Baoman Operation Manager: This is the difference between senior operations and junior operations!
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The Nanjing branch of Baozou Comics is mainly responsible for the operations of Baozou related products, videos and communities . As the person in charge of the operations company, my team is divided into three echelons: basic operations, more skilled operations, and senior operations. I myself have climbed step by step from basic operations to senior management of operations. I believe that what I have seen and experienced will be of great help to you. 1. Senior operations know what they want to do and are good at working around the core of the business Let's start with a new employee case. According to the new employee's own expertise and the needs of different company business projects, the new employee will be divided into product operation group, video operation group and community operation group. Of course, there are also self-media operation group, e-commerce operation group... and so on. There will be rotation and multiple positions during work, so that the new employee can understand the company's business process as soon as possible. At the same time, it is also to evaluate the operator as objectively and comprehensively as possible, tap his potential, and then decide whether to stay, keep the position or transfer. Legend: This TXT document roughly describes our company’s operational promotion channel. I believe many companies also have this process. When you switch from Company A to Company B, a more mature operation, there will be a set of operational philosophy structures that have taken shape, and according to this structure, new work process adjustments will be made based on past experience and current situation judgment. However, those who have just entered the operation industry do not have a more complete operation concept. Even if they have the ability to learn independently, it is possible that they have self-taught operation experience but do not know how to start at work. For example, for the operation of the official website of Baozou Comics, all new employees, regardless of whether they are old or new, have to browse the first 2,000 posts on the official website on the first day and tell their mentor their impressions. At this time, the first operational watershed will appear: Beginner operations: just browse posts and describe in the report whether the posts are interesting or not; Intermediate operations: browse posts, pay attention to which posts are good and which are bad, and also pay attention to the website's structure; Advanced operations: browse posts and have an analysis in mind, why some posts have a high number of likes and some posts have a low number of likes, and what is the correlation with the user attributes of the website; how is the website page, is the structure reasonable, and is it familiar and comfortable to use? etc. legend. New operators of Baozou Comics must understand the website structure. 1. The homepage of Baozou Comics has five categories: homepage, Baozou Comics, funny pictures, videos, and texts; Home page: All posts recommended to users by the algorithm. Baoman: All comic posts drawn by Baozou emoticons. Funny pictures: All posts in picture form that are not from the Rage Comics. Video: All video posts, mainly Baozou’s own videos, such as "Baozou Big Event". Text: All text types, such as jokes, micro-novels, etc. 2. The components of a Rage Comics post: title, author, likes, likes, and comments. These can all be adjusted through operational means, thereby changing the content layout of posts in a certain category of the website. It seems that every step forward in operations is because there are more ideas than the previous step. So, why do these ideas come up? It is because he understands that there is a core task to be done. Regardless of whether this person understands the concept of operations, he at least has a scientific process to carry out work around the core. In fact, this core task has already been determined when you are applying for a job. You know what the business of the company you are applying for is and what your job responsibilities are. To put it bluntly, you know what you want to do. In this case, one of the core elements of the official website of Baozou Comics is content, which is reflected in every Baozou Comics post. Therefore, the operators should be responsible for the quality of the posts, and defensive operational strategies such as reviewing posts can only be said to be basic. Senior operators must not only be responsible, but also rack their brains to improve the content of the posts. To climb from a basic operation to an advanced operation, one must always rely on the spirit of perseverance and the courage to scale new heights. I think that advanced operations rely on a constant attack on the core business, while ordinary operations are already struggling just to keep their jobs. 2. Senior operations understand that operations is not an independent department. Only unity, cooperation and profitable operation of the company can lead to broader development. I have heard many complaints from operations people, such as: "Today I met someone to discuss cooperation, and I told him that I am in operations, not business!" From a work perspective alone, this operator has one less thing to do and does not have to bear more responsibilities. However, from a career development perspective, this operator has missed an opportunity to bring benefits to the company, and thus has lost the opportunity to gain points with the boss and win the favor of business colleagues. Even if this partner finds your boss and colleagues by chance one day, it will be very embarrassing to talk about this! Legend: Don’t miss any business opportunity, as it will be beneficial to both increasing resources for your business career and increasing the company’s profits. If an operations officer wants to be promoted, especially to a management position, then after satisfying the first point of understanding the company's core business, he or she must also be familiar with the functions and personnel structure of each department of the company. This will make the connection more effective and lay a solid foundation for managing multiple departments and becoming a senior manager in the future. By analogy, when you complain about and make demands, and feel that the product specialist is incompetent or the programmer's technical skills are not up to standard, can you put yourself in their shoes and understand their progress and difficulties? For example, programmers are more focused on whether the functions can be effectively implemented than the operations staff's wild ideas. So operations staff should not be blind when making demands, but should come up with ideas based on the company's existing strength and manpower. At the same time, understanding the functions of products and technology is very important for those who want to switch to product work. If you understand business and sales, you can also switch to become sales director, planning director... and so on. It is not impossible to eventually become a CEO or start your own business . A strong company requires everyone to work together. Only when you know yourself and your opponent can you be competent as a leader of the operations team. It will be difficult to achieve anything if you just stick to your own little piece of land. Illustration: The 2015 display page of the Baozou Comics Nanjing Operations Team. Due to business needs, Baozou Company has branches in various places. Basic operations only know how to do their own job, but the senior operations of Nanjing's operations team are good at cross-departmental collaboration and adjusting resources. Although some employees have left, their future operations career is undoubtedly bright. 3. Senior operations have ambitions and vision that ordinary operations do not have Come, let’s have the indispensable chicken soup at the end. If you can’t even drink this bowl of soup, what’s the point of operating? In addition to the number of skills, understanding of functions, and proficiency in work processes, there is another crucial point that distinguishes ordinary operations from advanced operations, and that is the ambition of advanced operations. For example, if a security guard only knows how to stand guard and patrol, he may at most be a qualified security guard, or even a security team leader. However, if a security guard knows how to deal with the owners, thinks about how to optimize the service, and improves some of the property's work processes, then he is likely to become a property manager, or use the owner's resources to find other opportunities. You may laugh at him for being stupid, but a security guard has the ambition to be a leader. Even his suggestions may fall on deaf ears and not be adopted by his superiors. However, there is an old saying that has been used for many years: You may not succeed if you try, but you will never succeed if you don’t try. The work of operations is a process of continuous trial and error. Plans are constantly passed and then modified step by step. In the operations world where people are tired of the routines, faced with a mountain of data that is difficult to climb, it is during the continuous attempts that a sudden flash of inspiration comes and a path is blazed. Figure 1: When the Nanjing branch of Baozou Comics was first established, there were only two operators and four programmers. They all lived together in a residential building in this community and conducted various experiments day and night. The place was so small and dimly lit that the air conditioner repairman who came to repair our air conditioner thought we were working in an illegal Internet cafe. However, through everyone's efforts, the office of the Nanjing branch of Baozou Comics has undergone tremendous changes, which proves the saying that only those who endure hardships can become successful. Figure 2: When the college entrance examination was approaching, Wang Nima suddenly gave the task of photographing senior high school students. There was only one day left before the exam, and it was very difficult to temporarily dispatch resources. However, I still led the operation team to conduct a three-day interview in various universities and completed the task. There are many emergencies like this or tasks that require very high data, which will greatly help emergency response capabilities and various practices. Perhaps in the eyes of some operations friends, a sudden and unprepared task can be evaded with a bunch of excuses, such as insufficient manpower, lack of time, insufficient funds... But in the Baozou team, there are only cans and cannots, doing and not doing, otherwise Baozou would not have its current position in the Internet industry. This is the awareness of the operator. Why do some people achieve senior management positions while others remain at ordinary operations positions when it comes to operations? Many times you find that you can do what he does, but what lies before you is the question of "dare" or "dare not", as well as the responsibility you need to bear. Operations cannot be advanced without ambition as a driving force. Whether this ambition is economic, interest, or professional belief, without a goal from beginning to end, any profession, including operations, will be blind. As an operator who needs a lot of knowledge, I think it is necessary to read a variety of books. It should not be tutorials, even entertainment gossip magazines, novels, travel magazines...media, fashion, real estate market, economy...as long as you are interested, you may wish to divide some and read; You should also participate in more social activities, or go out traveling to broaden your horizons, or find out what your peers are doing, hold offline salons, etc. These can broaden your horizons. Compared to reading some tutorial books that are built up with complicated formulas, it is very helpful to keep your personal experiences and what you have seen in your mind and apply them to work at any time. Your horizons will be broadened and your ideas will follow one after another. These are things that other operations cannot obtain through tutorials alone and belong only to you. Mobile application product promotion services: ASO optimization services Qinggua Media information flow This article was compiled and published by @知乎下宇由(APP顶级推广). 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