An introduction to Yidian Zixun platform and a display of advertising cases!

Platform Introduction

Yidian Zixun is an interest engine that was born for interests and organically integrates search and personalized recommendation technologies. The team is committed to providing users with personalized and accurate information based on their interests and growing into a first-generation content distribution platform in the mobile Internet era. Yidian News helps users to disentangle themselves from the vast amount of news and information by providing personalized custom channels and continuously learning user preferences with cutting-edge algorithms. They only need to read a little bit of news that they care about every day!

According to statistics, users are spending more and more time on mobile devices, and the number of people reading news on their mobile phones has increased 2.28 times in 18 months, so the mobile advertising market is also continuing to grow rapidly.

Yidian Zixun's content distribution based on user interests is becoming more and more effective. Machines are replacing manual labor, and it has the ability to process materials on a large scale and distribute them to a large user base.

Yidian Zixun has a unique patent in its technology accumulation - interest engine. It has methods and systems for recommending content to users and hybrid information query to facilitate users to obtain content.

Interest Engine is a patented technology originally developed by Yidian Zixun. It organically integrates the search engine and recommendation engine on the underlying technical architecture. It not only extracts the technical advantages of the search engine such as data crawling and text analysis, but also combines the recommendation engine with the form of pushing content using personal portraits. It can intelligently analyze user interests and hobbies, thereby accurately recommending content that they are really interested in to users.

The "interest engine" distributes content based on search, browsing, comment, and subscription tags, and it will understand you better and better.

Yidian Zixun also has an omnipresent search window, encouraging users to actively express their interests anytime and anywhere.

Yidian News has both human and machine support to screen high-quality content, carefully edit and screen information, achieve effective reading, and increase the value of content consumption. Combined with Phoenix's high-quality news sources and original self-media, the quality of content can be improved, content can be ignited, and users' interest in reading can be activated.

With premium features, high-quality content, and access to vertical services, Yidian Zixun has grown rapidly and gained high satisfaction. Yidian Zixun's user growth rate in the mobile news APP category is 125.7%, and its coverage rate is 7.9%.

Yidian Zixun ranks third among news apps, with 330 million installations, 53 million daily active users, and 140 million active balances. It is understood that the average daily usage time of Yidian Zixun users is 55 minutes, the average number of times they open the app is 7 times a day, the average number of articles read is 19 articles a day, the number of comments a day is 2.8 million, and the number of clicks on collections a day is 5.8 million; this is three times the length of time users of traditional clients stay on the app. The average time a user spends browsing Yidian Zixun is nearly 9 minutes.

Yidianzixun advertising and case display

Brand marketing——help brands achieve effective exposure in all dimensions

Precision marketing——precise distribution based on big data to meet different marketing needs

Content marketing - make advertising content-oriented and create content that users are interested in

Big data marketing——multi-dimensional data insights, accurate brand diagnosis support

Integrated marketing——cooperation of multiple resources to achieve industry influence

Author: U Channel

Source: U Channel