How to design a high conversion landing page? Focus on these three aspects

Previously, the editor summarized 4 misunderstandings in the creative material planning of information flow advertisements (click to view the original text). Today, let’s take a look at what aspects should be paid attention to in the landing page design?

The design of the promotion plan should start from the product to meet the needs of users, take the promotion effect indicators as the core, comprehensively improve the page conversion ability, and have an effective and sound data system to facilitate the discovery and optimization of problems and their resolution.

The design of landing pages should focus on three aspects: solution content, page experience, and data tracking.

1. Contents of the Program

1. The first screen of the landing page must be highly relevant to the outer advertising creativity. The first screen should be concise, highlight the core selling points, and reduce the user's first screen bounce rate.

2. The landing page details should focus on the promotion content, display the information that the target users are most concerned about, and clarify which needs the promotion content can meet

3. The copy is clear, the key points are highlighted, and the main and secondary points are clearly distinguished, which makes it easy for users to read effective information. It is recommended to implement page details in a modular way.

4. The conversion window is set to induce users to convert information and improve user conversion rate

2. Page Experience

1. The landing page is recommended to be coordinated and unified with the outer creative design to meet user preferences

2. The page must open quickly to avoid a large number of users being lost due to slow page opening speed.

If the page opens too slowly, you need to check the server, website, code, and page load. For example, if there are too many or too large images on the page, resulting in excessive load and affecting the page opening speed.

3. The design of the conversion window is in line with user behavior habits, comprehensively improving user operation convenience and promoting user conversion. For example: the conversion window design is prominent, labor-saving, and does not interfere with users' effective reading; if the page is too long, a floating navigation bar at the bottom can be used to facilitate user browsing, etc.

3. Data Tracking

1. Page conversion data must be effectively obtained to ensure promotion effectiveness

2. The page conversion source must be traceable to the creative level to facilitate subsequent account analysis and optimize and reduce promotion costs

3. Real-time monitoring of page access data, etc., to facilitate the discovery of promotion problems, analysis and resolution of traffic issues, etc.

In summary, designing and producing high-quality landing pages can effectively carry out conversions and promote the completion of promotion goals.

Information flow advertising: http://www.iqingua.com/fuwu/

Source: Aichisem