What is the general process for us to publish notes on Xiaohongshu ? First select the note topic, then prepare the shooting materials and related documents, and then post-process the pictures and videos. After organizing and checking, you can publish the notes. Do many people think that at this point, once the notes are published, the job is done and there is nothing more to do?

01. Check whether the note has passed the review

After the note is published, the first thing to do is to check the review status of the note to see if it has been officially published.

Then the question arises again, how can I check the review status of my notes, and how can I know whether my notes have passed the review?

In fact, it is very simple. Just select the note you just published in Xiaohongshu and click to share to WeChat friends. You can share it to specific people, such as file transfer assistants, friends and relatives. Then open the corresponding note in WeChat to check the review status.

If it says "under review", it means the note is still in the review process; if it does not say "under review", it means the review has been completed and you can check for violation reminders. If not, it means it has passed the review. If there are violations, you can modify the note based on the specific violation information.

However, it should be noted that each time a note is modified, the review process needs to be repeated, and the chance of a note being mistakenly killed will also be increased. Moreover, modifying a note multiple times will cause the weight of the note to be reduced, or even cause it to be restricted.

In addition, we have mentioned before the specific time for note review. The official data is within three working days, but generally speaking, it will not take that long if we send notes. The review can be completed in a few minutes to more than ten minutes.

However, there may be special circumstances, such as the peak periods for note publishing such as 618 and Double Eleven, or other reasons of Xiaohongshu's review system, which may also cause the note review time to be extended.

02. Check if the notes are included

After the notes are reviewed and approved, will others be able to see your notes through search and system recommendations?

Of course not. After passing the review, if you want more people to see your notes, the notes must be included in the Xiaohongshu system. Therefore, checking the note collection status is also something you must do after publishing the notes.

So how do you check the collection status of notes? I believe that most of my friends will use the ability to find their notes by searching for keywords as the basis for judging whether the notes are included, but this is actually not accurate, because it is also possible that the weight is too low or the keywords are inaccurate, resulting in the note ranking being too low, causing us to be unable to search for the notes.

If you want to accurately check the status of note collection, you can judge by searching the Xiaohongshu ID, which is the Xiaohongshu account.

Enter the Xiaohongshu account number in the Xiaohongshu search box and click the search button. What will appear on the results page are all the notes of this account that have been collected by the Xiaohongshu system.

(Corresponding to the notes collected by the Xiaohongshu account)

You can use this method to check whether the notes you just posted have been included, and you can also check the inclusion of your previously posted notes. If you have published 30 notes, but only found 15, it means that at least half of the notes in the past have not been included.

In addition, because it takes time for the system to process a large number of user notes, it is normal if you cannot search for newly published notes. You can try again after a while. In addition, due to system delays, it is possible that the search result can be found at first but cannot be found later.

What if the notes are not included?

First of all, before publishing the notes, you can use Lingke Dictionary (http://ci.lingke.pro/) to check whether there are any sensitive words in the notes, so as to avoid the situation where the notes violate the rules and are not included.

After the note is published, it may not be included due to the following reasons. You can modify the note slightly according to the situation, but remember not to modify it multiple times.

① Account quality issues

If your account violates the rules multiple times, resulting in the entire account being restricted or even blocked, then of course the notes you posted will not be included!

② Promotion issues

When your notes contain a large number of terms that are suspected of being advertisements, mainly some exaggerated and absolute words, and a note only introduces one product, it is easy to be identified as suspected advertisements. In addition, as mentioned earlier, stacking a large number of keywords in the article is also an undesirable behavior.

The other is a problem that brands easily encounter when they are promoting amateur notes. If the brand is just a niche brand and did not have many notes on Xiaohongshu before, and the daily increase in the number of notes for the brand is also very low, or even non-existent, then when the brand suddenly increases in volume and the daily increase in notes reaches dozens, then the notes related to this brand will easily be identified as promotional notes, and of course they will not be included!

③ Original question

As a sharing community, Xiaohongshu must protect originality, so non-original content will certainly not be included!

④ Modify notes multiple times

We have said that you should try not to modify the notes after they are published. The notes will be reviewed again after they are modified. The second review may easily lead to flow restrictions or even loss of inclusion. If you really want to make changes, it is recommended to modify it before the note generates too much data, the impact will be relatively small!

⑤ Note violation

Notes that violate the rules will of course not be included. There have also been cases where notes contain banned words. Although the notes have not been notified of violations, they are still not included. Therefore, remember to use Lingke to check for sensitive words before posting the notes!

⑥ Luck

This is the time to test your character...

In addition, if none of the above conditions are met, and you feel that your notes are normal, but they are mistakenly judged as illegal by the system or are not included, you can also try to retrieve your notes through a note appeal.

03 Whether to place French fries

After the note passes the review and is normally included, the note publishing process is basically completed, but if you are interested, you can do one more thing, which is to regularly record the note data after the note is published, such as the specific data of note likes, collections, and comments after 1 hour, 2 hours, 3 hours or even longer.

By comparing and analyzing the note data, we can actually see whether this note has content value for users, or whether the note content is popular with users. If the previous note data is good, it means that the content of this note is valuable, or at least it means that users like to read this type of content.

In other words, if this note that suits the user's needs has the opportunity to be seen by more platform users and get more exposure, it may become a hit.

What we need to do at this time is to give this note more exposure, that is, to put French fries.

Some people may not know, what exactly are French fries? French fries is actually a tool officially launched by Xiaohongshu in March this year to help users increase the exposure of their notes. Its function is similar to Douyin's dou+ and Weibo's hot topics. It is equivalent to paying for exposure for your current notes. Note that what we are talking about here is exposure, which means pushing it to users' mobile phones.

For example, a user's recommendation page may be viewed, but whether it is clicked or not has nothing to do with Xiaohongshu. Xiaohongshu only ensures that your note can be viewed by users, and each time it is viewed is counted as one exposure (repeated readings by a user do not count as multiple exposures). The specific click situation actually depends on whether the note with French fries can attract users and whether the content is popular with users.

Therefore, after we publish the note, it is very useful to record the note data. At least it can let us know whether this note is liked by platform users and whether there will be good data effects after the French fries are released.

If we use a simple process to explain it: publish notes - record data - find that the data is effective - users like to read this type of content - put out French fries - notes get greater exposure - notes become a hit.

But one thing I want to say is that, French Fries is still in the beta stage, and not every blogger can use it. But everyone can also record and analyze the note data, and then combine the content, release time, video or picture style of the published notes to summarize what content users prefer to watch, what style they prefer, and when users are most active, just like a small user data report. With these records, you will have a better idea of ​​what content to post and when to post it.

Author: Mr. Elk Sky

Source: Mr. Elk Sky (milusir94)

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