SEO is dead, where does the marketing director go?

——–Practical tips from former Vipshop SEO chief consultant

After the Spring Festival, many brothers in the circle left Guangzhou and went to Shenzhen, Shanghai and Chengdu. . . Some started their own micro-business, some switched to DSP platform sales, and some went to Ping An of China, Chun Shui Tang, and Jinshangdai to work as online marketing directors or supervisors. In short, the SEO circle is becoming less and less popular, which makes me start to think: Is the SEO journey really coming to an end?

Is SEO really coming to an end?

In the past few years, we have experienced an era of explosive demand for SEO. With endless clients, we can easily obtain millions of traffic. Even many small game companies and private hospitals have controlled the SEO traffic distribution rights of the entire industry for a long time. I won’t mention those gray industries, which are even more eye-catching. Why was SEO easy to do in the past? It has a lot to do with Baidu algorithm. In the past, SEO had regular options and focused weight factors. As long as we do well in these four quadrants (as shown below), the effect is completely predictable.

Mr. Huang from Guangzhou Chuxing and I both come from SEO backgrounds and have been friends for many years. I am now at a crossroads. Should I start my own business or change my mindset and work as a network marketing director for another company? He gave me three suggestions:

1. Start your own business as a micro-business operator.

With the rise of WeChat, micro-business franchising is extremely popular now. If you join in now, you will definitely get a piece of the pie. Because whether it is PC e-commerce or mobile micro-commerce, traffic is king. SEOer’s ability to direct traffic is definitely reliable.

2. Start your own Internet marketing company.

Today, there is no company that does not want to engage in e-commerce, but few companies can quickly and systematically master the necessary conditions for doing e-commerce through training. In this way, the market for Internet marketing consulting companies is huge. What does an Internet marketing resource company need to have? In-depth industry solutions, an experienced execution team, and competitively priced advertising resources. Neither is indispensable.

3. Become a “three-in-one marketing director” who has Internet + industry + resources.

In the past, when applying for the position of marketing director, all you had to do was be good at speaking. It’s different now. Without successful peer cases and without 100% control over the delivery resources, you will never be able to reach the level of marketing director.

Finally, I decided to choose Internet Marketing Director to refresh myself and get back on track!

Which industry to choose?

Men are afraid of choosing the wrong career. They are all Internet marketing directors, some of whom earn 200,000 or 300,000 yuan a year, while others earn 100,000 yuan or more a year. For example, in the past two years, there has been a severe shortage of high-level online marketing directors in the Internet finance industry, the cosmetics micro-business franchise industry, and home furnishing e-commerce companies.

What resources does the promotion director need to control?

There is a big difference between the director of online marketing and the director of marketing in many companies. Marketing directors usually come from a company’s marketing department. They have great power and benefits. Most of them are close confidants of the boss and have strong learning and summarizing abilities. But they have a fatal weakness: they lack Internet thinking. We, the brothers who are Internet promotion directors, are usually parachuted in to help companies quickly replace their Internet marketing departments, and will be highly valued by leaders in a short period of time. But once a department gets on the right track, if it fails to maintain its core values ​​or continue to inject new blood into the team, it will be marginalized.

How to maintain core values ​​in the long term? ——Control core resources.

There are 13 methods of online promotion in total (as listed in the figure below). If you grasp the core resource suppliers behind each promotion method, the company will never be able to get away from you. They can learn your methods, but they cannot learn your resources.

In fact, you only need to grasp the four core promotional resources: news and soft-article media resources, WeChat resources, Weibo resources, and APP resources. The others are not very important. With these resources, you can quickly complete brand building, word-of-mouth communication, and mobile traffic import.