and gone viral on the entire internet, and the official account of Panpan Beverage created a feast of comparison on Xiaohongshu to "dig a hole for the chairman."

The title should be as colloquial and down-to-earth as possible, and use the first or second person more often to make the reader feel like a friend is sharing with them.

The above five points can be used as a reference when making titles. At the same time, don’t forget to limit the titles of notes published on Xiaohongshu to 20 words or less. A title that is too long will be folded and cannot be fully displayed, and a title that is too short will not be enough to express the highlights of the article. 16-18 characters is the best.

Finally, I wish our articles will become popular and we will gain more followers. Follow me and I will know everything you want to know!