How to play the whole network integrated marketing? The most complete Internet marketing secrets revealed!

I just joined a new company some time ago, and I was asked to come up with a marketing plan and SEO optimization plan. The article I want to share today evolved from one of my plans.

There is no measurement standard or fixed method for Internet marketing. As long as you let most people know you, what you do, and then people with needs do business with you, you have basically accomplished your mission.

There are many different forms of Internet marketing. In fact, in real life, Internet marketing practitioners are looked down upon by most people such as programmers , designers and product people. They think that this is a job with no technical content and anyone can do it.

However, the professions they look down upon the most are often the most popular. Now companies are paying more and more attention to this area, and salaries are also rising... In fact, it is good to push yourself sometimes, at least it will let you know that you are not as useless as you think.

I won’t say much about this and let’s get straight to the point. I personally divide the network marketing promotion into several areas:

IM Marketing:

WeChat Marketing

WeChat marketing mainly includes personal account marketing, WeChat group marketing and WeChat public account marketing.

The marketing of personal WeChat accounts mainly includes WeChat group messaging, WeChat Moments , WeChat nearby people, card roll functions and WeChat shake. When doing WeChat personal account marketing, you must edit your WeChat nickname, personal avatar and personal profile to be relevant to your product.

When marketing on WeChat Moments, you must pay attention to changing the background image, and when sharing updates, you must pay attention to the reasonable combination of soft and hard advertising.

If these two types of marketing are to be effective, they must be large in scale. They must have a large number of personal WeChat accounts and a large number of added talents to be effective. There are limits on actively adding friends on WeChat, so if you use multiple accounts, you can ensure the number of friends you add every day. So where can you find these people? One way is to join a large number of WeChat groups, and then add the people in them as your friends one by one, and the other is to actively find accounts and add them on websites such as Taobao, various social platforms, and official websites (it is more difficult at the beginning, but the volume of conversations is very large if you get it right). I personally recommend letting others add you actively. This method requires you to actively promote your WeChat account (including soft article promotion, forum promotion, Tieba promotion , Q&A promotion, and Weibo promotion , etc.) The main reason for operating multiple accounts is that you can play different roles (it can be a business or an individual)

WeChat group marketing mainly includes building your own group and joining other people’s groups. The most important function of building your own group is to circle a group of people with similar interests, and then often make them active and interactive through various small games , benefits, etc. Before that, the group name, personal nicknames in the group and group announcements are very important (group announcements can @ all people). As for joining other people’s groups, because many truly high-quality groups do not allow advertising, you cannot control the group name and group announcements, so you can start with the group avatar and the nicknames in the group, and add everyone in the group as your friend. If you add them one by one, it will be very slow due to restrictions, so you can find some relevant information based on the nature of the group you added and then say in the group that you have relevant information. If you want, you can chat privately. The above micro -community marketing is also suitable for multi-account operations and can play different roles.

The marketing of WeChat official accounts includes content, WeChat official account activities, red envelopes, pop-up information when the official account is followed for the first time, menu bar settings, WeChat official account customer service settings, and the arrangement and guidance of WeChat official account pictures and texts.

I won’t go into detail on how to operate it , but will mainly talk about a few points on how to acquire fans. It can be roughly divided into:

• Activities: Attract fans through various WeChat public account activities (including voting, relay, points and some small games)
• Hot topics: from search engines and Weibo (we need to publish these contents through major platforms, and then find ways to include them in the rankings. The main methods are the keyword layout of the soft article and the weight of the selected website, etc.) Weibo includes hot topics and Weibo SEO
• Hot articles: A true content category that requires studying user psychology and behavioral habits, following hot topics to create articles that are easy to spread, and then attract fans.
• External backflow: from various self-media platforms , search engines, Q&A, QQ groups and other platforms
• Advertising : Guangdiantong , WeChat Moments advertising , etc.
• Original function protection mechanism: Undoubtedly, the original function must be enabled
• Inducement: including public account red envelopes, coupons, movies and novels, etc.

These are basically the ones that are frequently used.

QQ Marketing

QQ marketing is divided into personal account marketing, QQ group marketing, QQ space marketing and QQ public account marketing.

The marketing of personal QQ accounts can also be divided into PC and mobile QQ. The functions of the two are different. QQ has relatively more functions because the number of friends on QQ itself is limited. If you are not a member, the number of people online on a QQ account is generally 800-1000. If you want to add more, you need to become a member. The main focus of QQ personal account marketing can be started with nicknames, avatars, personal signatures, and personal profiles. The best thing about these instant messaging tools is that they allow for timely interaction and use of software to send group messages to friends. What is involved here is that the content you want to send to the group must have highlights and make users want to click. The content should not be too much and should be concise. This type of group message is suitable for multi-account operations. Many of the functions on QQ are very good, such as people nearby, QQ phone yellow pages, QQ local service function, QQ voice chat hall function, and QQ sports function. In addition to the two official accounts mentioned above, it is recommended to make all other accounts female. Practice has proved that the temptation and success rate of female accounts are still very high. One reason why WeChat Sports and QQ Sports functions are mentioned here is that as long as you reach a certain amount of unfamiliarity every day, your nickname will always be ranked at the front and you can get a high exposure . Of course, this nickname is where we advertise and market (the number of steps you take can be increased by shaking your phone constantly)

QQ group marketing is also quite popular. The main thing is to add a large number of groups that you think are more accurate, and then use software to send group messages. One thing to remind you is that Tencent also has restrictions on the number of groups that each account can add. Generally, an account can add up to five groups a day. This method can also be used for multiple accounts, and it is also necessary to use tools to change the IP in real time. I will not say much about self-built groups here, and the method is similar to that of WeChat groups. Some functions of QQ group itself are still very good, such as group space, sign-in, group album, group voting, group files and other functions. After entering the group, it is best to change your nickname to something related to your product.

It is recommended that a WeChat group or QQ group has at least three accounts, one big account and two small accounts, one for asking questions and one for answering them. This way, it is natural to put out advertisements. Of course, you don’t have to follow this, you can operate according to the actual situation. Be sure to interact more. Because QQ groups can be searched, when you create your own group, you can find relevant high-profile keywords as the group name. Using different keywords, you can register in batches. Of course, the setting of the group profile is also very important. The SEO ranking mechanism of the QQ group is also related to the activity of the group, so after creating a group, you must at least attract some people to activate the group, so that our ranking will be higher. Some of the methods mentioned on WeChat are also applicable to QQ. Another function is that by joining a large number of related QQ groups, you can obtain a large number of email addresses for free, laying the foundation for subsequent email marketing .

QQ group promotion method:

Use dozens of QQ accounts, have each QQ account join dozens of groups, and post an online store every day. On average, 50 qq accounts * each qq account joins 50 groups * each group has 50 people = 75,000 people watching. If you have more QQ accounts, join more groups, join larger groups, and have more people in each group, the promotional effect will be better. Even if we exclude QQ users who are not online, the effect cannot be underestimated. Be patient and don't be afraid of being kicked. In addition, you can send group emails in QQ groups. For example, you can recommend the wonderful content on your website ******.com in an email.

No matter it is WeChat marketing or QQ marketing, friends are certainly indispensable, so many people add friends crazily without purpose. After adding friends, private chats with friends are advertisements, and space friends circle is still advertisements. In fact, this kind of naked advertising is difficult to produce any effect, and the only result is that others will block you. So before doing marketing, the first thing we consider is what our marketing can bring to our friends, what we can let them learn, and then consider how to advertise.

About logs

Kongcheng’s space marketing is actually about building a self-media platform . It shares its own original articles every day, and it feels that the content is still desirable.

Content should be valuable

I write articles and post them on my space around ten o'clock every day, and I only publish them after revising them several times, just to allow my friends to learn more. Although there is a link to our SEO diagnostic business at the bottom of each article, that is secondary. I may be very happy if you intentionally click on the link, but I won't have any idea if you don't click on it and just read the article and leave. Giving me a like is a recognition of my article.

There are many articles about travel and real estate in Kongcheng Friends. In order to help them find more profit points for the website, I spent a week researching such websites and articles, and then wrote out the operating methods of each site, treating them as friends rather than customers.

Multiple releases

Kongcheng does a very poor job in this regard. Every time he writes an article and posts it, that's it, without any follow-up work. In fact, the amount of information in the space is still very huge, and your article may be stagnant very quickly, so you need to send it multiple times a day to increase the exposure of your article and attract more people's attention, so that the link at the bottom of your article is likely to be clicked by more people.

Click it yourself

For people who do marketing, diligence is essential. This is similar to posting on a forum. The forum needs a pseudonym to post on the top of the post, and the space also needs it. You must have some pseudonym friends in your QQ. Once the article is published, you should comment on it yourself. The more comments the better. You can even propose ideas in the opposite direction. This will not only attract people to participate, but also allow your articles to be constantly updated in your friends' dynamics.

About comments and likes

I have a good friend who does this very well. He is a promoter for QQ Meitu.com. He will like any article or post I post. Most of the time, he is the only one who interacts with me, and I often see his comments in my friend's updates. Regardless of his purpose, his perseverance is admirable. After a long time, when he sees his updates or advertisements in his space, he will naturally comment or open the links he shares.

About the album and talk

The first step in marketing is to market ourselves, so there should be no secrets in our work QQ. There must be photos in the album. You can share some photos of your life, or photos of you and your clients or success stories. This will not only deepen others' trust in you, but also promote your business well.

As for Weibo, don't post your own feelings. Our friends are not very familiar with each other, and no one likes to read this kind of thing. Weibo can shorten your insights or skills on marketing into a few sentences, which may attract some replies, and then generate interaction and deepen feelings, which is very helpful for future targeted marketing.

About promotion

Many people think that space marketing is to add friends in batches and use classified information platform marketing methods to send massive amounts of information to occupy friends' spaces. In fact, this is not necessary. What Kong Cheng does is to submit and post the articles he writes every day on forums, and finally leave his QQ number so that people who like his articles can add him as a friend. This is the same as making external links. Only one-way links are good links. And proactively add your talents who are interested in the products you market. Let them notice your article. If they feel it is good, they may comment on it or repost it. Then the click frequency of the link in my article will definitely increase greatly. This will be much better than a naked advertisement.

About viral marketing

In fact, the best battlefield for viral marketing is in space, where information spreads quickly. A good idea or a good gift can be forwarded a lot, and when it is forwarded to other people's space, it will affect their friends, and the degree of spread will be magnified exponentially.

The value of the space lies in sharing. Its title is "Share life and keep touching moments". Even if you cannot write valuable articles every day, you can go to the website to find some valuable articles, copy them in your blog, and then add a link to your article. Then post it and leave your QQ. Someone will add you every day.

Maimai Marketing

Maimai is a new social platform that focuses on workplace social networking, so the people in it are basically people from the workplace, and Maimai’s unique network sharing function is very powerful and useful. For example, I have 300 friends and you have 100 friends. As long as I add you, any update you make can be seen by me and my 300 friends. Just imagine how scary this is. The marketing scenarios we can use on Maimai include Maimai's anonymous gossip area, real-name dynamic area, Maimai groups, Maimai's event releases, Maimai's topic releases, Maimai's columns and Maimai's comment function. Personal information can also be marketed by filling in the company and company cases.

Momo Marketing

Momo’s main focus is on stranger social networking, which is also an indispensable place for marketing, especially the nearby people, nearby groups and nearby dynamic functions that Momo focuses on. If it is combined with a change of IP, it will be very scary. The new features of Dot, Circle and Chat Room added in the latest version of Momo are great.

Other social marketing

As for other social platforms such as Tantan, in, and apps that focus on blind dates and dating, I believe that as long as there are large crowds of people gathering, they are our marketing battlefields, whether it is a forum or something else.

We Media Marketing

In fact, self-media is an imprecise concept. Strictly speaking, WeChat, WeChat public accounts, and Weibo that we use now are all self-media. However, the self-media that is usually referred to now is mainly platforms such as Toutiao. Different platforms have different recommendation mechanisms, and the Baidu inclusion and rankings are also different. If used well, the traffic of self-media is very powerful. So I will briefly introduce a few of them below.

Today’s headlines:

Official website: http://toutiao.com/

You must be wondering why I put it first. In fact, the reason is very simple, because the most active self-media with the largest user base is Toutiao, which claims to have more than 40 million daily active users. Toutiao is a truly revolutionary product because it does not produce any content itself. All content is provided by a large number of registered users and partner organizations. What I admire most is that it has turned all the competitors who previously sued it for infringement into its partners. Toutiao adopts a recommendation mechanism. If your article is not recommended, it is basically equal to zero. Toutiao's recommendation mechanism is related to whether it is original, and high reading volume is related to likes, comments, reposts and collections.

Advantages: Super high popularity. As long as your article is attractive enough, it is not a dream for a single article to have over a million readers. The article passing rate is relatively high.

Disadvantages: Not included in search engines in a timely manner and the ranking is not very high

Yidian News

Official website: http://www.yidianzixun.com/

In fact, it is following a similar path as Toutiao, and also claims to have 12 million daily active users. However, judging from the number of readers of the articles posted by the editor himself, it is indeed a bit far from Toutiao. But it’s also a very good platform.

The function that I highlighted in red above is pretty good. As long as they subscribe to your account, it will be displayed on the other party’s interface.

Advantages: Yidian Zixun’s advantage is that the number of article readers is relatively high, which is lower than that of Toutiao, but higher than that of other self-media platforms.

Disadvantages: The article cannot include a URL at the end and cannot bring in external links. The number of users and influence are not as large as Toutiao. The performance in front of search engines is average, and articles rarely rank at the top of search engines.

Summary: The above two self-media platforms have their own huge user groups and perfect recommendation mechanisms. As long as your articles are good and the titles are attractive, the reading volume is still very high. Toutiao can have links, but it will affect the recommendation, so it is generally not recommended. Yidian Zixun is not allowed to have links. It is suitable for brand promotion. If the soft article is well written, it is good for attracting fans and doing brand publicity.

Sohu We Media

Official website: http://mp.sohu.com/

As one of the four major portals in China, Sohu's is quite good, but compared with the first two, its recommendation volume is still relatively low, and relatively speaking, its reading volume is also much lower. But the good thing is that it ranks well in search engines and has also joined Baidu News Source. As long as you know how to use it, you can still have a high reading volume...

Advantages: The biggest advantage of Sohu self-media is sometimes the extremely high approval rate, the articles can have anchor text links, and the ranking in search engines is relatively good.

Disadvantages: The number of readers of Sohu self-media articles is not very high. Of course, it is higher than Baidu Baike, but far lower than Toutiao.

Baidu Baike

Official website: http://baijia.baidu.com/

As Baidu's own son, the ranking issue goes without saying. However, if you want to be recommended on Baidu Baike, you must have a certified account. But as far as I know, all the certified accounts of Baijia were registered through invitation before. As for those who were certified later because of the high quality of their articles, I’m not sure to be honest, but I think this will definitely happen in the future. This reading volume is still not small, because Baidu Baike has such a column when reading news on mobile devices. Of course, as mentioned before, only certified accounts can enjoy this treatment. Baidu itself still has many good products, such as Tieba, Zhidao, Baike, Wenku, etc. The latest survey shows that there are more people born after 1995 who use Tieba.

Advantages: Generally speaking, Baijiabaijia’s articles have a high review approval rate and their Baidu ranking is pretty good. The account is not easily frozen, and a text link and personal contact information can be included at the end of the article. Another good thing is that you can earn revenue from clicks on article ads.

Summary: If you want to play well with Baidu Baike and Sohu self-media, you must also understand a little about SEO. As mentioned before, search engines have a huge number of users. If you don’t understand SEO, how can you plan for this and obtain the resources for it?

Some corresponding self-media include NetEase Self-Media, Sina Kandian, Phoenix Self-Media, UC Subscription Account , Beijing Time and Haowai. In fact, Sina Blog is also good to use. Those who use Sina Blog know that the articles on Sina Blog can also be recommended. When it comes to blogs, BlogChina is definitely not to be ignored.

There are also many on NetEase, such as NetEase Cloud Reading, Youdao Cloud Notes, and ZAKER, Interface, etc. ZAKER is a bit high-end and is not open to registration. You can only submit your contributions by email and they will be accepted after being reviewed and approved. You can register through the interface, but it relies on submissions, and the requirements are very strict. Those with good writing skills can submit articles or apply for columns, as well as 36kr , iHeima, Huxiu, etc.

You can also contribute articles or apply for columns on Webmaster Home and A5, because the amount of reprints they receive is very large. To promote APP, you can go to APP Camp, Bird Brother’s Notes, and Everyone is a Product Manager . The most important one is the SEO Research Association website. They also have columns, and from time to time they will select good articles and recommend them on different platforms. Of course, places like Zhihu, Tianya, Mop, Douban, etc., which have huge user groups, are also places that marketers must conquer. The way to do it is to look at more successful cases of others and try more by yourself.

SNS and forum marketing

This section includes a lot of things, which have been marked on the picture above. The rules of each platform are different, and the gameplay is also different, but the most mainstream ones are still soft articles, pictures and videos. Therefore, our marketing content should focus on these aspects. Of course, in addition to posting articles, you can also comment. Next, let’s mainly talk about Sina Weibo and Tieba

Weibo is a very useful promotional tool, but if you don’t know how to use it, the effectiveness of the promotion will be greatly reduced.

Key Step 1: Weibo Name and Personal Tags

• Personal profile principles: Give an example
• Weibo name: brand + industry, Ly + name
• Personal tags: Ly Classic Home Ly Classic Home Ly Classic Ly Classic Ly Furniture European Furniture European (adjust personal tags every month to follow user habits. Prepare several more tags and put them on different Weibo. Modify personal tags according to the characteristics of the festival)
• Personal profile: Ly Classic Home European furniture Chinese furniture Classical furniture Custom furniture Modern furniture Follow this form
• Avatar selection: add brand and product pictures Personal domain name: same as company website Education information should be filled in completely

Key Step 2: Specific Weibo Posting Process: According to the principles of this diagram:

• Post 50 microblogs every day, using the 3-4-3 principle:
• 30% professional knowledge (it is recommended to post this first)
• 40% Brand knowledge
• 30% Product knowledge Don’t post too many advertisements, it’s easy to bore users, so you need to post knowledge first

Key step 3: Weibo ranks first because the team forwarded it together to create hype. If you want to spread the information, you can move your Weibo content to the hot homepage. If it is forwarded more than 50 times, it will be ranked first. When forwarding, you need to @ one person, and do not @ more than 3 people. People with :@ are industry leaders, official Weibo accounts, and company leaders.

The fourth key step: You need to comment and like others more to increase your exposure. That is, everyone on Sina Weibo: when you have nothing to do, like other people’s Weibo or comment on it to increase exposure.

It is best for a company to have an official Weibo, brand Weibo, product Weibo, professional knowledge Weibo, boss Weibo, team Weibo, and team member Weibo. Official Weibo: Delivers corporate news, trends, latest events, new product launches, news about corporate leaders, and other major corporate news Brand Weibo: Delivers brand culture, values, and activities Product Weibo: Weibo about products Professional Weibo: Naming principles for personal Weibo: Name + Industry + Product Page settings for personal Weibo Advertisement board: Prerequisite: Members can upload custom images

Release content specifications: #A# [marketing keyword] + content + @3 individuals + URL (website or video) + matching pictures

Note: It is best to use industry plus brand to make it easier to search. It is best not to add the URL, because it opens slowly on mobile phones and requires a lot of traffic, but you can consider adding it during holiday events.

The three most popular forms of published pictures are: cartoon, hand-drawn, and picture with text description. When your followers do not reach 1,000, post 50 Weibo posts every day, and keep the format and content consistent. Although there are many Weibo accounts, we can copy other people's posts and accumulate them.

Find similar things: For example, search the furniture and collect their things.

Four types of content cannot be posted:

• Try not to post offensive things, as they may spread and be difficult to resolve.
• Religious beliefs related
• Pornography and the like
• Political.

We only publish things related to our products. Publishing random things will affect the corporate image.

Baidu Tieba is one of Baidu's products with the largest traffic, and it is also one of the few very successful projects of Baidu. Baidu Tieba has been the site of many hot online events. There are some skills to posting on Baidu Tieba. You can't post without restraint with the same account. First of all, you must make preparations, including a computer that can change IPs and a group of small accounts registered with different IPs (that have passed the testing period). If the tools are not prepared, you will definitely not get good results. It is best to only post two articles per account, and not post them consecutively.

Posting on Tieba requires a lot of skills, so how should you do it?

1. Where to send

Where you post is the most critical. No matter what content you post, if you post it in the wrong place, it will be deleted soon, so the best way is to choose the corresponding forum. Here I suggest that you don't chase the big forums. Some people think that they can post in popular places such as World of Warcraft. Anyway, no one can find it among a bunch of posts. But you forget that netizens have sharp eyes. There are always bored people who will complain about you for no reason. It only takes one success to make all the previous content invalid. So the best way is to post in relevant and unpopular forums. Unpopular forums mainly refer to forums without administrators. There is no need to say much about the relevance. Pay special attention to unpopular forums, which mainly post theme posts. The solution I adopt is to only post replies to popular ones and post themes to unpopular ones. This will minimize the chance of deletion.

2. How to send

Posting is not just about posting a piece of content. There are many mysteries involved. The key point is that after posting the topic, you need to change your IP and use your own pseudonym to push it up. The advantage of this is that it is easy to be quickly captured by Baidu. According to my own observation, topic posts with no replies are easily removed within a period of time after being included in Baidu, while those with replies are much better. Therefore, when posting a topic, you must eliminate zero replies. In popular and relevant forums, carefully write a soft article with detailed content, and then use a pseudonym to grab the sofa and post an external link. After that, use various small accounts to push it up when you have nothing to do. This work may seem redundant, but it is actually very valuable. The most important benefit of Baidu Tieba is that it has a good natural import effect, and many people are willing to click in to see your website.

3. Pay attention to details

Some webmasters may have discovered a phenomenon: no matter how well you write your posts, and no matter how effectively you organize your content, the result is that as long as there are external links, they will disappear. In fact, Baidu has an internal link collection system. If you pile up a large number of links for no reason, then this link will soon be added to the spam pool, and you will never be able to post it again. Here I would like to share my friend's solution. He used a third-party short domain name jump, and then used software to batch send links in popular forums. Because the link is a short domain name jump, you can change it if you have nothing to do, and it doesn't matter if it is added to the spam pool. So there are many methods, and the most taboo is to use a rigid method.

Video Marketing

Video marketing is also the most popular marketing method nowadays. The main marketing methods include traditional video websites, short video APP platforms, and sharing on social networks and self-media platforms.

How to make money online with precise communication? Is to sell products:

• Virtual products: Self-recorded videos, written e-books, various folk remedies, tutorials, etc. are all virtual products.
• Physical products: products that require express mail to be shipped. If you have your own website or Taobao store, you will feel slow and tired if you use other marketing methods, and it will be difficult to stand out in the vast ocean of the Internet.

What if you make a video with high content value and is very entertaining? The situation is quite different. Psychologists believe that among the three: text, pictures and videos. Video has the greatest impact on people's vision and brain. Therefore, a video with high content value and strong viewing appeal can often lock in potential customers. Really improve your product conversion rate .

Sharing is simple, with just one click on forums, blogs, WeChat, and Weibo. The viral spread of netizens can lead to the spontaneous spread of brand content without even spending a penny. Once and for all viral marketing, once you make a video and upload it to major video sites, thousands of people will search for and watch it. Its spread speed is greater than any other marketing method. And you don’t have to worry about management. As time goes by, more and more people will watch your videos. This is a fool-proof, one-time, viral marketing method.

Since the people who watch your videos come from searches, they must have this demand, so the traffic coming is accurate, which will greatly improve the conversion rate of your website. If you use one move to the extreme, you will be the boss. Most applications (can be displayed directly on the homepage of Taobao stores; can be shared to: Weibo, Space, blogs, etc.; upload platforms: Tudou, Youku and other major video websites; send information: can be sent to customers via email, SMS, WeChat, and has a wide range of uses.) Mainstream trend (video accounts for a large proportion of search engines, Google , Baidu and other search engines invest a large proportion of video searches, Tudou, Youku and other video websites also have high weights, so video marketing can have a good communication effect, and this mainstream trend is irreversible.)

Traditional video websites such as Youku Tudou, iQiyi, Tencent Video, Sohu Video, LeTV Video, etc. have very high weights. When you finish making your video and upload it to the video website, you must layout the keywords well, so that once you have a ranking, the traffic can come continuously. Now all video websites have opened their own media channels, and you can apply to open one if everything is permitted.

The popularity of short videos is inseparable from the contribution of WeChat short videos, so WeChat and Weibo are indispensable in video marketing.

The cost and budget of short video marketing are relatively low, which is especially suitable for small and medium-sized enterprises with limited resources. As a form of visual marketing, short video marketing is more in line with the information acceptance habits of humans as visual animals. In addition, it has the advantages of being suitable for mobile devices, conducive to search engine optimization, convenient sharing and instant feedback. Here are seven common ways brands are using short videos. Let’s take a look at how these big brands are making the most of visual marketing to increase fan engagement.

1. Shoot product videos to answer customer questions

Shooting product videos and answering customers’ questions are the most basic applications of short video marketing. Many brands start using short video marketing from here. Sometimes a short “how to…” video can answer your customer’s questions quickly and effectively. Take a look at the most common questions your customer service department receives and create short videos that answer them. For example, you can tell customers how easy your product is to install in a 15-second video. Filming an installation tutorial like this and adding voice guidance can provide fans with more useful information and help. Answering customer questions in the form of short videos can bring more added value to your audience. The reason why this type of short video is so popular is that it can vertically and intuitively demonstrate the professionalism and authority of a brand within the limited time of the video. Creativity is first of all an eye-catching point, but what impresses you most about the entire video is probably that it teaches you how to accomplish a task. So this type of video is not just for entertainment, nor is it necessarily directly related to the brand's products, but it does provide some valuable and practical information for fans, and also increases fans' favorability towards the brand.

2. Integrate the product production process into a visual display

If a picture can express a thousand words, then a 15-second video can express far more than you can imagine. Filming the product production process into a short video and showing it to potential customers is a marketing method that utilizes the power of short videos. Cafes can take the opportunity to showcase their coffee-making process, fashion salons can show customers' transformation process, etc.

3. Creative crowdfunding encourages fans to generate UGC

Current marketing trends advise brand owners to use creative materials that do not deviate from the main creative axis and that have different effects on different social media.

4. Holiday Video

Holidays such as Christmas, Valentine's Day, Thanksgiving, etc. have become key nodes for interaction between brands and consumers. With the rise of short videos, holiday marketing has entered a new era. Holiday-themed short video marketing has become a way for brands to establish strong relationships with consumers.

5. Enhance interaction with fans and invite them to upload content through tags

Inviting your fans and customers to participate in prize-giving activities by uploading videos with tags, or promoting related brand activities, is a way to use the short video function to get closer to your customers.

6. Show brand culture

We often hear that brands should be more “human,” and social media is blurring the line by enabling real-time, on-the-ground interactions with customers. Short video marketing provides an opportunity for you to fully display your brand culture and characteristics, allowing you to stand out from your competitors. For short video marketing, brands need to grasp the key points they want to express in a very short time and show them to their fans, while also conveying their brand culture to their fans.

7. Highlight special offers and events

Short videos are a great opportunity to promote your special offers. Turn the lens on your product and add a personal touch. Combining it with corresponding promotional information can definitely increase the conversion rate much more than traditional marketing methods.

So how do companies make use of short videos?

1. Understand the characteristics of the platform and make sure your shots are accurate

Each short video platform has its own unique characteristics, and marketers need to take these attributes into consideration when creating videos and launching marketing campaigns.

2. Tips for content production

• Creativity and fun are the first things that short videos are not suitable for carrying content that is too much information due to time constraints.
• Avoid hard promotions Avoid hard promotions of your products in short videos. Of course, you can choose to showcase your brand’s history, values, or mission in your video. During the World Cup, Adidas cleverly demonstrated the evolutionary history of the World Cup balls with Vine, vividly portraying the passage of time through the rolling of the balls, while showing the evolution of football, with clever conception.
• Crowdsourcing Creativity, launching a competition Crowdsourcing your products through social media competitions will greatly help you promote customer engagement and increase loyalty.

3. Tips for promotional content

*Using the # word tag, optimizing title tags is a great way to reach target users, maximize brand exposure on social media, and extend marketing campaign cycles. Using tags can bring more fans to the brand. The use of tags is particularly important for the spread of brands on Instagram, because Instagram's search engine can only search for content with the word tag #. If you do not use tags, your content will be submerged in a huge amount of information. On the title naming, you can add a company or product name. Or combine popular culture trends and marketing campaign themes, play TAG (#), use the topic function to attract the public to increase popularity, and it is easier to interact with fans.

*Influencer Marketing If your brand is at a loss on how to make short videos. Then, the most effective way to gain more fans and expand your influence is to find active influencers on the platform and your brand to work with.

*The six-degree theory of social media using social media to open up communication channels does not need to be described. By connecting social media accounts, secondary or multiple dissemination can be achieved, and the influence of videos will be continuously expanded and the popularity will be maintained.

4. Persist in it and keep flowing

* Determine the theme. Each wave of short videos needs to be released. In terms of specific operation methods, you can hold a topic selection meeting every week to allow the team to collide with sparks of thoughts and create a clearer idea for the theme and general style of this week. On this basis, video producers combine current hot topics and integrate creativity, thereby producing stable and conventional content. * Regularly publishing videos After a period of trial and dissemination effect evaluation tools, you will have a clear understanding of the following information:

The best filters for the most popular and unpopular content The best time to post content every day

Adjust your content strategy on this basis, consider fixing the most popular video content for fans as regular shows and publishing them regularly. * Stay interactive with fans and promote UGC to interact with fans frequently, which not only generates content creativity, but also gains a reputation spokesperson for the brand. Regularly search for brand-related TAGs (#) to find relevant content users talk about brands. Use your business account to like, comment or forward positive content.

The videos shared by Baidu Cloud and 360 Cloud Drive are also essential for promotion. The traffic is very large. What we need to do is to add the advertisements to the video and share them with others, which will achieve a fission process.

Image Marketing

In fact, there are many types of picture marketing, including GIF animations, emoticons, comics, posters, rolling treasures, etc., so picture marketing is also very important.

In addition to simplicity and its own visual impact, image marketing also has several other advantages:

• Pictures can be omnipresent, whether it is forums, blogs, WeChat, Weibo, etc., there are only things you can’t think of, and no pictures can’t be included.
• Easy to remember.
• The cost is low, and the image generation is mainly made by manual professional software using wire tubes, so the production cost is extremely low.

The main communication channels include Weibo, WeChat, QQ, Maimai, Toutiao, Tianya and other platforms, and image marketing is suitable for any platform.

When doing picture marketing, you must be clear about your goals and know what effect you want to achieve through picture marketing.

Secondly, the goal is to transform what you think in your mind into specific pictures. This step requires us to have a certain aesthetic and planning ability, and try to make our pictures look tasteful. But one thing must be noted that images can only be searched by search engines through text messages such as our titles. It is also very important to determine the title in search image marketing, and we must also consider the keywords that are not familiar with each other.

Finally, we need to practice marketing. No matter how meticulous we did in the early stage, our ultimate goal is to market our brand through pictures. The marketing channels are those I just mentioned above.

Question and answer marketing

A very important part of online marketing is Q&A marketing. Some people may say Q&A marketing is not difficult, but to truly do a good job in Q&A marketing, it requires attention, not just asking questions or answers. Question and Answer Marketing can be divided into several steps:

First of all, we need to screen for high-quality Q&A platforms. Baidu Zhihu, Zhihu, 360 Q&A, Soso Questions, Sina Aiwen, Tianya Q&A, etc. are all familiar to everyone. So we need to screen out several platforms that are more suitable for Q&A marketing. Personally, I think that I can focus on Baidu Zhidao, Zhihu, 360 Q&A, Sina iAsk and Soso Qun, because Baidu Zhidao has the widest user group; Soso Qun has a huge QQ group; Sina iAsk has fewer advertisements. And these Q&A platforms have relatively high weight and user recognition.

Secondly, we should think about problems from the perspective of users and raise targeted questions. Q&A marketing also requires a user experience. If you put pure advertising up, anyone will be disgusted. So look for what users need and need to know, and ask relevant questions based on the keywords. Of course, the questions raised should not be too broad, they should be accurate and readable.

Then, according to search habits, optimize the questions raised and use different roles to ask and answer them. Optimizing questions is also a detail of Q&A marketing. Self-question and self-answer is well known to people who do promotion and marketing. In most cases, this link is essential. In the first time, use different roles and tones to answer the questions you raised, so that you can control the initiative in your own hands.

Finally, the question is adopted and monitored. Everyone will definitely adopt their own answers. I think no one should do Q&A marketing and still adopt other people’s answers, right? As for the monitoring issue, it depends on whether your problem will be deleted, how many people have watched it and how many people have beaten it. The most important point is whether this problem has been ranked well!

For enterprises, there is no doubt about the importance of Q&A marketing. How to do Q&A marketing well and bring the greatest benefits to the company through Q&A marketing? Here is a brief introduction to the promotion skills of Q&A marketing.

1. Level: The success rate of questions asked by high-level Q&A accounts is greatly improved! The higher the level, the greater the contribution of this account will be. Then answering questions in the name of this account and adding a little advertising content is often easier to review and pass.

2. Question and Answer Content: Where to buy XXX, and then answer it is to buy XXX. This affects the advertising Q&A, even if it does not have a hyperlink URL, it often fails to review. Therefore, the answers must be accurate and the question must be carefully designed to meet the search habits of many users. This way, the exposure of the answers to the question can be improved and the marketing effect of the answers to the question can be improved.

3. Q&A mutual assistance: Baidu knows that publishing and answering cannot be used to apply an IP, so it is absolutely impossible to just ask a question and use the same IP to answer. This kind of cheating behavior is easily discovered and deleted, so you can add some Q&A mutual assistance groups, and the people in the group can help each other answer and adopt!

4. Self-question: Self-question is also a method of question-and-answer marketing. You can post questions by yourself, and then open the software to switch IPs after a period of time and then use another account to answer your own questions. Then, switch to IPs and use the question account to adopt it after a period of time.

5. Outsourcing choice: If you want to choose a supplier to operate, you must consider the supplier's price and the time for retrieval! Take Baidu as an example. The survival rate of 24-hour Q&A is about 30%, the survival rate of 48-hour Q&A is 50-60%, and the survival rate of 7-day Q&A is above 90%. It is recommended that you find a supplier that you need to promise to ensure a survival rate of at least 7 days!

6. Summary: Q&A marketing is the most common and has the best effect in online marketing! Therefore, it requires a long-term persistence process. Advertising marketing must become softer and will not form obvious blunt advertising slogans. This is beneficial to website marketing and thus improve the marketing effect of Q&A! Q&A marketing also requires methods in the final analysis. If you want to do a good job in Q&A marketing, you must practice it more.

Email Marketing

I personally think that the email marketing model is outdated even now, and there are still many companies who choose to do this. So what should I pay attention to?

Collection of email addresses

There are many ways to collect. You can collect a large number of QQ mailboxes by adding QQ groups. You can collect the email address of your own website, use software to collect it for a certain website, use search engines, and use business cards and yellow pages (this is more suitable for marketing). The most awesome method is to collect the email addresses in the spam group emails. In short, there are many ways, just make your own choices.

Provide an interesting topic

People need enough stimulation to arouse interest. Just like customers registering on the website, they do not have enough interest and can only be exchanged for the result of closing or deletion. Therefore, in the email title or summary (there will be a QQ email prompt), be sure to explain incisively what benefits your email is for me, is it a special discount or industry insider information? Make sure that the subject of the email is related to the business you are doing. People only care about whether there is an iPhone 4 to draw, and ignore the operating conditions of your company.

Can be posted frequently – but don't be too frequent

No one wants to be called a spam maker. However, if you communicate too little with customers, customers may forget you, which is not conducive to making a second purchase.

Choose a clean design

Be sure to have enough white space so that viewers can easily notice every element of your email. There is also a design tip: If your email is composed of too many pictures, people will first notice the white area next to it, rather than the body of your email. I have seen some emails put a "Unsubscribe" button on the top, and the effect can be imagined.

The correct email design is a simple text with appropriate pictures.

Cater to their preferences

To tap into potential customers’ interests, you need to know more than just their email address. First you need to do an interest survey. Pay attention to the questionnaire not too many questions, otherwise the user will be unlikely to complete it for you. It is best to send a survey email a few days after registering on the website to ask about their careers and hobbies. I personally recommend conducting a survey like this every year to get the latest user status.

If your users may have different hobbies, you should group users and send relevant email information in a targeted manner. Some companies do better, they use customer data

Encourage conversations

In addition to surveys, it is also important to communicate with users regularly. One way to do this is to include some quick survey content in the email.

Highlighted title

Without a compelling title, users will not open your email. Choose a specific, concise phrase that highlights the most critical email message. Perhaps users prefer to open an email like this: 35% discount on Spring Festival styles.

Don't advertise too much

While the ultimate goal of emailing is to promote sales, beware that your email becomes harassment. The best email information is useful to readers. For example, a sales jewelry can provide a seasonal trendy style guide; a corporate software company can send some tips for improving office efficiency.

A good source of inspiration is the questions customers often ask sales or customer service representatives. A successful email marketing can be done in the form of a question and answer, and the invitation conversation can easily make users willing to have a deeper understanding of your product. Some users like to buy things and offers, but they need to be careful not to set too many discount information at the same time for an email. Too many will not help users successfully purchase. In order to achieve the best marketing results, it is best to highlight your discount information in the eye-catching position at the top of the email, so that users can click in as soon as possible.

Cooperate with websites and social media

If you have posted your message on your website or social media, there is no need to show it all on the email. Mail is a great way to attract traffic to your website or social media. You just need to post a summary of your information on the email and then connect to a website or social media with full content. Some companies also provide follow buttons and share buttons in their emails so that users can collect or share information on their social media.

Continue to adjust

Opening rate and clicking links are the main indicators used to determine the effectiveness of email marketing. Many companies will conduct A/B tests after establishing a baseline, and list the differences in the results received by each email, selecting the best version. Email templates should be optimized continuously, and then select the highest open rate and continue to optimize according to the data statistics.

The above is the marketing plan and specific operating steps I think we can use for our products, but it is not static and should be adapted according to the specific situation when it is implemented.

Other methods

Then let’s list some other methods. The Internet marketing method has no fixed limitations and is useful as long as it can achieve the goal.

SNS online store soft article promotion method

Nowadays, SNS-type online stores are very popular. Going to SNS online stores mainly involves several popular SNS online stores, adding hundreds or thousands of users in a targeted manner. Then choose the appropriate soft article and reasonably attach the online store link, and publish it in your own blog. Then ask some of your friends to share it, so that many people will pay attention to your article and your online store.

SNS online store API cooperation promotion method

If you or your employees below have certain technical strength, you can develop some small plug-ins related to your online store products, plug them into the school, and plug them into the country. Just plug in any SNS online store that has an open API. Many online stores are doing this now. If you go to the campus to see which open applications are available, you will find that many of them are provided by small online stores, and they all have more or less advertisements for their own online stores. Moreover, the earlier you enter this market, the better. Many SNS online stores are just beginning to try to develop APIs, and the audit requirements are not particularly strict yet. When you have more online stores in the future, it will be difficult to integrate them into SNS online stores.

Favorites promotion method

Add some pages of exciting content to QQ bookmarks, Baidu search collections, Yahoo collections, etc., so that netizens who like these content can read and collect them.

Moderator Alliance Promotion Method

This method is suitable for the promotion of community online stores. That is to say, join some moderator alliances first. For example, the Daqi Moderator Alliance is very good. You submit some exciting content from the community every day and wait for it to be hired by relevant channels. Once hired, you will bring you a lot of IPs. The most I have brought more than 30,000 IP clicks to the online store in two days.

Reply-top promotion method

Actually, I don’t know what the name should be called. It has very little limitations. As far as I know, it is suitable for Maopu Hotpot, Tianya, etc., so let’s call it reply top for the time being. I discovered this method by chance. I was looking at the IP of the online store. I found that more than 200 IPs came from a post from Maopu that day, but I knew we had never posted promotional posts there, so I thought it was a bit strange, so I went to that post and found that someone posted a link to our online store and the reply was topped, so I brought us more than 200 IPs. Later, I went to chat with some netizens who often hang out in Maopu, and I realized that I could use a prop called "Yueming Fu" to top reply. Moderators cannot delete it. Only administrators have the right to delete it, so it can usually be pinned to the top for a period of time.

Prize registration promotion method

A promotion method to increase the number of member registrations. Generally, people promote products by offering prizes for registration or some other methods to incentivize registration. Nowadays, people are very realistic and will not do anything that is not profitable.

Search engine promotion method

What is most keen for today's novice webmasters is this short, flat and fast method. The function of searching online stores is to integrate network resources and help netizens find the most suitable online store content. Bringing traffic to other online stores is an unexpected side effect. The online store promotion columns of many webmaster-type online stores seem to have become SEO areas. The best way to do SEO is to have standardized web page codes, fast access speeds, unique content with little repetition, be useful to netizens, and be unique.

Soft article promotion method

Write an article, or quote a good article, and cleverly add your own website to it.

Blog promotion method

Soft articles need a place to be published. One is posted to the community, the article site, and the other is posted to the blog. One advantage of posting on a blog is that it won’t be deleted randomly.

Media Promotion Law

Let traditional media, newspapers, television, radio and other reports.

Mobile phone promotion method

wap website, mass text messages, ringtone prompts, etc. The functions of mobile phones are getting stronger and stronger, and they are small and easy to carry. In the future, the number of people surfing the Internet on mobile phones will definitely exceed the number of computer users.

Online excerpt promotion method

Improve high-quality web pages, pictures, and posts to website excerpts and aggregation online stores. If recommended, it can also get a lot of traffic.

Community Promotion Law

Register dozens of communities, each community registers dozens of accounts, and sets the signature as its own online store. Publish popular content and push up your own posts. Be careful about changing your username and posting controversial titles and content. A good title is 100% of the success or failure of community promotion. The community mentioned here refers to a general community, including message books, communities, post bars, etc. where netizens may gather.

Unexpected email promotion method

Use professional email mass sending tools to collect email addresses in batches online, and then send them in batches. Many websites today use e-mail as usernames, so collecting e-mail addresses is much more convenient than before. Moreover, these e-mails are all live mailboxes, which are often used by netizens, rather than invalid mailboxes, and are effective. The email title should be "standardized" so that netizens don't mistake it for spam.

Word of mouth promotion method

Make good content and let netizens actively spread your website.

Restricted access to content promotion method

Distribute access levels to the website content and set access conditions. Give netizens a promotional link. Netizens can only access the content after they recommend a certain number of visitors or register as members. This method is often used by non-mainstream color love online stores, and the effect is excellent.

Website ranking voting promotion method joins the online store rankings launched by other websites, or ranks other websites, which can effectively improve the website's display rate.

Aggregation link promotion method

Gather excellent content together to attract netizens.

BT electric furnace wagga resource promotion method

You can put it in your own online store in audio and video files, especially in some video files that require a certificate to watch, and you can even pop it up in the online store. Some webmasters use this method, taking advantage of the latest movie releases, to publish a video file and get hundreds of thousands of IPs. The effect is absolutely first-class.

Lyrics promotion method

We can edit the lyrics on many music websites or music APPs. If you are good at using this, the traffic is also very high. Now, NetEase Cloud Music and Alibaba Planet’s Music Playback APP have added new things that are suspected to be shared by forums. The number of users is very large, so you can do articles on your own name.

Reading APP promotion

Reading APP is also a holy place that can be promoted in large quantities, because every chapter of each novel will have a place to comment and complain after reading it. There are quite a few readers, and you can also use your nickname to make articles to achieve marketing results.

Library promotion method

Baidu Wenku and Douding products have a large weight and traffic. You can apply for permissions, but it cannot be too obvious and is suitable for brand promotion.

Image watermark promotion method

Preventing other websites from citing pictures is not only unfriendly and ineffective, but also blocks search engines from inclusion. From a certain perspective, other websites are also special netizens on their own websites. If you put a watermark on the website image, put the website address, and actively let other sites quote pictures to increase the exposure of the website, then the publicity effect will be very good. Watermarking methods include image watermarking, video watermarking, webpage watermarking…

Video source Flash promotion method

Today's video websites provide external access interfaces. While other websites and logs quote these videos, they directly promoted the website and expanded the influence of the website.

Submit to website promotion method

Website navigation site, website directory site.

Automatic email response promotion method

It is to set up automatic reply in the email address and website introduction to automatic reply content. When you receive any email, the mailbox will automatically reply to it.

Free one-way link promotion method

Linking to other websites for free can not only enrich the information of your website, but also may also have your own web page results when netizens search for other websites.

Promotion method for interchange links between websites

This is the most popular website promotion method a few years ago, and there are few exchange chain websites that exist today.

Bulk submission exchange link promotion method

Use the automatic submission tool to submit the friendly link column of the website to other websites. When webmasters are reviewing whether to approve your site, they will contribute an IP to you. The development of human society benefits from the improvement of the degree of automation of tools. We must fully utilize the Internet's advantages in automated, digital, and mass information transmission, be good at using mass publicity tools, and save repetitive human labor.

Website promotion alliance promotion method

A hero cannot be produced by fighting alone. After all, a person's energy, time, intelligence and talent are too small, so you must know how to borrow external forces. Several webmasters joined forces to reach a publicity consensus. When promoting your own online store, you can also bring other online stores. Use the same labor to gain more.

Traffic statistics promotion method

Place an iframe page reference code on all pages of the online store, place the statistician of other online stores on the referenced page, and use the program code to control the statistics id. When other webmasters view the statistics and browse and visit the source, your online store will appear. Most webmasters will click to view. This promotional method is very effective and is a secret trick that is never revealed to outsiders. Many people know the power of Baidu and Google from the sources of visits to their online stores.

Interchange channel promotion method

Exchange channels with other websites. It is to promote the other party’s website as one of its own channels. This is a great power for each other and help each other.

Free resource promotion method

Provide free services to other online stores, such as free statistics, free reviews, free weather query codes, free blogs, free IP query codes, free stock query codes, free search codes, free online customer service system, free message book, free domain names, free space, free PR reviews, free e-books, free query, free qq hangs, free certification, free materials, etc. Make the services you provide standard on other websites. After a long time, traffic will naturally come.

Content Alliance Promotion Method

This method is suitable for webmasters with server resources. Provide a platform that can bind the domain names of other online stores, give the first and last advertising positions of the online stores to other webmasters, and attract other online stores to join. It seems like it is helping other online stores, but in fact it is promoting its own online store and expanding its popularity and influence. The largest traffic on the Internet is not from searching for online stores, but from other online stores. Search online stores have a lot of traffic, but on average, there are only a few dozen or so per site, which is of little significance to you. Attracting one webmaster is better than attracting thousands of netizens. This approach is long-term and lasting.

Promotion method to make it bigger and stronger

For example, a portal. Let small websites take pride in adding links to their own website. Although few websites get a little benefit from the portal website, their natural admiration for the strong still makes countless webmasters involuntarily devote themselves to linking and are honored. As for whether people pay attention and appreciate it, it is another matter.

Client software plug-in promotion method

Webmasters with technical content can use this method. Develop popular client software commonly used by netizens, such as chat tool software QQ, online game tools, download tool online store Xunlei, etc., all of which can pop up windows, directly pop up the online store homepage, or pop up some activity pages. The effect is amazing.

Free promotion method for paid resources

For example, long-term software registration code, registration number, serial number, and serial number-free version of software to improve the stickiness of online stores. For example, the ghost version of the operating system has supported several websites with hundreds of thousands of IPs every day.

Group promotion method

Today's social networking sites such as web2.0 have this function. Send messages in groups to attract attention.

Release task promotion method

Posting tasks in Weike online store can not only attract people who accept the tasks, but also attract a large number of bystanders. We must make full use of this one-to-many communication advantage.

Offline publicity and promotion method for printing and issuing leaflets

You can either print it yourself or cooperate with other traditional companies to use their existing channels. For example, cooperate with supermarkets and print the website address of your own online store on shopping receipts. You can exchange resources from online stores with supermarkets.

Traffic Exchange Alliance Promotion Method

Join the traffic exchange alliance and use a professional traffic exchange system platform to directly exchange traffic with other online stores, mutually beneficial and common development.

Law on encouraging visitors to promote

As for how to impress netizens’ word-of-mouth publicity, it must be arranged flexibly based on the content of the website. Generally, novel and interesting interactive content is effective. For example, web pages with tests, evaluations, holiday blessings, funny things, etc. are easily spread strongly. You can consider how your online store can discover materials in this area.

Email signature promotion method

In the settings of the email, set it. Add website address and online store introduction. In the future, you will add it automatically, which will save you a lot of trouble.

Online competition promotion method

For example, the evaluation of various qualification competitions such as beauty evaluation, website evaluation, etc.

Paid promotion method

If some methods are free, it won't work. As long as the cost-effectiveness is right, you can get two out of one and you can get back. You may wish to pay for promotion. If you are willing to give up, you will run back if you can't give up.

Pay-to-performance promotion method

If you have resources that you can sell, you might as well promote them on the Internet by paying for results, which can get a lot of traffic for free.

Set as homepage and add to favorites and promotion methods

If the content of your site is good enough, visitors may be willing to visit your website for a long time. On this point, you need to spend more time reminding netizens.

Activity promotion method

Various offline activities , various gatherings, etc.

Square effect promotion method

Draw the URL on your clothes and go to crowded places to attract attention. It is best to be in places where journalists appear, which can easily produce news effects. Because reporters have nothing to do all day long, they like this kind of gossip.

Event chain reaction promotion method

Hype. Specifically, it is to challenge people’s psychological endurance bottom line and exercise people’s psychological endurance.

Encyclopedia website promotion method

Go to the encyclopedia online to add content.

Webmaster communication and promotion method

Communicate with other webmasters more and discuss promotion methods. Maybe there will be unexpected surprises at any time. There is also a spark of inspiration when communicating with others' experiences. Don’t be stingy with your own experience. When telling others, it is also a systematic, organized and rational purification of your own experience.

Classified information promotion method

Go to various classified information stations to publish online store information.

Free domain name promotion method

Provide diode domain names to other sites, or apply for free domain names from other sites to point to your own site.

Chat room promotion method

In fact, it is similar to QQ group promotion. It is to chat with everyone in various chat rooms, establish relationships, and post some website links to promote it at the appropriate time. Please give a reason to send a link. This is also mentioned in the above QQ marketing area.

Speech promotion method

He held various lectures and speeches, and unconsciously attracted new visitors to the online store.

Special resource promotion method

For example, resources such as college entrance examination inquiries, English CET-4 and CET-6 inquiries are required to access stakeholders.

Imitation promotion method

Pay attention to everything and learn. Learn how to promote other websites, see where the links to other websites appear, and find ways to copy them. Imitation is the basis of innovation, and innovation is the sublimation of imitation. Innovation = imitation + experience accumulation + batching + automation.

Passive promotion method

Improving the quality of the website, making it a website that is uniquely helpful to netizens, making netizens like your online store, and allowing netizens to spontaneously spread your website, is the best promotion method.

Promotion method of breaking up into zero

On major business websites, create a secondary version of the website. Borrow other website platforms to promote your own things.

Preview promotion method

Also called series method. Don’t provide all the valuable content at once, provide a little bit every day, for weeks or months, so that netizens can visit the website repeatedly. Similar to TV stations broadcasting TV series and newspaper novel serialization and other modes. For example, if Chibi is split in half, you can sell it twice the price and earn double the box office. When building a website, you must learn this kind of practice of keeping your hands.

Creating a brand promotion method

In fact, brand building is not difficult, it is very simple. The online information is vast, and old information is flooded in various websites, with extremely small value. Webmasters can continuously collect information on a certain topic, and continuously maintain, supplement and update the original old content according to the latest conditions and conditions, and publish it to other websites in a regular order in the order of date to increase the influence of the website. When people need information in this aspect, the only place to go is the origin of this type of information, and it is so easy to build a brand. With brand awareness, the website will naturally have traffic, and by the way, it can also bring the entire website to life. For example, Zhongguancun Online's computer accessories quotation, Baidu's search rankings, and Xueyuanyuan Football Live Score.

Multilingual version promotion method

Use the free translation functions provided by some websites to build websites in different languages, such as traditional Chinese version, English version, etc., to expand the applicable population of the website.

Free website building program promotion method

Develop a set of website programs that are free to others for use. A developer's copyright link is indispensable in the website program. Currently, non-popular developer websites such as blog programs and community programs are very popular, and the traffic is so high. Even if the full version cannot be developed, we will carry out secondary development, launch beautified versions, various theme versions, and publish them to various source code sites.

Promotion method of storytelling and publishing books

Books can be read repeatedly for a long time, which has a great impact on people, and websites can also leave an indelible impression on people.

Name change promotion method

Modify the name of the city name, company name, road name, person name, nickname, building name or community name and other entities to set it to the website address. If you do this, the exposure and frequency of websites will be very high, and the website will appear very naturally on various lists, such as on maps, news reports, and people's daily interactions. In short, the transmission efficiency and transmission effectiveness will be very high.

Recruitment promotion method

Nowadays, science and technology and society are developing, the trend of machines and tools replacing people's labor is becoming more and more obvious. If you have nothing to do, you have become a common social phenomenon. Jobs have become a scarce resource. The slogan of "serving the people" has become synonymous with power and profit. It is no longer glorious to serve the people. It is glorious to actively give up positions that you are not competent for. But who is willing to give up? It is foreseeable that in the near future, automation tools will completely replace human repetitive labor. Everyone will have nothing to do. Everyone must rely on social security to survive. However, where is the universal social survival security now? Since it is so difficult to obtain the qualification to serve the people, then in the name of recruitment, the effect will definitely be less than that of the job fair.

The above are some of the commonly used online marketing methods. You don’t have to use them all. You only choose the promotion methods and channels that suit your products.