The complete set of tricks to attract traffic to Douyin, pure practical stuff!

1. Let’s talk about Douyin’s recommendation mechanism first

When a video is released, Douyin will give about 300-500 recommendations to the new video in the early stage, and then judge the quality of the video based on the activity level of these recommended users, and then make a second wave of recommendations, and so on. The scale of each recommendation grows exponentially.

Therefore, as long as the video quality is good, the platform will automatically give it a traffic pool with 100,000 playbacks, 1 million playbacks, and so on. Each level is determined based on the performance of the video in the original traffic pool.

These performances include likes, follows, comments, reposts, etc. Based on these data performances, when a certain value is reached, the video will be pushed to the next larger traffic pool.

On the contrary, if the data decays, there will be fewer recommendations!

Therefore, the first 500 views are very important. The more users like, comment and forward the video, the more recommendations the video will receive.

Knowing the recommendation mechanism, some smart friends will use certain operations to deceive the machine's algorithm.

In fact, I think these do not play a role in improving recommendations, they only play a role in data optimization, and then let everyone follow suit and like and comment. So the core is that the content must be good, there is no need for any skills.

But for popular videos, it is actually necessary to brush them (don’t do it too much, otherwise your account will be easily blocked), because people don’t have much patience for videos with only single-digit likes, and they will easily fall into oblivion.

2. What should the audio content be?

For the ecological content of Douyin, currently building personal IP and making vertical original videos is the best way to attract traffic, and there is also huge room for monetization in the future.

Examples:

A friend of mine created an IP image of a skin care teacher. Not only are all the works he published original, but they are all related to skin care and acne treatment.

For example, he can publish some before-and-after comparison pictures of acne removal, some skin care knowledge, etc. Therefore, no matter whether each work can become a hit (tens of thousands to hundreds of thousands of recommendations), he can successfully attract some precise traffic (ranging from a few to a dozen).

Many people know that it is easy to increase followers on Douyin. Just post more popular, funny, and high-quality videos. But what about monetization?

Inaccurate traffic is worthless. It may seem that you have a lot of fans, but when you make a product, you will be shocked because the number of likes will be extremely low. At least in the circle, I haven't seen many people who can achieve great success with fan-sharing.

Anyone who has worked on Toutiao should know that the algorithm of Douyin is the same as that of Toutiao. The system will push the type of videos to users based on the type of videos they like to watch.

Therefore, here, it is strongly recommended that you focus on vertical segments and build personal IP to attract accurate traffic.

For example, share skin care experiences, maternity and baby knowledge, etc., make videos around the products, and combine the products and videos. As long as your video is well produced and has no obvious advertising traces, you don’t have to worry about accurate traffic.

3. Routines are all routines

▍Step 1) Register an account and how to maintain it

You can register an account with your mobile phone number, or you can log in with Toutiao, QQ, WeChat, or Weibo. By the way, if you plan to cash in by selling your account after gaining a lot of fans, then it is recommended that you log in with your QQ number, and then sell your QQ number after gaining a lot of fans. QQ numbers can be purchased on "Blue Fat Man QQ" (you need to maintain the account in the early stages).

If you register with your mobile phone number, it will be a bit troublesome to sell your account after you gain a lot of fans, because you may have to sell your mobile phone card together.

The trick to maintaining an account is to simulate real-life behavior in everything you do. Don’t put an advertising nickname and signature right away, and don’t post a large number of advertising videos right away. This will easily be identified by the system as excessive marketing, resulting in no recommendations.

Especially for new Douyin accounts, the works they publish now need to be reviewed. If you don’t maintain your account and directly publish advertising videos, you are asking for trouble.

The correct way to maintain an account is: don’t touch the information or publish the works first, just read the recommended and nearby works for a few days, during which time like and comment on other people’s works (normally with a comment like “old iron 666”), and then follow a few Douyin influencers.

Also, don't log in and out frequently, and don't change devices. If a Douyin account is blocked, it is the device that is blocked, not just the account.

This means that if your account is blocked, you will not be able to use TikTok on your device, no matter if you want to register with a different account or uninstall and reinstall it. Therefore, it is important to maintain a good account!

▍Step 2) Enrich your profile and build your personal IP

After maintaining the account for a period of time, you can start to build your personal IP. First, enrich your information. Nickname and signature are the key. The nickname can be based on your own product, just give it a pain point name.

For example, if you are selling weight loss products, you can write "Traditional Chinese medicine treats obesity problems" or "I am best at slimming down and shaping the body" and so on.

The member CPS of our Douyou group mentioned above sells acne-removing skin care products, so he took a nickname related to acne removal.

Don't write too many sensitive words in your signature. Just leave your WeChat ID. However, don't write WeChat or V信 directly. This conventional method has been overused, so the chances of being harmonious are very high. It is recommended to write "stomach" or "taste", and then add a love symbol.

It is recommended to increase the number of likes and fans, because having fans can show your strength. People want to buy your things after seeing your work, but because you don’t have any fans, they will definitely hesitate.

But if you have thousands of fans, people will subconsciously think that your thing should be good and will be willing to add you on WeChat to learn more about it.

▍Step 3) 0 difficulty 0 cost to make original video

After building a personal IP, what specific works should Douyin release to attract accurate traffic?

It’s actually very simple. Let me teach you a trick. For example, if your product number’s Moments has rich materials, such as a large number of product pictures/videos, customer before-and-after effect comparison pictures, etc., then you can just move all the materials that you usually post on your Moments to post on Douyin.

If your product number does not have much material in the circle of friends, you can find some on the Internet. For example, if you are making acne removal products, you can search for keywords such as "acne removal" on Baidu.

Or you can go to Taobao and search for keywords such as "acne removal", or search for keywords such as "acne removal" on WeChat public accounts, and you can find a lot of materials related to acne removal.

▍Step 4) Two most effective methods of precise drainage

The first one is naturally to publish the work.

I have two suggestions for you. The first is that in the early stage, an account only needs to publish one work a day. In the later stage, you can slowly increase the number of works depending on the number of recommendations.

The second point is to try to publish your work in the form of shooting, rather than uploading. For example, you can take a photo of your product, or have a person hold the product and shoot while explaining professional knowledge. This type of work will have the highest recommendation volume.

Secondly, we will provide customers with before-and-after comparison pictures, that is, make them into photo movies, and then publish the works by uploading them.

Let me talk about some tips for publishing works. Video editing doesn’t need to be too fancy. There is no need to use filters or special effects. Just simply make it.

However, try to have background music in your work, as this is more in line with the style of Tik Tok and the official will prefer it.

The second precise traffic generation method is comment generation.

There are two ways to play. The first is to comment on recommended works, and the second is to comment on the works of your peers. For example, if you are making acne removal products, you can search for keywords such as acne removal and you will find many competitors.

Of course, both have their pros and cons. Popular works have large traffic, but the traffic is too general. Although the traffic of peers' works is small, the traffic is precise, and we can all do it together.

Then there are two techniques for attracting comments. The first is to pay attention to the frequency. My suggestion is to take a break after commenting on each work. Remember not to comment on several works in one minute.

The second is to pay attention to the content. My suggestion is that the comments on each work should be different, and never use sensitive words or advertisements. Normal comments will be fine.

In fact, you can do it with entertainment in mind when commenting on Tik Tok. You can attract traffic while enjoying the jokes. After watching each joke, you can just comment: Not bad!

Source: Drain Home