Guide to operating a UP host with low followers on Bilibili!

Among the many creators on Bilibili, there are not only well-known UP hosts with hard-core strength, but also some dark horse UP hosts who have low fans and no traffic but stand out with their ability to create works that cannot be underestimated.

By analyzing the UP hosts on Bilibili's dark horse list and their outstanding performance in account operation and content creation, we provide some references and sharing for content creators and brand owners.

The "art student" in the rural sector: Handsome Farmer Bird Brother

The UP host "Yamashiro Oguri Shun's Hairdressing Diary" gained 247.3w followers in 3 months after the account was created, becoming the UP host with the fastest growing followers on Bilibili in 2022.

However, since the UP host "Shuai Nongniaoge" joined Bilibili on March 17, the account has gained nearly 1.85 million followers in less than a month, and the speed of increasing followers is faster than that of Yamashiro Oguri Shun.

A quarter of 2022 has passed, and Bilibili has produced two dark horses with increasing followers.

According to the fan growth list of Feigua Data (Bilibili version), the UP host "Shuai Nong Niao Ge" has been in the top three of the fan growth list for three consecutive weeks, with an average of 431,000 fans growing per week.

▲Data source-Feigua Data (Bilibili version)

Why can Shuai Nongniaoge become a dark horse UP host with a huge increase in followers at Bilibili?

In fact, Shuai Nongniaoge had already accumulated a certain amount of popularity on the short video platform before joining Bilibili.

▲Image source-Douyin (left) Kuaishou (right)

However, the popularity on short video platforms does not mean that you can receive the same attention on Bilibili. Unlike short video platforms, Bilibili is a community that focuses on medium and long videos and puts content and culture first.

The reason why Shuai Nongniaoge broadened the B station track and gained high exposure in a short period of time lies in his content structure.

First of all, there is the rural content in Shuai Nongniaoge's works. In order to make a meal, from the acquisition and processing of ingredients to the production of food, it all shows the rural culture and charm, bringing the audience away from the fireworks of the bustling city.

▲Picture source-B station UP coach Nongniaoge

The content related to agriculture, rural areas and farmers already has a track on Bilibili. Well-known figures such as Li Ziqi and Huanong Brothers are the leading creators of the content related to agriculture, rural areas and farmers on Bilibili, proving the blue ocean trend of the content related to agriculture, rural areas and farmers.

However, it is difficult for only the content about agriculture, rural areas and farmers to stand out in a community atmosphere like Bilibili that is full of creativity and memes, so Shuai Nong Niao Ge also adds handicraft creations on the basis of agriculture, rural areas and farmers.

▲Picture source-B station UP coach Nongniaoge

The character of "knowing a little bit of everything" has greatly enhanced the UP host's memorable points. It not only leads the audience to gaze at rural life and feel the heat of rural life, but also has the confident and free-spirited artistic creation full of "rural atmosphere".

According to FeiGua data (Bilibili version), the works released by the UP host in less than a month have accumulated 60 million views, with an average of over 3 million views. The number of one-click triple-clicks for each work exceeds 10,000. The rich content structure and hardcore technical support provide users with plenty of viewing enjoyment.

▲Data source-Feigua Data (Bilibili version)

Hardcore memes, reshaping "outdated traffic"

According to the "2021 B Station Creator Ecosystem Report", 86% of creators on B Station are aged 18-30. As members of Generation Z, they are willing to explore and create the community atmosphere mentioned above, which is full of creativity and memes.

▲Image source-Bilibili "2021 Bilibili Creator Ecosystem Report"

UP host "Jun Ge Ni Dajiu" released a work "⚡️ Chinese people don't dance to foreign disco ⚡️", which has accumulated 14.9427 million views. Just by relying on this work, the number of fans has increased from 1917 to 47,000, and it has been included in B station's "Must-see every week".

▲Data source-Feigua Data (Bilibili version)

With only a few thousand fans, it has a broadcast-to-fan ratio of over 30,000%, with an interaction rate as high as 22.17%. What kind of work can be highly recognized by Bilibili users?

▲Data source-Feigua Data (Bilibili version)

From the early works of the archaeological UP host "Jun Ge Ni Dajiu", it can be seen that the UP host has always been creating editing works. At the beginning, the theme of the work was celebrity mashups, and there were certain limitations on the audience of the work. The group that a single celebrity can attract is relatively small, and it is difficult to gain traffic.

Because of this, the traffic of the UP host's works did not improve, so he found a breakthrough in traffic in a remix attempt. The UP host edited Japanese animation works and Chinese film and television works and connected them across dimensions, gaining more than 500,000 views in one fell swoop.

▲Picture source-B station UP host Jun Ge your uncle

After transforming his work style, the UP host tried to use classic Chinese cartoons for remixing and editing to interpret a new Chinese style art.

The images chosen by the UP host are all animated works that the Z generation was exposed to when they were young. Precisely because of this, the themes of the works inspire the cultural confidence of the younger generation and evoke resonance in childhood memories.

The background music uses rhythmic clips such as Wa folk songs, and the picture shows gorgeous and bright dynamic effects following the rhythm of the background music. It is a work that integrates ghost animal, Chinese style culture, and audio technology.

▲Picture source-B station UP host Jun Ge your uncle

Although this is a cartoon that I watched when I was a child, it has become a new popular work after being re-edited by the UP host. The combination of pictures and music interprets "Chinese style cyberpunk" that makes the audience who have watched it say they are "addicted to it". It is a disco music that belongs to the Chinese people.

▲Data source-Feigua Data (Bilibili version)

Another dark horse in editing is the UP host "Proudly Below Life".

Although he has less than a thousand fans, his works have 856.3w views. Some users even commented that they didn't believe that this was a high-quality work that could be produced by a UP host with 500 followers.

▲Image source-B station UP host is arrogantly lower than life

This work by UP host "Proudly Below Life" edits and reorganizes famous scenes from many classic film and television works, and even includes materials from crosstalk sketches. Every line in the combined product is perfectly connected as if it were designed, bringing new jokes to "outdated traffic".

▲Image source-B station UP host is arrogantly lower than life

Among the numerous creators, these UP hosts with low followers and no traffic have captured the hearts of Bilibili users with their high-energy and smooth editing techniques, and have used their strength to divide up the traffic pie.

- Summarize

The characteristic of dark horse UP hosts is that they do not have a large number of fans to support the traffic of their works, but they rely on their ability to create high-quality works and their own technical support to attract the attention and recognition of millions of users.

Shuai Nong Niaoge is in the rural area, but he has created differentiation for himself in the field. His character who can do painting, welding, carpentry, and cooking not only highlights the richness of his content, but also caters to the innovative creative atmosphere of Bilibili. Bilibili has many content areas, and creating content differentiation is the key point for creators' works to stand out.

Although UP hosts such as Jun Ge Ni Dajiu and Ao Ao Di Yu Sheng Huo all use editing techniques to attract users, it can be seen that B station users are "irresistible" to works that have both creative strength and high-energy imagination. This is also in line with the platform attributes of B station. "Real materials" plus "imagination" can often impress the younger generation of audiences.