The latest method to attract traffic and promote Toutiao today!

Why choose Toutiao ?

Yesterday I saw someone asked an interesting question on Wukong Answers. He asked: Will Toutiao become the number one giant in China's Internet?

Toutiao is an APP owned by ByteDance . Based on the development trend of Toutiao in recent years, it is not impossible for it to become the number one giant.

It is not certain that it will just become the number one giant. After all, there are three veteran-level companies, Alibaba, Baidu, and Tencent, guarding the front.

The reason why we chose to use Toutiao to divert traffic is because Toutiao has a huge number of daily active users. Currently, the number of users of Toutiao has reached 700 million , and the daily active volume has reached 200 million. It is indeed a good platform for attracting traffic!

Next, let’s talk specifically about how to drive traffic through Toutiao.

1. Article.

Since we want to attract traffic, what we value most is accurate traffic. How can we get more accurate traffic?

This is a problem that we should pay attention to when updating articles. For example, if we want to obtain traffic from the Internet industry, we should keep updating articles about technology and the Internet.

Only friends who are interested in this type of article will open it to read it, and these are our potential customers when we monetize.

The purpose of traffic diversion is to realize monetization. Toutiao is also a platform that currently focuses on knowledge payment. Therefore, we can realize monetization directly on Toutiao, which means that the final destination of our traffic diversion can also be Toutiao.

Just like the purpose of writing articles, it is to attract more people to follow our Toutiao account , making it easier to monetize in the future. For example, when we first started operating Toutiao, we needed to accumulate a certain amount of popularity and then attract users to pay attention to us by writing high-quality original articles .

A good article can attract dozens or hundreds of people, and it is easy to get dozens or hundreds of comments. The article I updated on Toutiao yesterday attracted 527 people's attention and 1,663 comments. This is still quite considerable.

The requirements for articles are high quality and originality . Because of the platform mechanism, the recommendation volume for high-quality original articles is very high, the reading volume will also increase accordingly, and the objects of traffic will be more extensive.

It is worth noting that if you copy other people’s articles and are successfully reported, your account weight will be affected, which will also increase the difficulty of subsequent traffic diversion and monetization.

You can also guide your fans to forward your articles, so that more people can see your articles and gain more potential users.

Although increasing followers by writing articles is a relatively slow process, it is the most basic method. The fans gained by this method have the highest loyalty because they are very interested in the content of your articles.

2. Headline circle.

In addition to regularly updating articles to attract traffic, we can also attract traffic through Toutiao circles . For example, you can put some headline circles at the bottom of the article, or you can promote your own headline circles through other means.

The circle function of Toutiao was officially launched at the beginning of this year. It can share some frequently used but hard-to-find files or software in the circle to guide users to join.

Just like the user in the picture below, he is a colleague in the alliance and also works in the community. He set up a circle of office resource libraries, which contain many practical documents and resources.

He will update articles about instructions for using office software from time to time, and attach this circle at the bottom of such articles.

In the comments, everyone was guided to join the circle. I tried to click to join the circle, and then I found that I needed to pay 19.9 yuan to join, and now there are 37 people who have joined.

In fact, 19.9 yuan is not expensive, it is just the price of a cup of milk tea. If they want practical information, they will naturally pay to join.

In fact, this is also a way of attracting traffic. In the process of attracting traffic , the monetization link is also added. Basically, people who enter the circle are potential customers. It should be relatively simple to turn these users into community members through a series of means.

3. Audio and video.

When posting audio and video on Toutiao, in addition to using the same traffic diversion method as posting articles, you can also use voice broadcasts to divert traffic to your personal WeChat account or WeChat public account.

You can change the nickname of your Toutiao account to the same as your WeChat public account or personal WeChat account (full spelling), such as the video about health preservation in the picture below.

In the video, you can see that a set of organized health-preserving methods were directed to the WeChat public account due to time constraints and length limitations of the headline articles.

Guide everyone to follow the WeChat public account with the same name, so that the traffic will be directly directed to WeChat, and the subsequent monetization will be carried out directly on WeChat.

4. Weitao.

Wei Toutiao is also a good way to attract traffic, and it is also one of the easier ones to operate. Moreover, the fan effect brought by taking advantage of the popularity of Wei Toutiao is better than the effect of writing articles for a week.

Previously, there was a Toutiao account with a user who was certified as a chef, Li Qibin. He became famous for commenting on various female models and female celebrities on Weibo, and ranked first, becoming the most popular comment.

Many users also launched a campaign to capture the chef alive, and he thus won the title of the top trending headlines. Now he has 2.45 million fans and is considered a relatively successful person on the headlines.

Of course, not everyone can become famous in this way, but we can get inspiration from these examples. For example, for those who work in the field of Internet technology, we can pay more attention to a few big Vs in the same field. Generally, those who follow them are considered our precise users.

By expressing opinions and comments on their micro headlines and articles, this can also bring us a good drainage effect. The fans we gain are directly precise traffic, rather than ordinary general traffic.

5. Wukong Q&A.

Wukong Q&A is also an app developed by ByteDance. The fans gained on Wukong Q&A are also fans of Toutiao, so it is a good choice to use Wukong Q&A to attract traffic.

By answering questions related to our field on Wuguoqia, users who are interested in this field are our precise potential customers. If your answers are well-reasoned and recommended by the platform, you can see your answers on the homepage of Toutiao, and your reading volume will increase dramatically.

The reading volume of several questions I answered on Wukong recently was very high, because they were all recommended to the front page of Toutiao. I also gained a lot of new fans recently, and the traffic I obtained was also very accurate, so it would be easier for me to monetize in the future.

Summarize

Many fans find it difficult to attract traffic because their thinking is rigid, so they don’t know how to innovate, which results in a lack of better traffic-attracting methods.

In fact, what I shared is just to tell you that there is such a way of drainage, and some people have succeeded with this method, but in the process of operation, we also need to change the drainage strategy according to the actual situation.

Because the platform's rules and policies are constantly changing, a method that works today may not work tomorrow. Therefore, you should pay more attention to changes in platform rules so that you can change your strategies in time.

Of course, after attracting traffic and increasing fans through these methods, we still need to interact more with fans and maintain the relationship with them, because this will not only prevent old fans from unfollowing, but also attract more new fans.

That’s all I have to say about Toutiao’s traffic-driving methods .

Author: Taoke Micro Marketing

Source: Taoke Micro Marketing