Five major subjects that a novice operator must go through!

A fresh graduate asked me: Han Li, I want to enter the operations position, what should I learn? I didn't use my skills of deceiving others and told him directly that he should learn the following subjects. This is a lesson I learned from previous experience!

Hard work

When people first start operations, it is easiest for them to develop a melancholy personality.

for example:

• When the product is not good enough
• When operational tools don’t work well
• When the data is lost after the operation project is taken over
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• When KPI goes up
• When taking the blame
• When the relevant departments say that the operation level is not good enough
• When there is no salary increase
• When data indicators cannot be improved
• When the big guys were like "The merchant woman knows not the sorrow of losing her country, she still sings the song of Hou Ting Hua across the river"
• …

Especially for newcomers, few can get out of this desolate journey. Most new operators cannot survive this depressing life and turn to the market and products halfway... I suggest that many operators must insist on completing this desolate road. Only after completing it can you discover the beauty of operations. This period of time is probably within 3 years.

During this period, you must always be prepared to accept boring work, judgment from your leaders, and abuse from users. These were the days when “from Henan to Hunan – extremely difficult”.

Two suggestions for newcomers at this time:

1. Unconditionally follow other people's operating rules and understand the business;
2. Learn to laugh at yourself.

I started to develop a self-deprecating personality after I started working in operations. Self-deprecation is a kind of self-cultivation and a way to release frustration when doing operations. So, when I recalled the days when I entered the operations position, I created the term "operations manager" on the spur of the moment, purely for self-deprecation. Also, during that time, I wrote a 100,000-word article to complain about the operations, just to release my depressed mood.

aesthetics

After studying hard, you will suddenly discover the beauty of operations one day.

This is the operator's second discipline: aesthetics

I didn't learn much in college. After graduation, I came into contact with many low-level jobs, such as sales, conference marketing , franchising, planning , copywriting, book editing, web editing, marketing, and channels. It was not until I worked in operations for three years that I realized that operations, like editing, copywriting, and planning, are three positions that require very high skills.

Of course, due to the maturity of the positions, the editing and copywriting circles have produced a group of elites who are beginning to embark on the path of finding the soul for copywriting and editing. Many people give up their salary requirements in the early stages just because they are interested in planning, advertising, and editing. They work with passion and eventually realize the uniqueness of their positions and stand out and become the best.

Why operation is beautiful? Because there is output. Just like when a book editor publishes a book and it becomes a bestseller, or when an advertisement is a success and helps the client sell a lot of goods, or even wins an award, that is a real sense of happiness.

Discovering problems and solving them is the beauty of operations!

When a product becomes a hit because of your extraordinary operation, even in a short-term operation round, your achievements are beyond imagination. Then, this sense of accomplishment is no less than that of an editor planning a best-selling book or an advertisement making a product popular.

When doing operations, you must believe that operations can shape your future. The spiritual realm should be higher.

When you operate with such an ideal in mind, the operation becomes beautiful.

At this time, the operator gives two suggestions:

1. Learn to break the rules of operation;
2. Trial and error your own operational knowledge.

Performance Studies

Products provide the stage, and operations perform the show. Operations are like a performer, trying to please users, customers, and even the boss. The harder you perform, the better your business will be.

When you feel the beauty of operations, you will find that operations is really a position with high knowledge content. Operations begin to liberate your talents, contribute your talents to the business, and you begin to move towards scientific operations.

Therefore, once you enter a real operation team, you will be greeted by a strong business atmosphere, rather than simply being "user-centric". This atmosphere takes into account the user's emotions and also implies some strategy, trap or conspiracy.

"Shrewd and shrewd", I like this slightly derogatory word more and more: Operations is the midfielder, coordinating and dispatching troops to fight for effectiveness!

At this time, operations require:

1. Get your own operating rules and deepen your business experience;
2. Planning to move into operations management.

Law

When you accidentally update someone else's life, you are actually doing a lot of evil.

My article "Easy to Understand, Talking About Operations with a Fool's Talk" was reprinted by an entrepreneurial information website, and the title was changed to: Whether a graduate takes the postgraduate entrance examination or works entirely in the operations department, how did he do it after working in operations for 8 years?

This made my anus tighten. Because this title speaks out the guilt of the operator. When I was working in the postgraduate entrance examination market, I did a lot of evil things. At that time, I was either an operator or a planner and promoter. I wrote a lot of text information, survived on Baidu Zhidao, Tieba, and major university forums, wrote soft articles, and wrote postgraduate entrance examination strategy booklets. I had only one goal: fresh graduates, come and take the postgraduate entrance examination.

Later, I switched to the postgraduate entrance examination market for a master’s degree in law at a certain university, but the truth was finally revealed. I had not predicted the questions correctly that year, but the promotional material said I would “pass”. Later, I really couldn't bear to update other people's lives anymore. The psychological pressure was too great, so I walked out of this trap.

Later, when I was doing campus recruitment for fresh graduates, I made another mistake by advising those students who were taking the postgraduate entrance exam to find jobs.

I feel very conflicted!

There are many operators like me.

Operation is a combination of virtual and real work. Even if it is magnified to the entire Internet product, it is more virtual than real: water army, vests, false impressions, insight into psychology...

I am a loyal fan of Yu Xiuhua, and her poem "I Please This World with Pain" is my guiding principle:

When I noticed my body, it was old and beyond repair

Many parts of my body were hurting in turn: my stomach, my arms, my legs, my fingers

I suspect I have done a lot of evil in this world

Speak ill of the flowers that have bloomed. I suspect I love the night

Ignore the morning

Fortunately, some pain can be omitted: being abandoned, being lonely

Sheltered by the long desolation

I am ashamed to say these things: I really

Not enough love

We don’t love our users enough. This is the essence of business and the essence of operations. "User-centric" is just an operational means.

Here is a warning to operators at this stage:

We must have a sense of "law", do less evil, and operations must not only involve deceiving users.

Life Science

Ultimately, operations and life become one. When you really understand the meridians of operation, you will find that operation is everywhere in life!

Confucius is China's chief content operations officer. He understood the essence of operations too early: the doctrine of the mean. When speaking to others, you should be cautious and modest, and not bombard them like a cannon; but you should also have your own principles. This is the golden mean in life.

Operations require moderation. First, you cannot be profit-driven, which can easily ruin the business, especially when it comes to products for users. Second, you cannot be user-centric, as this is just a means to an end for operations. Business is business after all, and profit is the top priority.

Remember one thing: serve with your left hand and transform with your right hand. The process of guiding from the left hand to the right hand is operation.

This forces operators to become philosophers, and you will find that operations is really a philosophy. For example, how can you make users not feel disgusted, or even willingly convert to paying, or contribute high-quality posts to you? The awesome thing about Taobao is that even though users know that Double Eleven is a big scam, they still impulsively stay up late to shop, because Taobao understands human weaknesses and makes a fortune by taking advantage of human nature.

WeChat’s interaction is good. But this is not the user experience. From the perspective of life: people on Earth are lonely, vain, and gloat over other people’s misfortunes. I was lonely and wanted to go out and find friends to have barbecue. But now, I feel lonely, so I chat with my classmates and check my friends circle and I am no longer lonely.

Philosophy is life, where there are people, there is operation!

Recommendations for operators at this stage:

Think calmly and live calmly!