up to date! Data rankings of 60 information flow advertising platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in March 2020.

The list is divided into three parts: monthly active users and crowd portrait data of major information flow platforms, and mobile terminal data rankings. The overall data can be used to infer the traffic trends in April and May, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

According to the latest monthly active data in March, among the 60 mainstream information streaming platforms counted, the monthly active users of 45 platforms have begun to decline, and only 15 platforms have seen a small increase .

When the data table was released last month, Aiqijun predicted: It is expected that the data of many platforms will begin to decline in March, and the monthly active users of most information, video, and short video live streaming platforms will reach a peak in February. The current data shows that this is a good proof.

Let’s take a detailed look at the data performance of each dimension of each major platform.

Monthly active ranking

▶ Overall distribution trend chart (click to view larger image)

Interpretation of the overall data in March

▶ Top 3 monthly active users

The top three growth rates were led by Qingting FM, followed by Driving Test Guide and Sina Finance, with growth rates of 7.9%, 5.3% and 4.7% respectively.

▶ Top 3 monthly active users with the largest decline

The top three with the largest decline were led by Dongqiudi, with a decline of 13.5%, followed by Mango TV and Sina Sports, with declines of 9% and 8.3% respectively. Sina Sports has been in the top three with the largest decline for two consecutive months.

Social platforms - Among the 7 social platforms counted, except for Maimai, which maintained a small growth of 0.7%, the monthly active users of other major platforms fell across the board; QQ Space had the largest decline of 3.9%

Information platforms : Among the 15 information platforms surveyed, except for Sina Finance and ZAKER News, which maintained growth, the monthly active users of other major platforms fell across the board; Sina Finance increased by 4.7%; the largest decline was 13.5% for Dongqiudi, followed by 8.3% for Sina Sports

Browser platforms - The monthly active users of the eight browser platforms included in the statistics showed positive growth in February. In March, 360, OPPO, and VIVO still maintained positive growth. The monthly active users of the other platforms showed a downward trend.

Video platforms : The monthly active users of the six video platforms counted (January and February) all continued to grow, reaching a collective peak in February. In March, the monthly active users began to decline across the board, and the decline was large, all exceeding 6%; Mango TV had the largest decline of 9%.

Short video live streaming : The monthly activity of the seven platforms included in the survey also declined across the board in March, with Tencent Weishi seeing the largest drop of 7.9%, followed by Kuaishou at 7.6%.

Audio platforms : Among the five platforms surveyed, Qingting FM, Lanrentingshu, and Ximalaya all saw growth, with Qingting FM seeing the largest increase of 7.9%; Lizhi saw a significant decline.

Other platforms: The automotive platform Driving Test Guide saw a significant increase of 5.3%; the monthly active users of maternal and child platforms also declined collectively, but the decline was relatively small; the monthly active user growth of tool platforms fluctuated slightly; the knowledge question and answer platform Zhihu saw a decrease of 2.7%; and the community e-commerce platform Xiaohongshu saw a small increase.

Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The mobile device coverage rate based on the latest (April 6th - April 12th) data statistics is as follows. Aidou who has device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in March compiled and presented to you by the editor. I hope it can help you to make channel selection and optimization reference.

Author: Ai Qi bacteria

Source: Aichisem