Why is soft article promotion the most effective way of promotion?

Today's society is a society where marketing is king. The success or failure of a company or a product is often affected by its own brand effect. Only by forming a good brand effect can huge purchasing demand be generated. The formation of brand effect is created by marketing means. There are various marketing methods, and the marketing effects they produce are also different. Looking at today's economic market, we can see that all kinds of products are equally good, but why are some products with mediocre effects always sought after by consumers, while products with good effects are rarely sold? This shows that there is a problem with the marketing method.

As we all know, since Baidu launched the Green Radish Algorithm 2.0, it caused an uproar, and many people believe that the road of soft-text marketing has come to an end. However, by chance, I heard a completely opposite theory in the online and offline Internet marketing training courses taught by Xin Anran instructor. The lecturer believes that it is a good thing for Baidu to rectify the soft-text industry. It can automatically filter out a large number of spam external link soft-texts, which will be more beneficial for increasing the inclusion of high-quality soft-texts. Below, let’s talk about high-quality soft article promotion techniques, hoping to be helpful to everyone.

High-quality soft article promotion skills 1

Differentiate the types of soft articles and use different methods for different types.

We know that there are many types of soft articles, the most common ones are sales soft articles, experience and experience types, and news commentary types. It is mentioned in the online and offline Internet marketing training courses that the promotion methods are different for different types. If your soft article belongs to the environmental protection equipment industry, you should try to choose a platform in the environmental protection industry to publish it; if your soft article belongs to the skin care industry, you should choose a website or platform for makeup, skin care, beauty, etc. to publish it. This way, there are more target audiences to choose from and the user conversion rate is also relatively high.

High-quality soft article promotion skills 2

After the article is published, keep interacting.

If you want to do a good job of soft-article promotion, you can't just ignore it after the soft-article is successfully published. Instead, you should track the comments on the article in a timely manner after the article is successfully published. The online and offline Internet marketing training course gives such an example: for example, if you publish a long blog post, it is very likely that interested netizens will post some comments or ask some questions below. At this time, you must not be indifferent to netizens' comments, but should respond actively. We should also humbly accept the shortcomings pointed out by netizens and continue to improve.

High-quality soft article promotion skills three

Summarize the readers' reading habits.
Continuously improve user experience.

If you often edit soft articles, you will have a general understanding of readers' reading habits. You will find that in this fast-paced society, most users do not have enough time and patience to read a long article, and often simply read the general content. According to the user's reading habits, when writing soft articles, you should try to be concise and to the point, and summarize the main content of each paragraph in the form of subheadings to facilitate user reading.

I have summarized some of the techniques I use when writing soft articles for clients, and combined them with the experience sharing of some other soft article teachers on the Internet, to summarize the most comprehensive soft article title writing skills in history. I hope that whether you are new to soft articles or have been in the soft article industry for a long time, you can gain something from reading this article!

1. Exaggerated soft article titles

Use exaggerated or even radical views on something or a certain point of view to attract readers' attention and make them interested in the content of the soft article.

Classic Title:

◆ "A 30-year-old man has a 60-year-old heart" (title of XX health care product soft article)

◆ "Tens of thousands of citizens raided XX home appliance store at night" (title of soft article of XX home appliance store)

◆ "The health of 2 million people is related to this view" (XX health care product soft article title)

2. Historical soft article titles

China has a history of 5,000 years. When mentioning the most XX things in XX history or XX dynasty, it is bound to cause a sensation and attract attention. By taking advantage of this feature, when writing soft article titles, you can use the most XX things in history to attract readers.

Classic Title:

◆ "The most popular women's clothing in history, which has been out of stock for many times" (title of the soft article of XX Taobao store)

◆ "The most economical group purchase in history is tonight" (the title of the soft article of XX shopping mall)

◆《The most popular soft-text training course in history》

3. Contrasting soft article titles

This type of soft article title shows its superiority by comparing itself or its peers, so that readers can have a deep understanding of the uniqueness of the product or service to be promoted in the soft article. From the comparative soft article title, we can also evolve and create variable soft article titles and selective soft article titles.

Classic Title:

◆《XX brand service, beyond the scope of national three guarantees service》

◆《China's public relations faces a crossroads: go left or go right》

◆ "Wuliangye no longer attacks the party, government and military markets"

4. Digital soft article titles

How powerful are numbers? What kind of spiritual impact can numbers bring to people? How great will the effect of huge data be? These questions do not need to be answered. We just need to think seriously about how shocked our hearts are when we encounter numbers. Shock one's soul from numbers, find answers to curiosity from numbers, and gain strength from numbers.

Classic soft article title:

◆《Look, he is the 90,000th M-Zone person!》

◆ "Earn 3,800 yuan in 5 days!" (Title of financial product soft article)

◆《Material China: Photoshop a beautiful LOGO in five minutes》

5. Tempting people with benefits

Different from other types of articles, soft articles are generally articles published by businesses to promote products and brands, so you must use "benefits" to lure people in and directly point out your interests in the title!

Classic soft article title:

◆ "It is not a dream for a small webmaster to earn 100,000 yuan a year - my struggle" (title of XX website training soft article)

◆ "Leave your 10 yuan, and also leave your hemorrhoids" (title of medical soft article)

◆ "Register as a member of XX website and receive a 100 yuan cash coupon" (title of soft article of XX online mall)

6. Tempt people with “newness”

People are always interested in new people and new things, which is common sense. Grasping this feature and creating soft articles with news value will often cause a huge sensation, especially when they are disseminated on the Internet, they can get more reprints. The commonly used words in news title here include: surprising appearance, first time, first time, leading, innovation, finally, thriving, and undercurrent!

Classic soft article title:

◆《Reporter's observation: Online project outsourcing is booming》

◆《“Sunlight Plate” Appears in Our City》

◆ "Apple AIR is innovative, new and thin (the thinnest laptop in the world)" (Apple soft article title)

◆ "Finally, multi-purpose vehicles begin to interpret luxury with safety" (Title of Tulang sedan soft article)

7. Move people with emotion

Human beings are emotional animals. We are surrounded by "emotions" such as family, friendship, and love in this world. So with the help of this characteristic, we can grasp the word "emotion" in the title of the soft article and use "emotion" to move the readers. When writing this title, the author must put in his or her own emotions!

Classic soft article title:

◆ "19 years of waiting, a gift that made her cry" (XX gift soft article title)

◆ "I broke up with my girlfriend because of this website" (title of soft article on XX website)

◆ "Husband, if you can't quit smoking, just clean your lungs" (XX health care product soft article title)

8. Touching people with stories

Since we were young, we have been listening to our parents telling stories. When we grew up a little and learned Chinese pinyin and some simple words, we began to read stories. When we became adults, we like to read story magazines like "Zhiyin". It can be seen that "stories" have always been with us from childhood to adulthood, and story-type titles are more likely to move people and attract people to read.

Classic soft article title:

◆ "The Detours I Took in Those Years"

◆ "A Xiangfan man and his Century Huafeng decoration brand dream" (XX decoration company soft article title)

◆ "My Encounter with a Tea-Picking Beauty" (XX Tea Soft Article Title)

9. Use suspense to attract people

The TV series "The Hidden Corner" was a huge hit when it was broadcast. Why did this drama attract so much attention? To a large extent, it was because of one gripping plot after another, because you could never guess where the next episode would go?

The same is true for writing soft articles. The title should set up foreshadowing, so that readers will read the main text out of surprise and speculation. Such titles should be interesting, inspiring, and suspenseful, and be able to trigger answers in the main text.

Classic soft article title:

◆What caused his beloved car to go down a path of no return? ” (Title of a soft article about a certain anti-rust product)

◆What happened in the past ten years? ” (Title of the soft article about XX red wine)

◆ "Is high-end lactic acid pork a scam? ” (Title of the soft article of XX Food)

◆How did I rise from failure and move towards success? ” (Title of soft article of XX training)

10. Charming with “secret”

Just like suspense, everyone likes to hear all kinds of truths. Human's instinct for knowledge also makes everyone like to explore unknown secrets, so titles that reveal secrets often attract more attention. If you pay attention to the CCTV Spring Festival Gala, you will find that as soon as the magic show ends every year, there will be a wave of revelations on the Internet, and related posts will also be heatedly hyped. Keywords commonly used in such titles include: secret, secrets, truth, behind the scenes, tricks, etc.

Classic soft article title:

◆ "Lose 10 pounds in half a month, the secret is revealed for the first time" (the title of the soft article about XX weight loss product)

◆ "Behind the Hot Sales of Pure Beauty" (Title of XX Cosmetics Soft Article)

◆ "Nine Ways to Triple Your Sales Performance" (title of the soft article of XX training)

◆《Be careful of getting ripped off! The Shocking Secret of Building a Website at a Low Price (Title of the Soft Article of XX Virtual Operator)

11. Scare people with danger

Threatening titles were first seen in soft articles about health products. They used threatening tactics to attract readers' attention to the soft articles. In particular, patients with certain diseases would resonate more after seeing the relevant soft articles. Later, this threatening tactic began to change and turned into stating a fact. The fact provided can make others realize that their previous understanding was wrong, or create a sense of crisis.

Classic soft article title:

◆ "High blood lipids, a precursor to paralysis!" (Title of soft article for XX health products)

◆ "Oh my god, bone hyperplasia is killing people!" (Title of soft article about XX health products)

◆ "A 30-year-old man has a 60-year-old heart" (title of a soft article about XX health products)

◆ "Two-thirds of your life is spent in bed, so why not choose a good mattress?" (Title of the soft article about XX mattress)

◆ "If you don't care about calcium and vitamins, please continue to drink this soy milk" (XX Food's soft article title)

12. Calling people by asking

How can a soft article title make readers feel closer? The easiest way is to say hello, just like the Chinese people will ask each other when they meet, "Have you eaten?" Obviously, dialogue, questioning, or calling the person by name can often attract more readers' attention. It is even possible that some people who are not asking questions by you will pay attention to the soft article because they are curious.

Classic soft article title:

◆ "XX, XX, they are all here, what about you?" (the title of a soft article for an event)

◆ "Do you like Shanghai? Would you like to fly here?" (Sina Shanghai Station soft article title)

◆ "People born in 1982, let's talk" (title of soft article about XX product)

◆ "Who else wants IELTS, TOEFL, CJRE study materials?" (Title of soft article from XX training institution)

13. Surround yourself with fun

A good soft article title is often remembered by readers after reading it. This is due to the language used by the soft article creator. Vivid, humorous and witty language can make the title lively and playful. Appropriate operational rhetoric and the effect of homophony can make readers have endless aftertastes after reading it, and even be willing to spread word of mouth.

Classic soft article title:

◆ "Get rid of the spots quickly, and don't let the acne stay" (Title of XX anti-acne cosmetics soft article)

◆ "Lithium" can explain it clearly (XX mobile phone battery soft article title)

◆ "The era of shamelessness is over" (XX lotion soft article title)

◆ "Even when they are having a passionate relationship, they don't sweat because of the XX air conditioner" (Title of the XX air conditioner soft article)

14. Move people with discussion

Suggestive titles are titles we often see, especially when doing promotional activities, such encouraging titles are more common, but if suggestive titles want to break the routine, it takes some hard work. To this end, it is recommended to start from the fact that people have a rebellious mentality and not let them do anything, so that readers will often think about doing something.

Classic soft article title:

◆ "Never start a business just to be a boss" (title of XX investment promotion article)

◆ "Fruit Extract Recommendation: Drink Hot Fruit Extract in Winter" (XX Beverage Soft Article Title)

Just now we introduced how to write soft article titles using "emotion", "interest", "events", as well as "intimidation", "question", "decryption" and other methods to attract readers' attention. This is basically considered "taking the initiative". Is it possible to create a good soft article title without spending too much brainpower? Of course there is. The following will teach you how to use, or use some people, events, and hot spots to write attractive soft article titles.

15. Borrowing “Celebrities”

Everything about celebrities is of concern to the public, whether it is their work, their lives, their interests, etc. If the things or products you promote can be associated with celebrities and borrow the gimmicks of celebrities, it will surely attract the attention of many readers.

I remember that after Lin Dan won the championship at the Beijing Olympics, he threw his shoes into the audience. The next day, no less than 10,000 Lin Dan championship shoes appeared on Taobao. This is the star effect.

Classic soft article title:

◆ "Zhao Yazhi's Secret to Being 20 Years Younger" (title of a cosmetics article)

◆ "Li Bingbing's Favorite Bags" (title of a soft article about a certain brand of bags)

◆ "Gong Li: L'Oreal, you deserve it" (title of a soft article about a cosmetics company)

16. Borrowing from “experts”

In the information society, in addition to public celebrities, there are some recognized experts in all walks of life. With the help of these experts or these well-known institutions, we can make our voices heard and attract everyone's attention!

Classic soft article title:

◆ "Earning tens of thousands of yuan a day, the business secrets of a great entrepreneur" (the title of a soft article from a certain investment agency)

◆ "PS Master XX tells you how to draw a watermelon" (title of a soft article from a training institution)

◆ "PHP experts teach you how to hide files" (title of a soft article from a training institution)

17. Borrowing "hot spots"

Seize the hot events and hot news in society and use them as the source of soft article title creation. Through the public's attention to social hot spots, guide readers to pay attention to soft articles, increase the click-through rate and reprint rate of soft articles. Soft article writers can use Baidu's search rankings to pay attention to recent hot events.

The hot topics here range from the Olympic Games, the World Cup, and the Shenzhou VI spacecraft landing to the labor shortage in society and the rush to pre-order flowers for Christmas.

Classic soft article title:

◆《Shenzhou VI uses Patriot USB flash drives that can be repeatedly erased and written billions of times》

◆《Facing the "labor shortage", how can enterprises leverage e-commerce ?》

◆《Christmas flower reservation hot flower website》

18. Borrowing “popularity”

In the time of Internet, some popular words appear every once in a while, from "Hold on", "You know", "I can't afford it", "I won't give you 100 yuan" in the past two years, to Jackie Chan's catchphrase DUANG...DUANG... recently, the use of these high-frequency popular words can attract readers' attention to a certain extent.

Classic soft article title:

◆ "Completely Smash the "Crazy Stone"" (XX Medical Soft Article Title)

◆ "How can you hold on when the iPhone 5 lucky draw is in progress?" (Title of the soft article of XX activity)

◆《DUANG, housing prices have really dropped》(XX real estate soft article title)

19. Borrowing “culture”

Use poetry, idioms, ancient Chinese, proverbs, two-part allegorical sayings, spoken language, industry terminology, military jargon, foreign languages ​​and dialects, names of people and places, film and television operas and songs, etc. to create soft article titles, thereby enhancing the "cultural cultivation" of the soft article and reducing its advertising flavor!

Classic soft article title:

◆ "First Video challenges CCTV: Same roots but different fates, it's too hasty to fight each other" (title of XX Video Network soft article)

◆ "House prices fall, people only ask but don't buy, agents only ask for "If you're serious, please don't bother"" (XX agent soft article title)

◆ "Shuanghui shed tears" (XX food soft article title)

Final comments:

The title is not a summary, it is designed to grasp the customer's psychology, so the title should be concise and comprehensive, such as the title writing rules for soft article writing. This type of article title directly conveys information and is also the most straightforward one. The first impression it gives is that it can express the core of the article and is easier to attract accurate readers.

To sum up, these are three common high-quality soft article promotion techniques. From this we can see that no matter how the search engine algorithm changes, the search engine will still welcome high-quality original content. Therefore, high-quality soft articles are still the key to a company's success in online marketing.

Author: Wang Xiaojian

Source: Win or Lose