Tutorial on optimizing HTML tags for corporate websites!

There are only a few HTML tags that SEOers really need to master and use frequently. In this section, Dongguan Fengchao SEO will talk about page HTML tag optimization.

title tag – title tag
1) Title tag usage

<title>Website SEO HTML tag optimization tutorial – Dongguan Feng Chao seo</title>

2) The role of title tags

There are many ways to write and operate website titles. Friends who need to know how to optimize titles can turn to the relevant topics of Dongguan Feng Chao SEO Blog (title optimization).

3) Page title tag optimization experience

Include keywords: The title tag should not only include keywords, but the closer it is to the front, the better for keyword optimization.
Sentence fluency: When users see search results, they will first read the title. If the title is not fluent, it is difficult to leave a good impression on people.
Attract people to click: In addition to being fluent, the title should also capture people's thoughts when searching for the word and attract people to click in.
Avoid inconsistencies between title and text: Inconsistencies between title and text are a big taboo in white hat SEO, and will directly affect the bounce rate of the website. Poor click log data collected by search engines will directly affect the keyword ranking of the page.
Number of words in the title: Baidu’s title standard is that the best title is concise and to the point. SEOers like to pile on more keywords. Although search engines generally do not penalize excessive keyword stacking in article titles, Dongguan Fengchao SEO recommends that you try not to write titles that are too long.

description tag – page description tag
1) Description tag usage

<meta name='description' content='After being included and indexed by search engines, pages of websites with higher weights will be given an initial weight value, which can also be understood as the initial keyword ranking. As search engine users discover and click on this page through searching keywords, the data affects the subsequent ranking of this page. TF-IDF is a weighted method by which the page itself is given weight by the search engine. ' />

2) Description tag function

The page description tag is usually displayed as a page summary in search engine results, supplementing the article title and introducing the page content and attracting click traffic.

3) Page description tag optimization experience

Include as many user search terms as possible: If you want the page description tag content to be displayed as a summary in the search results, it generally needs to include the user's search terms, which can also be understood as including keywords. Generally speaking, page description tags will appear as summaries in search results, but occasionally they may not appear as summaries in search engine results if they do not contain user search terms. Instead, the search engine automatically captures a paragraph in the body of the page that contains the search terms as a summary.
Concise, clear and click-worthy: As an important content that can attract users to click, the page description must clearly and concisely describe the page content, and at the same time it should also attract users to click.
Word count issue: The word count of the page description tag should not be too much or too little. Too much information will not be complete, while too little information will not provide a clear introduction to the page content and may affect user clicks.
PS: However, even if the page description tag does not contain user search terms, it will be treated as a summary. Search terms and keywords are mentioned here.

3) Eye-Catching

The page description tag is a supplement to the title. When people see the title and then the page description, as long as one of them is more attractive for them to click in, it proves that the page description tag we wrote is very successful.

keywords tag – keyword tag
1) Keywords tag usage

<meta name=”keywords” content=”TF-IDF” />

2) Keywords tag function

It is almost useless for ranking now, but it is still recommended to write it down, which will be more standardized.

3) Keyword tag optimization experience

Difficulty: Choose keywords with moderate difficulty.
Number: Generally, a page should have one main keyword and three or two secondary keywords.
Filling principles: The keywords tag has lost its original effect. Now you can still do keyword ranking without writing it, because the search engine will automatically extract the keywords of the page and create an index based on the "TF-IDF weighted method" and other methods, rather than based on the keyword tags written by the webmaster. But according to the regulations, it should still be written down, which will have a positive impact to a certain extent. Many people say that writing a lot will have negative effects. This is done on almost all high-authority websites, and no negative effects have been seen.
Several ways of writing: There are generally four ways of writing. Just write brand words, just write one core keyword, write a bunch of words, or write none.
H/em/strong/tag – emphasis tag
H tag usage: <h1>I am an H1 tag (I will not use an H1 tag for demonstration purposes)</h1>

em tag usage: <em>I am italic</em>

Strong tag usage: <strong>I am bold</strong>

H tag, em tag and strong tag are all tags that play an emphasis role. Flexible use of these tags can better weight keywords.

1) H tag

The H tag is the title tag, which is divided into H1~H6. The H1 tag is the largest. Generally, the article title is the H1 tag. It is best for a page to have only one H1 tag, but it can have multiple H2 tags. The title in this article with a larger font size uses multiple H2 tags.

2) Em tag

The em tag is italic. For example: I am in italics for emphasis.

3) Strong tag

The strong tag makes the font bold. It can be found everywhere in the text.

ALT tag – image description tag
ALT tag usage: <img class=”size-full wp-image-467 aligncenter” title=”Image optimization is very important” src=”http://www.pengpengseo.com/wp-content/uploads/2019/08/image-36.png” alt=”Image optimization is very important” />

The alt tag is used to convey the meaning of the image to search engines. It must be included, while the title tag is optional.

a tag – anchor text link
a tag usage: <a href="https://www.cuowu.com/seo-course-tf-idf.html">TF-IDF weighted method</a>

The a tag is a hyperlink in HTML. Anchor text links inside and outside the site are very helpful for keyword ranking.

1) Point to this page

Anchor text links pointing to this page are usually called backlinks.

2) Point to other pages

There are two types of anchor text links pointing to this page. One is pointing to the inside of the site, which is called on-site optimization. Its function is to transfer weight within the site, which helps the keyword ranking of the pointed page. The other is pointing outside the site, which is called off-site optimization. Its function is to transfer weight to another site, which helps the keyword ranking of another site.

CSS/JS optimization Dongguan Feng Chao SEO summarized the following CSS/JS optimization experience:

Don’t use JS indiscriminately just for effects;
Try not to use js if you can use CSS;
The code is written in a separate file.
Nofollow tag optimization
nofollow is an attribute of the <a> tag, which prevents web crawlers from crawling links in spam comments and website advertisements. It was later used by SEOers to control the flow of weight within the site.

Several views on nofollow controlling weight flow

Of course, the discussion below is limited to Baidu search engine, or Chinese SEO, after all, Baidu is almost the only one in the market.

Unreliable: Some people feel that setting it up is almost the same as not setting it up.
The effect is relatively small: Some people feel that the effect is very small.
Sometimes it works, sometimes it doesn’t: Some people think it depends on the website, some websites are useful, some are not.