Community operation: How to ensure the continued activity of the community?

To completely solve this problem requires the coordination of Taoism and magic.

What is Tao? Tao is thinking, it is the mind method; and what about technique? It is a tool, a trick, a method...

Just like martial arts secrets, you need to learn the mantras before you can practice the moves. With the mantras, you can come up with countless moves.

Most of the answers we see are talking about methods and tricks, so let’s talk about the techniques first…

1. Community Positioning

When you create a community, whether it is free or paid, you should first position the community so that others know clearly what they can get by joining your community. What does your community do?

Many people create communities without defining their own positioning, which results in a wide variety of people joining the community. There are all kinds of people, no common values, and no way to communicate and interact. Moreover, many people are inexplicably pulled into the group and ask what the group is as soon as they join.

So positioning is very important. Is your group a learning group? Money making group? Hobby exchange group? After the general positioning is determined, you can then subdivide it into more specific and clear positioning. If you are in a study group, should you subdivide it into groups for specific learning purposes? The people attracted by more specific segmentation are those who have common topics, so there will naturally be no problem in communication and interaction.

2. Topic Guidance

After the community is positioned, simply relying on spontaneous communication and interaction among group members cannot guarantee the long-term activity of the group. You also need to frequently use topics within the group to guide everyone to participate in discussions and interactions. This is the most direct and effective way to activate the community.

There are three important roles in the community to support the internal operation of the community, namely: topic initiator, topic host, and topic participant.

The initiator needs to have his own ideas and propose discussion topics for members to discuss in the community. The topic host is mainly responsible for livening up the atmosphere, coordinating interactions within the group, and resolving awkward situations in a timely manner.

Participants in the community need to assist them in completing certain tasks together, and respond promptly in the group to enliven the group atmosphere, drive community discussions, and allow everyone to subconsciously think about the topic at a deeper level.

3. Content Cultivation

In addition to ensuring that there are frequent topics within the group for everyone to interact, communicate and discuss, you also need to create a course system based on the positioning of your community and cultivate content.

Content cultivation is essential for a good community operation , because it can make your community members more dependent on you and the community, and can also maintain the long-term activity of the community.

If the learning group you are targeting is a group for learning useful information, members join the group originally to learn useful information, but find that they don’t see any useful information, and the few chats they have sporadically are also meaningless. How can such a group be active?

To avoid this situation, the group owner is the core figure of the group. You must spend energy and time, in addition to regularly monitoring the topics within the group, you also need to design a set of courses or articles to increase the stickiness of the group through content cultivation.

Organize offline activities

If the size of a group exceeds 40 people, and there is no fixed form to organize everyone together, there is no regular interaction, collaboration, and discussion, there is no familiarity, no cohesion, and no sense of belonging, then the vitality of the group will quickly decline.

Offline gatherings and regular gatherings of friends in the same city are also important means to keep the group active. Large community alliances can also hold a large gathering once a year to share community operation experience, which is the key to building a real network of contacts.

This is the level of techniques, that is, methods, tools and tricks. If the above four tricks are used well, there will be no problem in ensuring the activity of the community, but the most powerful one is still the Tao, so let’s talk about the Tao level...

If there are tens of millions of methods and tricks in the art, then the Tao only requires one sentence.

Once you have mastered the core mental formula, all techniques will naturally emerge...

This is also one of the parts that our third batch of webmasters of thousands of cities and stations will soon learn. The combination of Taoism and magic, the cycle of yin and yang, the five elements roadmap for making money quickly, etc. are all planting roots.

Plant the top thinking framework in your mind. Tao gives birth to one, three gives birth to all things. Follow the roadmap and cooperate with our landing action mechanism to implement it step by step. It is as easy as killing monsters and leveling up. Whether it is thinking, action or results, it will directly crush everyone in the outer circle...

Okay, I won’t waste any more time talking about this. I can’t reveal too much, so I’ll just talk about the core principles to ensure the continued activity of the community:

Build a personal brand and become the soul of the group, with the same frequency to achieve resonance...

The core truth is all in this sentence. How can it be so complicated?

Once you understand this sentence, you will find that you don’t need too many tricks and your group will remain active for a long time.

The truth is simple. The simpler something is, the closer it is to the truth. If you understand, you understand...