Common methods for website promotion, what are the basic methods for website promotion?

Nowadays, many public account operators like to use major websites to attract traffic. In fact, the most important thing about website traffic is to provide conversion rate. So how to do it specifically? Common methods for website promotion, what are the basic methods for website promotion? Let’s learn more about it with Dongguan editor Feng Chao !

Common methods for website promotion, what are the basic methods for website promotion?

1. Design a dedicated website

Different people have different shopping habits. Some people like to search on the website independently, while others like to consult customer service directly. At the same time, people in different professions have different shopping habits. People in the large-scale electromechanical and industrial equipment industry pay attention to the quality and specifications of the products, while people in the retail industry pay more attention to the prices of the products and are very sensitive to discounted products or promotional activities. Therefore, you can design a special website, taking into account the habits of different consumers, so as to achieve better traffic-generating effects.

2. The copywriter focuses on the pain points

To some extent, website copywriting relies on psychology. Because writing skills are important, but if you want users to find your product at a glance when browsing the web, it largely depends on whether the copy itself captures the user's pain points and whether it can attract users in a short period of time. So how do you capture the user's pain points? Let's take the website slogan as an example. It is usually located on the homepage of the website, so using a large, special-colored font will make it more eye-catching. The slogan should be brief yet powerful, with no more than 20 words. It only needs to highlight the advantages of the website and products and hit the user's pain points. This will make users want to read further.

3. Simple ordering process

Most users do not like to spend too much time on the ordering process, and many website shopping carts are designed by software vendors. Some shopping carts do not allow users to add browsed products to the shopping cart without logging in. This can easily cause users to give up purchasing products directly. Therefore, when choosing a shopping cart program, try to focus on convenience and speed, so that the traffic generation effect will be better.

4. Detailed product information

The more detailed the product information is, the more it can reduce the user's purchase resistance. Being able to satisfy the user's needs for careful review of product information is also a major feature of online shopping, so as much product parameter information as possible should be displayed to the user. This not only helps eliminate users' doubts, but also helps them solve various problems before consumption.