Another friend has quit his job to start his own media. Can self-media really make money?

To answer this question, we need to have a comprehensive understanding of self-media. With the rise of Weibo and WeChat in recent years, many people have seen the trend of self-media, especially the demonstration effects of Luoji Siwei and Wu Xiaobo Channel. Coupled with the success of Papi Jiang, countless people have flocked to do self-media. Many people have also opened multiple accounts, including Penguin, Baijia, Toutiao, Phoenix, Dayu, etc., forming a powerful self-media matrix.

As WeChat public accounts gradually declined, many people began to think that the bonus period of self-media had passed and slowly withdrew from the self-media industry.

In fact, this illustrates a problem. The reason why many people do self-media is to catch the trend, but they forget one thing: self-media requires time and energy to do well, and persistence is the key.

I remember that when a friend of mine operated a public account, he needed to update the public account articles every day. He had to spend one to two hours every day looking for topics to write about, and also spent some time organizing relevant data. In the end, it took five or six hours to write a complete article. A friend lamented that being a self-media person is really hard, but without such long-term persistence and dedication, how can one do well in self-media?

The most important thing for self-media is accumulation. If there is no accumulation, you will feel powerless after writing dozens of articles. This requires years of accumulation and sedimentation of work and life experience. This is also a necessary basic requirement for the self-media industry.

In fact, persistence is the key to any industry. Lu Songsong has been blogging for more than ten years and has accumulated many users. He currently earns a million yuan a year just from QQ paid reading. Gong Wenxiang insists on running a community to serve the micro-business community. He has been posting thirty Weibo posts every day for nine years without interruption. Currently, he earns more than 10 million yuan a year from just one WeChat community, and so on. The truth is simple. Without long-term management, it is impossible to do well in any industry, let alone self-media.

Therefore, if you are really determined to work as a full-time self-media person, and can persist for more than three to five years, create self-media with personal style, and continuously provide value to users, you can still achieve something.