What are the methods and techniques for online promotion?

Internet promotion is to publicize and promote products, services and even people through certain means or methods, and the medium is the Internet. The objects of promotion can be enterprises, products, governments, individuals, etc. Usually, what we refer to as online promotion refers to publicity and promotion activities carried out through various means on the Internet. To be precise, this is also a part of Internet marketing, that is, to ultimately increase the conversion rate through such promotion on the Internet. So, in actual application, what methods and techniques of online promotion are available to us?

1. QQ group website promotion method

Use dozens of QQ accounts, have each QQ account join dozens of groups, and post the website once a day. On average, 50 QQ accounts , each QQ account joins 50 groups, each group has 50 people = 75,000 people watching. If there are more QQ accounts, more groups joined, and large groups joined, with more people in each group, the publicity effect will be better. Even if the QQ users who are not online are excluded, the effect should not be underestimated.

2. Soft article website promotion method

Write articles or quote good articles, and cleverly add your own website address.

3. Square effect website promotion method

Write the URL on your clothes and go to crowded places to attract attention. It is best to go to places where reporters are present. This will easily create a news effect, such as the recent hot news about beautiful women renting out their thighs to post WeChat QR codes. Because reporters have nothing to do all day, they love this kind of gossip the most.

4. Blog website promotion method

Soft articles need a place to be published. One way is to post them on forums or article sites, and the other way is to post them on blogs. One advantage of posting them on blogs is that they will not be deleted randomly.

5. Web excerpt website promotion method

Promote high-quality web pages, pictures, and posts to web abbreviations and aggregation websites. If they are recommended, they can also attract a lot of traffic.

6. Forum website promotion method

Register dozens or hundreds of forums, register dozens of accounts in each forum, set the signature as your own website, publish popular content, and push your own posts. Be careful to change your username and post controversial titles and content. A good title is the key to the success of forum promotion.

7. Email list website promotion method

It means sending e-magazines to netizens regularly or irregularly.

8. Unsolicited email website promotion method

Use professional bulk email tools to collect email addresses in bulk online and then send them in bulk. Many websites nowadays require email addresses as user names. Therefore, collecting email addresses is much more convenient than before. Moreover, these email addresses are active email addresses that netizens frequently use, rather than invalid email addresses, so the effect is good. The email title should be "standardized" so that netizens don't mistake it for spam.

9. Restricted Content Website Promotion Law

Divide the website content into access levels, set access conditions, and give netizens a promotional link. Netizens can access the content only after recommending a certain number of visitors or registering as members. This method is often used by non-mainstream love websites, and the effect is excellent.

10. Website ranking voting website promotion method

Joining the website rankings launched by other websites, or ranking other sites, can effectively increase the website's display rate.

11. Aggregate link website promotion method

Aggregate excellent content to attract netizens.

12. BT resource website promotion method

You can put your own website in the audio and video files, especially in some video files that require certificates to watch, and you can even pop up the website. Some webmasters use this method, taking advantage of the latest movie releases, to publish a video file and get hundreds of thousands of IPs. The effect is absolutely first-class.

13. Image watermarking website promotion method

Preventing other websites from citing images is not only unfriendly and ineffective, but also blocks search engine inclusion. From a certain perspective, other websites are also special netizens of their own website. If you put a watermark on the website, such as putting the website address, and actively let other sites quote the pictures to increase the exposure of the website, then the publicity effect will be very good. Watermarking methods include image watermarking, video watermarking, web page watermarking...

14. Video source flash website promotion method

Today's video websites all provide external access interfaces. When these videos are quoted on other websites and blogs, it directly promotes the website and expands its influence.

15. Submit the URL to the website promotion station

This type of method is often seen in website navigation sites, website directory sites, etc.

16. Website promotion method of exchanging friendly links

This is the most original method to improve website weight and website promotion, and its effect is unlimited.

17. Free one-way link website promotion method

Free links to other websites can not only enrich the information on your own website, but also make your own web page results appear when netizens search for other sites.

18. Batch submission of friendly links website promotion method

Use the automatic submission tool to submit your website to the friendly link column of other websites. When webmasters are reviewing whether to approve your site, they will contribute an IP to you. The development of human society benefits from the improvement of the automation level of tools. We must fully utilize the Internet's advantages in automated, digital, and mass information transmission, be good at using mass publicity tools, and save repetitive human labor.

19. Website promotion alliance website promotion method

You can't become a hero by fighting alone. After all, a person's energy, time and intelligence are too limited. Therefore, you must know how to borrow external forces. Several webmasters came together to reach a consensus on publicity. When promoting your own website, you can also promote other websites as well. You can get more benefits with the same effort.

20. Traffic statistics website promotion method

Place an iframe page reference code on all pages of the website, place statistics of other websites on the referenced page, and use program code to control the change of statistics ID. When other webmasters check the statistics and browse the source of the visit, your website will appear. Most webmasters will click to view. This promotional method is very effective and is a secret trick that is never revealed to outsiders. Many people know the power of Baidu and Google from the sources of website visits.

21. Channel exchange website promotion method

Exchange channels with other websites. It means promoting the other party’s website as one of your own channels on your website. This kind of mutual support and help is extremely powerful.

22. Content Alliance Website Promotion Method

This method is suitable for webmasters with server resources. It provides a platform that can bind the domain names of other websites, give the header and tail advertising positions of the website to other webmasters, and attract other websites to join. It seems to be a wedding dress for other websites, but in fact it is promoting its own website and expanding the website's popularity and influence.

23. Website promotion by coercion

For example, the website registration agency miibeian and local public security bureaus can force websites to place links. Ordinary people can’t use it. However, it can be used in disguised form, such as the hacker link method.

24. Client software plug-in website promotion method

Webmasters with technical skills can use this method to develop popular client software commonly used by netizens, such as chat tool software QQ, online game tools, download tool website Thunder, etc., all of which can pop up windows, directly pop up the website homepage, or pop up some activity pages. According to the editor, this method is very effective.

25. Print and distribute flyers and promote offline websites

You can either print and distribute it yourself or cooperate with other traditional companies and use their existing channels. For example, you can cooperate with supermarkets and print the URL of your own website on the shopping receipts, and then exchange the resources on the website with the supermarkets.

26. Traffic exchange alliance website promotion method

Join the traffic exchange alliance, use the professional traffic exchange system platform to directly exchange traffic with other websites, achieve mutual benefit and common development.

27. Add the website URL in the email signature to promote your website

Set it up in your email settings. It will be automatically added when you write letters in the future, saving you a lot of trouble.

28. Division of labor website promotion method

The improvement of social efficiency is due to the improvement of tool automation level and the value of division of labor. If your own abilities are limited, you can achieve twice the result with half the effort by being good at integrating external forces, hiring others to promote your business, and leaving professional matters to professionals.

29. Pay-per-performance website promotion method

If you have resources that can be sold, you might as well promote them on the Internet using a pay-per-performance method, which can generate a large amount of traffic, or you can open Baidu bidding, but pay attention to the bidding matching mode.

30. Question and answer website promotion method

Answer other people's questions or ask and answer your own questions on some knowledge-based websites.

31. Encyclopedia website promotion method

Add content to online encyclopedias

32. RSS website promotion method

There are many RSS aggregation websites. You can create RSS for your own website and submit it to these websites.

33. Internet cafe promotion website promotion method

If you have connections, you can set the homepage of the Internet cafe's computers to your own website.

34. Webmaster Communication Website Promotion Method

Communicate more with other webmasters and discuss promotion methods. You never know when you will get an unexpected surprise. Sparks of inspiration often arise when exchanging experiences with others. Don’t be stingy with your own experience. When you tell others about it, it is also a way to systematize, organize and rationalize your own experience.

35. Domain Name Website Promotion Method

Humans are animals that make mistakes. Research the domain names of high-traffic websites, analyze the various possible misspellings, and register the corresponding domain names to get a lot of traffic. If applied to website content construction, the misspellings of popular content can be used to build and optimize the content.

36. Classified information website promotion method

Go to various classified information sites to publish website information. I believe that anyone who has done promotion should know this method. It does not require high technical content. The main thing is to find the right platform.

37. Passive website promotion method

Improving the quality of your website, making it a website that is uniquely helpful to netizens, making netizens like your website, and letting netizens spread your website spontaneously is the most effective promotion method.

38. Preview website promotion method, also called series method

Don't provide all of your valuable content at once. Instead, provide a little bit every day for several weeks or months so that netizens will continue to visit the website repeatedly. It is similar to the model of TV stations broadcasting TV dramas and newspapers publishing novel serials. For example: If "Red Cliff" was split in half, it could be sold at twice the price and earn double the box office. Websites should also learn to keep a hand.

39. Create a brand website promotion method

In fact, brand building is not difficult, it is very simple. There is a vast amount of information on the Internet, and outdated information is flooding various websites, which has extremely small value. Webmasters can continuously collect information on a certain topic, constantly maintain, supplement and update the original old content according to the latest conditions and situations, and publish it to other websites regularly in chronological order to improve the influence of the website.

When people need information in this area, the only place to go is the source of such information. Building a brand is so easy. With brand awareness, the website will naturally have traffic, and by the way, it can also bring vitality to the entire website.

40. Online Competition Website Promotion Method

For example: beauty competition, website competition and other qualifying competitions.

41. Division of labor website promotion method

The improvement of social efficiency is due to the improvement of tool automation level and the value of division of labor. If your own abilities are limited, you can achieve twice the result with half the effort by being good at integrating external forces, hiring others to promote your business, and leaving professional matters to professionals.

42. Set as homepage and add to favorites website promotion method

If the content of your website is good enough, visitors may be willing to visit your website for a long time. At this point, you should spend more time reminding netizens.

43. Toilet painting website promotion method

This method should be used with caution and is mainly effective for some interesting or certain industries.

44. Promotion of website through activities

The more common ones are various offline activities, gatherings, etc.

45. QQ and MSN nickname website promotion method

Change the nickname to a URL, and keep adding friends or pushing information.

46. ​​Greeting card website promotion method

When others send greeting cards, they are also promoting your website.

47. Event chain reaction website promotion method

Generally speaking, it is hype, and specifically it is challenging people's psychological bottom line and exercising their psychological endurance.

48. Business card website promotion method

Print or write your website address on business cards, brochures, and any paper you have control over.

49. Mobile website promotion method

The main ones are wap websites, group text messages, *** reminders, etc. Nowadays, mobile phones are becoming more and more powerful, small and easy to carry. In the future, the number of people using mobile phones to access the Internet will definitely exceed the number of people using computers.

50. Encourage visitors to promote website

As for how to impress netizens with word-of-mouth publicity, it depends on the content of the website and needs to be arranged flexibly. Generally, novel, interesting and interactive content has a better teaching effect. For example, web pages with testing, evaluation, holiday greetings, funny content, etc. are easily spread widely. However, the editor suggests that you first consider how your website can discover materials in this area.

Blog Comments:

Website promotion should not only focus on the promotion of the homepage, but also pay attention to the overall promotion effect, because the purpose of website promotion is not to make users remember the URL, but to obtain more potential users, until the ultimate goal of increasing corporate profits.

In addition, from the perspective of specific methods, there are countless of them and we can’t stop listing them, but when it comes to actually applying them for promotion, who can remember so many?

You don't have a global, systematic idea in your mind, you are just groping in the dark.

For example, WeChat marketing, QQ group marketing, online marketing, Baidu's bidding, information flow, offline promotion, Baiyi, Toutiao, etc. These are all promotion methods, but they are effective.

There are two core concepts to promote:

The first is channel awareness.

The second is fine awareness.

What is a channel?

Such as QQ groups, WeChat, Baidu Knows, Tieba, publishing e-books, publishing articles, these can all bring traffic, so they are all channels. Some people say that there are still people doing QQ group promotion now? It has been declining for a long time. I don’t even join QQ groups anymore.

Then you are wrong. A large QQ group with thousands of members will be ranked at the top when netizens search for it. Several employees are sent to maintain these QQ groups every day. When a group with thousands of members is full, another one will be created. It can gather countless free customer traffic, and it is easy to promote your business in it. Almost all businesses that are a bit shady are promoted in QQ groups.

I give this example just to illustrate that a channel does not depend on whether you know it and do it, but also on whether you do it carefully enough.

That is the second important consciousness: subtle consciousness.

Everyone thinks the principles and methods are simple when explained, but very few people can actually operate them and make this channel sophisticated.

In the past few years, when micro-business was being done, there were so many people doing micro-business. Some people made money, while others posted dozens of Moments a day, but did not make many sales even after their hands cramped. Then they told others that it was not easy to do business on WeChat and that WeChat was ineffective.

It’s not that WeChat is ineffective, it’s that you didn’t execute it carefully enough.

It’s not about quantity of channels, but about refinement.

If you want to create a QQ group, you must do it well. If you want to create WeChat, you must do WeChat well. Creating a QQ group carelessly, with no one to maintain or promote it, posting a few messages in the circle of friends perfunctorily, and using rubbish pictures as the accompanying information will certainly not be effective.

Before conducting online promotion, companies should be clear about their reasons and intentions for doing online promotion. If this is not clear, what motivation can the company have to support itself in overcoming difficulties when it encounters promotion difficulties? Moreover, under the guidance of different purposes, enterprises should also choose different promotion methods, so as to achieve better promotion results, otherwise they will take many detours.

In reality, many companies rush to promote before understanding this problem, which will only result in the company promoting to meet the purpose, and ultimately spending a lot of time and energy but getting nothing. For example, some companies really use almost all promotion methods when promoting, including soft article promotion, social media promotion, blog promotion, video promotion and so on. At first glance, the company's implementation was not thorough and careless, but the final result was really terrible. This result may occur mainly because the company has not established a good promotion goal.

Of course, no matter what policy the company implements, user attraction and protection is an essential link. How can it be promoted if it is useless? However, many companies are not clear about which users they should find to promote the smooth development of the promotion, so for companies, finding the right users is a very important aspect.

Any media has a specific scope and target of dissemination, such as regional, national, or international. It should be noted that the general scope of dissemination is actually meaningless. What is important is the distribution of the media's dissemination scope and the main objects within the distribution scope. Coverage is an important indicator when formulating media strategies and selecting specific media. Generally speaking, consumers in the target market are relatively concentrated in terms of geographical distribution, and the objects of advertising media also have a certain degree of certainty.

The selected media is not suitable if its coverage area does not match the distribution range of consumers in the target market at all. If the selected media coverage area does not cover at all or only covers a small part or greatly exceeds the target consumer area, it is not applicable. Only when the media coverage area basically covers the target consumer area or completely matches the target consumer area, the media selection is appropriate.

Reach

Reach is one of the important indicators to measure the advertising effectiveness of a media. It refers to the percentage of people who receive advertising information after an advertising information dissemination campaign is carried out in a certain market, out of the total number of people in a specific consumer group. When the total number of consumer groups is fixed, the more people who are exposed to advertising information, the higher the advertising reach. The media coverage of the Internet, television, radio, and newspapers is very broad, and they are the main ways for people to obtain various types of information in their daily lives. The reach rate of advertisers placing advertisements on these media is relatively high. However, due to the excessive amount of advertisements and the random insertion of advertisements in advertising media, the embedding behavior causes the audience to become annoyed with advertisements and avoid them, resulting in a serious decrease in the rate at which advertising information reaches the audience. The reach of traditional media has dropped significantly.

authoritative

The authority of the media has a great impact on advertising effectiveness, namely the "halo effect". When selecting media, we should pay attention to people's recognition of the media. Different media have different authorities due to their levels, audiences, natures, content, etc.; from the perspective of the media itself, their authority will also vary due to differences in space and time. For example, in television media, advertisements on CCTV are more authoritative than those on local TV stations. The same is true for radio and newspapers. Authority is also relative and is influenced by various factors such as professional field and region. A newspaper that is authoritative in a particular field has no authority for readers outside of that profession and may very well be just a pile of waste paper.

Infectious

From the perspective of the dissemination of advertising information, advertising information, with the help of television media, is expressed through various artistic techniques and forms, giving the advertisements a distinct aesthetic appeal, allowing consumers to accept advertising information while enjoying beauty. Therefore, television has a greater impact on consumers than other media and is more contagious to people. Radio is a type of "sensory-supplemented" communication for the audience. Whether the audience is infected by the advertising information depends largely on the listener's attention at that time.

At the same time, it is far from enough to rely solely on the broadcast words and the sounds made by the audible products themselves. Some audiences prefer to see the real form of the products in order to understand the products more concretely and intuitively, which is something that radio cannot do. Newspapers convey advertising information through text and pictures. Even if they are color editions, their fax effect and image expression are far inferior to those of television and radio, and their appeal is poor.

Timeliness

Television and radio are media suitable for advertising with strong timeliness, followed by newspapers. Due to limitations of equipment and other factors, television is not as timely as radio. However, advertising on radio stations is subject to program schedules and time constraints.

Persistence

In a sense, the three major traditional media are not very durable – they are not very real-time. Television and radio media are perishable in nature. Advertising information is fleeting and difficult to preserve. Therefore, the advertisements need to be broadcast repeatedly, which requires huge financial investment. Newspapers are relatively good and can be preserved, but since newspapers are updated daily, few people keep them for a long time.

Source: Ma Haixiang