Tik Tok marketing and promotion, 6 steps to make money with Tik Tok account!

Now many brand companies have realized the huge marketing value of Douyin. More than 26.1% of China's top 500 brands, including Xiaomi, Mengniu, Gree, Haidilao, Coca-Cola, Wanglaoji, and Haier, have begun to settle in Douyin.

Douyin has no shortage of fans, and WeChat is suitable for transactions

Speaking of TikTok marketing, I don’t know if you have noticed that the TikTok we watch is pushed out.

Looking at the content on his homepage, there are definitely no less than 10 posts. What does this indicate?

In fact, Douyin has no shortage of fans. As long as you can continue to update and create content with your heart, I believe that increasing your fans is not a difficult task.

Congratulations, you have mastered the key to Douyin operation. However, have you noticed that 90% of the content on TikTok is only of viewing value and cannot be monetized at all?

A store that makes funny videos, with an average of over 100,000 likes, but when you look at the window display, it turns out to be a grocery store that sells books and kettles?

First, it looks like a grocery store and doesn’t give people enough trust.

Second, are you kidding? If I want to buy this book, why don’t I go to Dangdang.com? Why don’t I go to Pinduoduo to buy a kettle? Why not buy from a specialized Taobao merchant?

Therefore, even if Douyin may have millions of fans, it is still very difficult to achieve a high monetization rate. WeChat is a relatively mature platform suitable for transactions at the current stage.

It is not difficult to have fans, but what is difficult is to master the methods and steps of monetization.

Next, I will reveal to you the most practical steps to monetize Douyin. This could be the key to unlocking your gold mine!

Step 1: Tik Tok Creativity

There are three people walking together. What kind of person can become the focus of the crowd? That is you have to be different and unique.

The same goes for Tik Tok, which has tens of millions of videos every day, and the most popular ones are often the most creative. There are many big names in Douyin who can create good content, and there is never a shortage of good ideas.

"What is lacking is to find reasons to transform creativity", which means "good creativity needs a way to make money"!

We have summarized 3 high-frequency and market-proven effective Douyin creative content production formulas for reference:

Formula 1: “Evaluation” or “Fake identification” + “Genuine product promotion”

In today's Internet world, there are too many true and false things. Take girls for example, one sunscreen can generate hundreds of review videos.

There are millions of products available today and it’s hard to know which one to choose. There are thousands of varieties of sunscreen and hundreds of shades of lipstick. Which one is the best? Which should I choose?

When people buy a product, the first thing they believe is definitely not what the merchant says about how good the product is, but rather what people who have used the product say about it.

Therefore, the "review" or "fake identification" + genuine product promotion produced on Douyin is a set of creative content combinations with a super high monetization rate.

How to use this formula?

For example, when you review a facial cleanser, you can first explain the actual effects of this facial cleanser, introduce its real usage experience to everyone one by one, and finally put out a window for click-to-buy, and this product is cheaper than the ones on the market. Do you think people will buy it?

Or teach everyone how to distinguish whether this brand of facial cleanser is genuine or fake, and finally provide the link to the "real product". What is the underlying motivation behind this? ——"I spend all day teaching others how to identify fakes, but how can I identify fakes myself?"

Therefore, to seize this monetization outlet, just keep proving that your product is genuine!

Once such cards are played, the level of trust will immediately increase. In addition, you have upstream product supply chain and price advantages. Who else would they buy from if not yours? There is a high probability that people who watched the video placed an order within minutes.

Applicable industries: cosmetics, sneakers, etc., always works!

Let’s look at some real-world examples:

1. Sneaker unboxing and evaluation case, take out the new shoes and try them on right in front of you. The average like rate is over 100,000. The products sold in his window display are also shoes, and they are all at promotional prices.

Oh my god, sneaker lovers probably wait for its update every day - to see the latest new models from big brands like Curry, Nike, AJ, etc.!

2. A beauty blogger specializes in filming and reviewing skin care products on Douyin, eliminating the hesitation of many confused women in choosing skin care products. Through each review, fans' shopping carts are filled up in minutes.

Formula 2: Food tasting + review with a strong sense of immersion

The same dish, the same fruit, can have a hundred different feelings and evaluations, all of which can become content! For example, many food bloggers in Guangzhou shoot vivid food tasting videos and share their tasting experiences, allowing readers to empathize with them!

Super strong immersive experience! Coupled with strong recommendations, an Internet celebrity store was born. As a result, many food tasting bloggers have become beloved advertising spokespeople for major food store managers.

Ways to monetize: advertisements of various restaurants, private chefs, fruit specialties, and merchandise display windows!

Formula 3: Expert identity + real person outbound + professional knowledge output,

In terms of traffic generation, in addition to working hard on the content introduction of Douyin and the content itself, we can also achieve traffic generation by directly putting the WeChat account on the personal homepage (for safety reasons: it is recommended that new accounts first do a good job of content work, and then start traffic generation after the number of fans has reached a certain level).

Most of the commercial content on TikTok follows this pattern: using the identity of an expert, real people are used to output knowledge content, and then readers are guided to comment eagerly or go to their homepage to find WeChat. Hope to get expert advice.

Monetization methods: knowledge payment, training, and consulting!

Special note: There are thousands of creative ideas, but monetization is the first one! Don’t create content simply to increase followers. When doing Douyin, you need to think about the subsequent monetization before taking action!

Step 2: Increase followers on Douyin

Here’s what you need to know about increasing followers:

1. Stick to publishing vertical works

It is very necessary to operate a Douyin account and ensure continuous updates. In addition, the content selection must be vertical enough (one content per issue). On the one hand, it is conducive to shaping personal IP, and on the other hand, it can be recognized by machines and labeled with a unified label, which is more conducive to attracting accurate fans.

When creating specific content, be sure to ensure it is consistent and professional, and most importantly, provide value to fans. Only in this way will they be more willing to continue following the corresponding account owner.

2. Weight is related to interaction

After the content is published, if guided properly, we will often receive comments and feedback from users. At this time, we must pay attention - we must reply to each one.

When users receive a reply, they are likely to come back and open our video again. As a result, our playback volume will increase, thereby increasing the account's weight and recommendation volume.

3. DOU+ delivery test

For accounts with 700-1000 fans, it is recommended to try DOU+. The budget for a single video is generally controlled at around 300: invest 2-3 times in DOU+, 100 yuan each time.

During the campaign, pay attention to timely data collection and make corresponding adjustments and optimizations. There is another benefit of using DOU+ for promotion - it can drive the playback volume of other works.

4. External support

On the Toutiao platform, due to machine recommendations, initial boost is very important.

After publishing the video, you can push the video link to the fan group buying group (there are also some Douyin operation and communication groups), and send red envelopes to encourage group members to like the video and forward it to their friends circle to help promote it.

The visible data growth brought about by external support is very significant, and it must be done if conditions permit.

5. Hot search topics and controversial topics naturally increase followers

Hot search/controversial topics:

In addition to using some tricks to actively increase followers, there is also a common and effective way to increase followers naturally - riding on hot topics.

The specific application method is to pay attention to Douyin's new rules or traffic activities on a daily basis. The simplest and most brutal way is to add the corresponding #hot topic to the title of your content. Remember to pay attention to the relevance to the content when choosing a topic.

Controversial topics: In addition to becoming popular, they can also prolong the popularity. Pay attention to the interaction in the comment section.

Step 3: Drain traffic from TikTok to WeChat

1. Conventional drainage

The most common method of attracting traffic on Douyin is to put the WeChat account in the "Introduction" of the Douyin homepage, preferably a string of numbers, so that even without any symbols or hints, fans can know that it is a WeChat account and add it actively.

2. Paid service traffic diversion

In addition to the usual QR code, you can also try marking "providing authentication service + WeChat account" on your homepage, which will have an excellent traffic-generating effect.

3. Give away test products to attract traffic

In addition, giving out benefits and trial products is also a good way to attract traffic. You can leave a message in the comment section of the video and give out trial products corresponding to the video to attract fans to join you in the event.

After the Douyin fans are directed to the WeChat account, some tools can be used to achieve automatic approval and reply.

PS: Due to the recent strict control of WeChat, everyone should choose tools with caution.

Step 4: Design fission

After directing fans to your personal WeChat account, you can take some actions on WeChat accordingly. Our team has personally tested and verified that WeChat community is a fission channel and method that is worth trying:

1. Fans group buying group

By identifying keywords, fans attracted by Douyin are aggregated into a group, and promotional activities are carried out within the group: group purchase discounts are issued, and corresponding fission speech is designed to encourage fans to bring in other customers and achieve fission.

2. Collect likes to get discounts

In the design of the fission link, fans can be guided to forward the fission poster of the event to their circle of friends. By collecting likes, they can get discounts, which will make fans more willing to forward.

3. Share + Giveaway

In addition to discounts, we can even give away free products by guiding fans to forward the link. After new users complete their registration, we will give them corresponding products.

Step 5: About the transaction

Here are two important formulas for "trust" and "deal":

Early preparation for WeChat Moments (at least two weeks) + background image + profile picture = trust

Simple greeting + one sentence copy (reiterate value + promotion hormone) + order steps = deal

The specific transaction modes are:

1. Product promotion

If the products you sell are well-known brands, there is basically no need to "preach" to users. You can guide them appropriately through the content of Douyin and "poke" their pain points and needs. At this time, as long as you have a certain price advantage, most of the transactions will be completed naturally.

If it is not a well-known brand, you can start with the content: if you make a freckle removal product, you can film a video to teach people how to remove freckles; if you make a whitening product, you can teach people how to whiten their skin.

Grasp the user's reasons for buying, create content normally and provide content value.

In the actual operation process, we found that frequently holding "giveaway" activities is very effective in attracting fans to WeChat. Many fans will add you no matter you are a big name or not, as long as you send them gifts (you can try it if you have enough cost budget).

After directing traffic from Douyin to WeChat, the most effective way to complete transactions more quickly is to let old users "persuade" new users.

The specific steps are:

Create a group → Invite fans (especially users who inquire about prices) to join the group → Use red envelopes to encourage old users to post product experiences in the group.

You know, letting users influence other users is at least a hundred times more effective than merchants simply talking to themselves to make sales.

2. Advertising

In addition to selling goods for cash, you can also sell advertisements - leave your contact information on Douyin, and advertisers in need will generally search for them themselves and come to you.

Some of them are Taobao merchants, and they usually require product links to be posted in windows or Tmall stores:

The effect of hanging a window display varies from person to person, so it is not recommended here; if the video directly links to the Tmall store, it is relatively easy to get an order with sales and reviews, and the effect is more significant.

When screening advertisers, pay attention to the following three criteria:

1. We mainly focus on Tmall stores and try not to accept Taobao stores.
2. Check whether the store’s comprehensive rating, sales volume, and reviews meet the standards.
3. The commission ratio is generally determined by the advertiser and the two parties jointly decide whether to proceed after the advertiser sends the sample.

3. Training or consulting + industry cooperation

In addition, you can also realize monetization by providing training and consulting services. Correspondingly, you can also find some related industries to cooperate and form cross-industry alliances.

For example, if you want to monetize by charging a naming fee for your baby, since naming requires checking the birth date, you can guide customers to add WeChat for connection and then provide services.

In terms of seeking cooperation, you can try to cooperate with formal naming agencies to share profits, connect with maternal and child platforms to share commissions, and then continue to convert with maternal and child products in the later stage. Correspondingly, the maternal and infant platform may also become one of our upstream platforms, and the two will serve as each other's "fish ponds".

Similar services include business consulting:

The usual path is:

Reply to comments → Private chat → Lead WeChat → Provide value

All you need to do is add “purchase proposition” and “consultation process” to start the transaction process! ! !

Knowledge payment, training, consulting, project implementation cooperation, etc. have formed an industrial approach, perhaps! A 15s short video is a detonating point! ! !

Step 6: Repeat Purchase & Referral

The next goal after completing a transaction is to guide repeat purchases, and the essence of repeat purchases is to continuously provide high value and build trust.

Here are some common methods to lock in customers and increase repeat purchases:

1. Build a reasonable membership system; such as: JD Plus.
2. Annual cards, annual packages, etc., such as: single-use cards for the hairdressing and beauty industry.
3. Points card coupons: For example: get 1 free milk tea shop points card for every 5 cups you drink, Luckin Coffee coupons.

This requires a certain amount of trust accumulation in the early stages. Here is a "trust thermometer" theory - the higher the trust, the higher the transaction price!

The new generation of products produced subsequently will continue to meet the additional needs of customers. This will enable repeat purchases and encourage users to come back to buy again.

Generating traffic on Douyin and completing transactions on WeChat is a relatively mature Douyin monetization path in the current market.

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan

author: Kunlong Team

Source: Kunlong Team