Brand Promotion: PR Calendar for May 2019 (Practical Collection)

The holiday is over

Everyone voluntarily returned to work.

A new month is coming

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PR Calendar May 2019

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Labor Day

Keywords: labor, holiday, overtime

This year's Labor Day was a 4-day holiday. But even so, designers of major brands cannot sit idle, they still have to complete the posters that take advantage of the situation before they can go home! As in previous years, the brand's leverage angles can be roughly divided into the following: 1. Pay tribute to workers, praise diligent work attitude, refuse overtime, etc.; 2. Go out for travel and relax; 3. It is better to stay at home than to stay at home when there are so many people outside; 4. Stick to the word "movement" and have unlimited reverie...

Examples:

Durex: JJ Friendly Reminder: When driving during the holidays, safety comes first.

Jiayuan.com: Work happily and don’t work alone!

Jiang Xiaobai: Craft beer one grain at a time, and harvest every bit.

Youth Day

Keywords: youth, youth, age

This year's Youth Day is a little special because it is connected with the May Day holiday, allowing people all over the country to celebrate the festival together. Brands can take advantage of this situation by starting from the special points of this year, or, as usual, starting from the angles of caring for young people, loving youth, and playing with age jokes.

Examples:

Dicos: Be a good young man who keeps pace with the times in terms of food!

Hello Travel: I became bald and stronger! The "hard" youth of the May Fourth Movement never stop pursuing their dreams!

An Tai: To become a successful young person - you need to smooth out your edges, and you need a movie of An Tai!

beginning of summer

Keywords: summer, heat, weight loss

The Beginning of Summer marks the official start of the hot summer. Major brands can take advantage of the distinctive characteristics of the Beginning of Summer to take advantage of the popularity. For example, electrical appliance brands can start with the heat and remind everyone that it is time to turn on the air conditioner and enjoy a cool summer; body shaping brands can start with weight loss in June, as it will be too late if you don’t lose weight in this season of showing legs and arms; for other brands with less obvious characteristics, it is also ok to start with welcoming summer and elements such as popsicles.

Examples:

Jissbon: #Lixia#, I want to do to you what summer did to popsicles.

OREO: Welcome to OREO BEACH!

Mengniu Chunzhen: #立夏# Early summer has arrived, and the fairies’ slender waists are hidden by their coats.

Mother's Day

Keywords: maternal love, companionship, gratitude

Mother is the most important person in anyone's life. Therefore, the most important feature of brand leveraging is to be sincere. From a heartfelt perspective, we can approach it from three aspects: praising maternal love, accompanying mothers, and thanking mothers, and touch people's hearts in all aspects.

Examples:

Love: The softest and the strongest, mother’s love is like a mountain.

An Tai: Let love be given, only love.

Jiang Xiaobai: When I was a child, I didn’t understand love. It was she who taught you and me how to love in #simplelife#.

520

Keywords: couple, love, single

You can choose not to celebrate Valentine’s Day in May, but you must celebrate 520! 520 is the homonym of “I love you”, so this day will be a big scene for showing off your love. Brands can leverage this opportunity by having couples show their affection, or they can take an unconventional approach and start by caring for singles.

Examples:

Wanglaoji: 520 True Words, But Not Too Much.

Luckin Coffee: "Before I met you, I drank coffee alone and never felt lonely."

Qia Qia: Just for this one bite.

Xiaoman

Keywords: precipitation, temperature difference, maturity

Grain Man is the second solar term in summer, symbolizing the gradual maturity of crops. When Grain Full arrives, the temperature difference decreases and precipitation increases. Brands can focus on these characteristics to showcase their own brand characteristics.

Examples:

Elephant: I'll give you a little satisfaction tonight.

Jiang Xiaobai: The best state of growth is half maturity and half innocence.

Midea: After the rain, the sky clears up and we enjoy the freshness.

World No Tobacco Day

Keywords: environmental protection, health, smoking cessation

World No Tobacco Day, as the name suggests, is a holiday calling on everyone to quit smoking. The brand leverages the momentum mainly from the following angles: 1. Smoking is harmful to health; 2. Care for life and stay away from secondhand smoke; 3. Quitting smoking is not only healthy, but also environmentally friendly.

Examples:

Durex: #WorldNoTobaccoDay# One for you.

Didi Chuxing: #WorldNoTobaccoDay#Don’t smoke today for a better tomorrow.

Haier Home Appliances: #WorldNoTobaccoDay#Say no to any cigarettes that are harmful to your health!

Okay

The most important marketing node in May

It's all here

Do you feel full of energy after reading this?

(Even if it’s not, you have to tell me it is!)

I hope everyone can

Obsessed with work and losing weight

at last

For my efforts in organizing

You guys should watch it several times.

Author: SocialMarketing

Source: Social Marketing (ID: social_marketing)