Baidu Jimuyu promotion landing page construction process

How to build a Jimuyu page? How to make the Jimuyu promotion landing page achieve high conversion effect?

The following will teach you how to build a Jimuyu promotion landing page from two aspects: the process of setting up the Jimuyu landing page for bidding promotion, and how to improve the conversion effect of Jimuyu.

Jimuyu landing page construction process

Step 1: Page Planning

What kind of traffic do you want to carry? What content should be placed at the top, in the middle, and at the bottom?

Whether you are making a traditional bidding promotion page or a Jimuyu page, you must first plan what kind of needs you want to meet before making it. Then, you need to plan what content is needed on each screen of the bidding promotion landing page.

What to put in the head? What should be placed in the middle? What to put at the bottom?
What kind of content should be placed on the first and second screens to highlight the core of the product and highlight your product's selling points;
What copy and pictures are used on the third and fourth screens to highlight the product selling points, and what advantages do you have compared to your peers?
What should be placed at the bottom to attract users to consult online, convert, and leave clues?
…

These are all things that need to be thought about and planned before creating the bidding promotion landing page. It is important to remember that "planning comes first, production comes later" .

Step 2: Template selection

Once we have a clear and complete idea for the bidding promotion landing page planning, we can proceed to the second step of "template selection".

Jimuyu provides many templates. You can choose different types of templates based on the characteristics of the industry you are bidding on and your industry information, and then edit and fill them to form your own landing page.

Step 3: Page Editing

After we have the plan and the template, we need to fill the page with content. You need to create a new marketing component and edit the content of the populated page.

Step 4: Submit for review

After editing the bidding promotion landing page, proceed to the fourth step to submit for review.

Before reviewing, check whether there are any typos on the page, whether the pictures are unclear, whether the logic is smooth, and whether there is a conversion consultation button. After checking that there are no problems, submit for review.

Note: Baidu will only allow you to place an ad after the bidding promotion page has been reviewed and approved. The bidding promotion page that is under review cannot be placed.

How to improve the conversion effect of Jimuyu?

How to make a landing page for Jimuyu promotion? The technical issues are not that difficult and the functions are very simple. Then why do many people say that the bidding promotion of Jimuyu is not effective? The root cause is that the content planner is not well planned, and the content is not filled in seriously. How is it possible to get leads quickly by just using a template? If you want to improve the conversion effect of bidding promotion, you need to do the following 3 things:

1. The framework should be well planned

This is the key point. You need to consider the attributes of your industry and the characteristics of your population, especially the content of the first two screens, which must attract users.

2. Page content and traffic should match

The page should not only be beautiful, but more importantly, it should be considered what kind of traffic the page can carry and whether it can handle it. This needs to be thought through clearly.

3. Make good use of the landing page quality inspection function

When the page score is low and appears average or even poor, the effectiveness of the bidding promotion will be directly affected.

The above are two aspects of how to make the Jimuyu promotion landing page, the construction process, and how to improve the conversion effect. Of course, this is only a small part of the content about how to make the Jimuyu promotion landing page. The above are two aspects of how to make the Jimuyu promotion landing page, the construction process, and how to improve the conversion effect. Of course, this is only a small part of the content about how to make the Jimuyu promotion landing page.