Tik Tok "Enterprise Certification" is online, all issues are explained!

The Douyin "Enterprise Certification" that many business owners have been looking forward to is finally going online! Corporate Douyin accounts that have opened "Corporate Certification" will receive the Blue V certification logo. At the same time, "Corporate Certification" will become a content marketing service platform for business owners, continuously bringing more content creation tools and marketing conversion components to business owners.

In order to allow business owners to have an intuitive understanding of Douyin's "Enterprise Certification", Dongguan Feng Chao has sorted out Douyin's "Enterprise Certification" Q&A for everyone. Business owners who have certification needs are requested to learn about this.

Certification Introduction

What is Douyin "Enterprise Certification"

Douyin's "Enterprise Certification" is a "content + marketing" platform provided by Douyin in response to corporate demands, providing companies with free content distribution and commercial marketing services. Business owners can obtain official certification marks and use official identities to complete the content marketing loop through various forms such as videos and pictures. After opening a corporate account, you will receive an official certification mark, and will subsequently launch a number of marketing and content creation tools such as customized homepage header images, link jumps, and video homepage pinning.

2. What are the benefits of completing Douyin's "Enterprise Certification"?

Certified corporate accounts will enjoy the corresponding rights and interests of official certification:

Official certification mark: highlighting corporate identity and authoritative credit endorsement

Customize the homepage header image to make brand promotion more intuitive

Home page link jump, providing a landing platform for corporate official website content

The video is pinned to the top of the homepage, which increases the viewing priority of key content on the homepage. Synchronous authentication rights can synchronize the corporate identity to multiple platforms. Using simultaneous certification can reduce the number of procedures for enterprises to repeatedly apply for certification and submit qualifications, and achieve simultaneous certification free of charge. (See: Authentication Synchronization Tutorial)

Apply for certification

How to apply for Douyin "Enterprise Certification"?

If you use an existing Douyin account to apply for "Corporate Certification", it means that your Douyin account will become a corporate identity, and the short videos and other interactive content you post will reflect your corporate behavior, so you need to ensure that your account information (avatar, user name, signature) is consistent with your corporate certification information. To avoid mistakenly authenticating your personal TikTok account as a corporate account, you can also register a new TikTok account for "corporate authentication".

Please use a computer to log in to renzheng.douyin.com, or log in to the Douyin official website (www.douyin.com), click on the certification application, and jump to the corresponding page.

"Interpretation of Douyin Certification Process": https://www.toutiao.com/i6538278409796059655/

"Detailed Explanation of the Binding Process of Douyin & Toutiao Account": https://www.toutiao.com/i6540430373438882312/

2. What conditions need to be met to apply for Douyin "Enterprise Certification"?

- Already have a Douyin account, and the account information (avatar, username, signature) conforms to the enterprise certification information;

- Submit a color scan of the business license of the corporate entity corresponding to the account information;

- Submit a color scanned copy of the certified official letter with the official seal;

- If available, please provide: screenshots of website ICP registration query, scanned copies of trademark registration certificate, scanned copies of software copyright certificate, and scanned copies of other brand authorization documents.

The qualification requirements for applying for Douyin's "Enterprise Certification" are as described above. The review company will not require you to submit other qualifications or documents. All content you submit will only be used for Douyin's "Enterprise Certification".

3. What are the standards for enterprise certification qualification review?

Please refer to "Detailed Explanation of Douyin's "Enterprise Certification" Review Standards".

4. How long does it take to pass the certification application?

Please submit your certification qualifications as required and the review agency will complete the review within 2 working days . If the review is passed, certification will be activated within 2 working days. If the review fails, please modify or resubmit the information according to the staff's instructions. If you provide false information three times or fail to provide accurate information within 30 days, the certification will fail and you must resubmit your application after 30 days.

5. How long is the validity period of enterprise certification?

All advanced functions opened by Douyin's "Enterprise Certification" depend on the certification qualification results. After one year, the enterprise qualification certificate and relevant operator information may change. In order to ensure that accounts that use the advanced functions of the TikTok platform are still legitimate and trustworthy companies/organizations, the validity period of TikTok's "Enterprise Certification" is set at one year. If you want to continue to use advanced features after expiration, you need to apply for certification again.

Certification Fees

Is there any charge for Douyin's "Enterprise Certification"?

While providing services to enterprises, "Enterprise Certification" will also further standardize the operation of the Douyin platform and enhance the credibility of enterprises. We have introduced a third-party professional auditing agency to review the authenticity, legality and validity of the account subject qualifications. Therefore, when applying for corporate certification, you need to pay an audit service fee of 600 yuan per time. This is a one-time fee paid based on the certification audit service (the certification is valid for one year, and the certification account must participate in annual review). Regardless of whether the certification is successful or failed, we need to entrust a third party to provide certification audit services. Therefore, each company that applies for certification needs to pay the audit service fee as a reasonable expense for the certification audit service.

2. I have already opened Toutiao's "Enterprise Certification". Do I need to pay fees to apply for Douyin's "Enterprise Certification"?

If you have already opened Toutiao's "Enterprise Certification", you can synchronize your account authentication information to Douyin through account association in the future. Before the product goes online, if you need to display Douyin certification, you still need to apply for Douyin enterprise certification separately. It is recommended that you use your Toutiao account as the login method and bind your mobile phone when logging in to Douyin. Please do not use other login methods to log in to Douyin, otherwise it will affect future account synchronization. At the same time, you need to ensure that your account information (avatar, user name, introduction) on both Toutiao and Douyin platforms is consistent and consistent with your authentication information.

3.What kind of charging methods does Douyin Enterprise Account support?

The audit service fee currently supports transfer via Alipay scan code.

4. Can an invoice be issued for the audit service fee?

The audit service fee supports the issuance of a general VAT invoice. The content on the invoice is "Technical Service Fee". It will be issued within 30 working days after the payment is completed. The invoice header is the certification company entity used during certification, and the header cannot be modified. If the user information is filled in incorrectly, resulting in an error in the issuance/sending of the invoice, the invoice cannot be reissued.

5.Does it support invoicing first and paying later?

The method of sending invoices first and then paying the fees is not supported.

Douyin APP Usage Rules

1. Currently, Douyin supports four modes: "upload video", "use song to start shooting mode", "start shooting directly" and "upload picture".

A. Upload video mode: Click the "+" in the bottom bar to enter the "Select Music" interface, click "Upload Video" to select the shot video material to upload. After uploading, you can edit the video clips, adjust the volume, filter, special effects, etc.

B. Use song to start shooting mode: Click the "+" in the bottom bar to enter the "Select Music" interface, select or search for the music you want to use, click the song name to pop up "Confirm use and start shooting" and click to start shooting.

Note: There are three horizontal lines on the right side of the song. Click on them to go to the video collection using this music, which can be used as a reference for shooting. Click "Shoot the same style" below to directly use the music for shooting.

Light up the star on the right side of a song to add it to your collection. You can view your collection in "My Collection" on the "Select Music" interface. Turn off the star on the right side of a song to cancel your collection.

C. Direct shooting mode: Click the "+" in the bottom bar to enter the "Select Music" interface. You can first select the background music you want to use, or you can start shooting directly without music. Click "Direct shooting" to enter the shooting page.

D. Upload pictures: Click the "+" in the bottom bar to enter the "Select Music" interface, click "Upload Video" and select "Photo", select the picture and edit and publish it.

3. Is there a limit on the number of contents that can be posted on Douyin?

There is no limit on the number of videos you can post. The update frequency is high, the activity is high, and the exposure is high, which makes it easier for fans to pay attention to it and increase its exposure~

4. What are the requirements of Douyin for the content published?

It is recommended that you publish comments and personal opinions that are in line with your industry classification, or interactive content, which can better attract fans' attention. The display and recommendation effects of combining content with pictures and texts are better, and unique, high-quality original content is more likely to be favored.

5. Why can’t I see the Tik Tok video I posted on the homepage recommendation?

Your content can be viewed in the "Personal Homepage"-"Dynamics" on the mobile phone, and videos liked by a large number of users will be displayed in the recommendations.

6. Will my fans be able to see the content I post? Where can I see it?

When a user posts a new Douyin video, a push reminder will be sent to all fans, saying "XXX you follow has posted a new video" to attract fans to watch. Fans can also watch directly on the user's homepage.

7. How to view my Tik Tok video data (playback volume, etc.)

In the APP "Me" - "Works", the number of views of each video will be displayed in the lower left corner (only visible to you)

The number of likes and comments on the video will be displayed in the lower right corner of the video playback details page. The data is public and visible to everyone.

8. How can an individual initiate a challenge on Douyin?

After the video is shot, choose to publish. On the publishing page, select "#PublishChallenge", enter the challenge name in the input box, and follow the prompt "Click to initiate" to enter the challenge description editing page. After entering the relevant description, click OK to successfully initiate it.

9. How to participate in existing challenges on Douyin?

After the video is shot, choose to publish it. On the publishing page, select "#PublishChallenge" and add a challenge page. The system will recommend the official popular challenges of the day. Click to successfully participate.

Tik Tok Recommended

1. What kind of content will be recommended?

1. The image quality is clear and the composition is reasonable and comfortable (the character's position is appropriate, not half-face)

2. Good light and lighting

3. The background is clean and tidy, highlighting the subject

4. The content is interesting and the expression is relatively complete (emotion, storyline, and performance)

5. Unique Creativity

6. The technique is used smoothly and fits the rhythm of the music

2. Which videos are likely to become popular on Tik Tok?

1. The video content should be interesting and the plot doesn’t need to be complicated. It is easy to become popular if it has interesting content. The title copy is interactive (to guide users to comment)

2. Maintain a certain level of activity and update regularly

3. Choose dynamic and popular music to perform

4. Participate in more official challenge activities

3. Why is my Tik Tok playback data so low?

Since the recommendation mechanism will be affected by video interaction data (likes, comments, shares, and playback completion rate), data such as reading volume will be limited by the small number of fans in the early stage of your entry. It is recommended that you continue to publish high-quality original content to increase exposure and attract more user interaction and attention~

The above is the FAQ for Douyin's "Enterprise Certification". If you have any questions about "Enterprise Certification", you can send a private message to @企业头条号助手.