A complete guide to the 2019 Tik Tok promotion plan, everything you want to know is here!

While TikTok is reaping the benefits, everyone wants to take advantage of this favorable trend of TikTok short videos to achieve a cross-level transformation in their economic foundation. However, in the short video operation link, relying solely on the platform system's recommendation to realize traffic monetization not only has a low success rate for many people, but also a long period of time to take effect.

As the short video industry shifts from a user dividend period to a content dividend period, a large number of individuals and institutions are pouring in, and the difficulty of quickly growing into a top Douyin account is increasing. For most latecomers, without a mature Douyin promotion plan , it is impossible to grow a Douyin account quickly.

In view of this, the editor believes that referring to the growth strategies of the previous "double micro" content dividend period to promote short videos is a relatively safe way to grow. After all, short videos still belong to the broad category of new media, and the underlying logic of attracting the attention of target users and promoting the activity of fan users remains unchanged.

Therefore, based on our practical experience with Douyin accounts and years of self-media operation experience, we divide the Douyin promotion plan into two parts: on-site promotion and off-site promotion.

01. Tik Tok promotion plan: on-site promotion

In-site promotion: Directly draw traffic from the short video platform.

Advantages: The target users of Douyin’s internal traffic are already loyal users of the platform, with high accuracy, and high levels of activity, familiarity, and acceptance.

Specific operation methods:

01Follow large and high-quality benchmark accounts

Pay attention to the popular videos and newly released videos of the top Douyin accounts, as well as high-quality accounts in the same industry. At the same time, open a small account specifically for promotion.

Use a small account to post relatively interesting and practical comments in the video comment section of Douyin's top big accounts and industry-quality accounts, and at the same time attach the main account that needs to be promoted, so as to leverage the momentum for promotion and traffic.

02Use Tik Tok to promote your secondary account

Use Tik Tok to promote secondary accounts to participate in the video shooting of the main account and publish it, and use the basic referral traffic of the secondary account to increase the exposure of the main account.

Note: Small accounts also need to go through a "nurturing" process to avoid being judged as marketing accounts by the Douyin system.

03High frequency forwarding

Function: Increase the exposure of the forwarded video to attract user attention.

04Interact with the video in different time periods

Reasonably allocate the time for the Douyin promotion account to interact with the videos that need to be promoted. Friends who have listened to DouShang Commune’s online or offline courses should know that we have said that the two hours after a video is released largely determine whether the video will become popular.

However, this does not mean that if the video has good interaction data within two hours after it is released, the video will definitely become popular. The basis of popular videos is still high-quality content. Tik Tok promotion plan

In order to ensure that your videos are not overwhelmed by the massive amount of videos during traffic peaks, you need to maximize the "time effect" of the Tik Tok system. When the video recommendation is paused, the Douyin promotion account is used to interact with the videos that need to be promoted, which stimulates the Douyin system to re-evaluate the video quality and recommend the video again to enter more traffic pools for playback.

Specific operation method:

1. Send messages to users through the Tik Tok short video app to directly enter the video browsing page.

Close and exit the Douyin promotion account. After the Douyin account that needs to be promoted releases a video, the Douyin system will send a reminder message to all fans of the account, saying that the account has released a new work.

This message function is based on the "user recall" mechanism designed by the Tik Tok short video App. Therefore, interacting with videos through this channel is the most effective and authentic.

2. Interact with the video directly through recommendations on the video homepage.

Close and exit the Douyin promotion account. After the Douyin account that needs to be promoted releases a video, open the Douyin short video app on the small account.

On the homepage of the App, the Douyin system will generally recommend new Douyin videos in which the account frequently participates in interactions for Douyin promotion accounts within the first 10 videos. These 10 videos basically include the frequencies of the Douyin accounts that need to be promoted.

According to Douyin’s recommendation mechanism of “making popular ones more popular”, this method can effectively stimulate videos to enter the next big traffic pool.

Every time a user discovers an account’s video, the system will recommend the account’s video again. An account that we operate within DouShang Commune suddenly became popular after publishing more than 100 videos. The underlying reason for this is that it relies on the "time effect" mechanism of the Douyin algorithm. We recommend that everyone use it more often.

02. Off-site promotion of Douyin promotion plan

Use new media thinking to do off-site promotion

Advantages: It has more benefits in the forwarding process than forwarding within the site.

Main method: forward the Tik Tok short video to external platforms other than Toutiao, such as WeChat, Weibo, and QQ. On the one hand, it can play a role in accurately attracting users, and on the other hand, it also promotes Douyin short videos.

Therefore, the Douyin system determines that the contribution value of video forwarding outside the site is higher than that of video forwarding within the site.

For example, Yue Yunpeng, as a celebrity IP of Douyin, forwarded his Douyin videos to Weibo, which in itself brought many users who did not originally use the Douyin short video app to Douyin. This is a typical example of the traffic effect brought by off-site forwarding on the Douyin short video app. Tik Tok promotion plan

Notes on off-site promotion:

01One -click video distribution

Register short video accounts on all mainstream short video platforms, and distribute the original watermark-free videos that have been posted on Douyin to various platforms with one click.

Avoid sending original videos without watermarks via QQ or WeChat;

The TikTok platform has requirements for the first release of videos. When distributing videos with one click, it is best to have a gap of more than 48 hours between the videos released by the TikTok account and the ones released by the TikTok account.

02Videos published simultaneously on various websites

Synchronously publish videos, video cover screenshots or video links on websites such as Weibo, Tieba, industry forums, Zhihu, Xiaohongshu, or other websites where target users gather.

03Add target user groups

Add QQ groups and WeChat groups where target users gather, and post opinions and videos or video links related to the account's videos in such community organizations.

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan

Author: Doushang Commune

Source: Doushang Commune