How to optimize 360 ​​Mobile Assistant? Grasp these!

Among the third-party platforms we use, in addition to App Store, 360 Mobile Assistant is also very popular. Today we will talk about the keyword coverage techniques in 360 Mobile Assistant.

Keyword Source

In 360 Mobile Assistant, the keyword weight is: title>subtitle>category and application label>personal recommendation.

1. Title/Subtitle

360 Mobile Assistant has a strong ability to expand words, and the keywords of new products launched are basically expanded through titles. The app title has a high weight and can effectively increase keyword coverage.

2. Classification and application labels

360 Mobile Assistant selects the application category in the background and automatically matches the alternative tags of related applications. An application can only select up to 4 tags, but these categories and tags are basically the core buzzwords of the industry. In addition, you can also add a custom tag of no more than four words, but be careful not to enter sensitive words.

New applications have little effect on expanding categories and keywords, but when the developer level and application level rise, competitor keywords, behavioral keywords, etc. will be expanded through categories and application tags.

3. Personal recommendation

In 360 Mobile Assistant, the probability of keywords being covered by personalized recommended words is low, but there is also a certain probability. You can try to fill in multiple different long-tail words to increase the coverage of core words. Personal recommendation words are limited to 13 characters.

Apply weights

In 360 Mobile Assistant, application weight is the application level. Generally speaking, factors that can affect the application level include: download volume over a period of time (application rating is updated monthly), product conversion rate, developer rating score, paid activities, marketing activities, etc.

1. Apply rating rules

360 Mobile Assistant will measure the level of an application based on the number of downloads and product conversion rate of the application over a period of time. The update frequency is once a month, but so far it is limited to software applications, and there are no rating regulations for game applications yet.

2. Application level

App level = download volume + conversion rate + developer level + others

In 360 Mobile Assistant, application levels decrease gradually from S, A, B, C, D, and E. Only applications of level C and above can obtain platform resource promotion positions.

The higher the application level, the higher the optional resource position and the more keyword coverage. For example, on mobile phones, the application level of the featured banner on the homepage must be A or above, and the minimum application level required for installation is also A.

3. Developer ratings

Developer ratings are divided into 4 levels: ordinary developer, silver developer, gold developer and diamond developer.

Developer level update: Points are cleared and updated every month, and the developer level of this month is determined by the points of the previous month.

Developer level classification standards:

Developer points = download volume basic points + operation bonus points (default bonus value * application classification weight)

Basic rating = app downloads + app ratings + app review maintenance.

Operational bonus points: obtained by the developer account through participating in or using platform services that provide bonus points in the previous month.

The impact of developer level on application promotion is mainly reflected in two aspects:

① Developer level is an important factor in app quality rating

The developer's level will affect the fluctuation of the application rating.

The application quality rating determines the priority and order of automatically recommended resources on the 360 ​​Mobile Assistant mobile and PC clients.

② Developer level as a threshold for some free recommendation services

Some free recommendation services require developers to reach a certain developer level before they can enjoy them.

High-priority developers have priority in application and sorting when applying for resources.

In general, the higher the developer level, the more resources you can enjoy. For example, newly launched applications from diamond developers will be rated D by 360 Mobile Assistant by default, and newly launched applications from developers of other levels will be rated E by default.

4. Downloads

Both download volume and product conversion will have an impact on 360 Mobile Assistant's keyword coverage and application weight. In 360 Mobile Assistant, application ratings are determined once a month, and download volume includes download volume and average daily download volume. The total number of downloads and the average daily downloads are both worthy of our attention, and comments can help us consolidate and cover keywords.

5. Comments

Although 360 Mobile Assistant will not extract keywords from comments, the keywords involved in the comments can stabilize the ranking and affect the application level. At the same time, comment interaction can also enhance the application weight.

6. Activities

Free activities in 360 Mobile Assistant are not only a part of operational cooperation, but can also add points to the developer level. Free activities can also increase exposure and traffic. Currently common ones include application launches, welfare activities, etc.

7. Pay-per-click promotion

360 Mobile Assistant has a wide range of paid promotion resources, such as Security Guard, which can improve the developer level through traffic cooperation, thereby promoting the improvement of application level and increasing keyword coverage.

To sum up, when doing keyword optimization in 360 Mobile Assistant, keep the following points in mind:

1. The keyword weight is: title>subtitle>category and application label>personal recommendation.

2. The higher the developer level, the more resources you can enjoy.

3. The main factors affecting the application level are: download volume over a period of time, product conversion rate, developer rating, score, paid activities, marketing activities, etc.

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Author: Le Xiangjun

Source: LeXiang ASO